Description
Course Name: Diploma in Marketing Executive
Course Id: DIME/Q1001.
Education Qualification: 10th Pass.
Duration: 370 Hrs (Equivalent to One Year).
Total Credits: 18.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Emerging Trends in Marketing-Rural Marketing, Large nd Scattered Population, Higher Purchasing Capacity, Heterogeneous, Low Standard Of Living, Development of Infrastructure, Low exposure, Buying in less quantity, traditional bound, Marketing Mix, Seasonal and irregular, increases in income, infrastructure facilities.
Marketing Environment-Meaning of Marketing Environment, Features of Marketing Environment, Specific and General Forces, Complexity, Vibrancy, Uncertainty, Types of Marketing Environment, Micro Environment, Resellers, Distribution Centers, Marketing Agencies, Demographic Environment, Monetary and Fiscal Policy.
Marketing Segmentation, Targeting & Positioning-Understand the meaning and importance of Segmentation, Identify bases of Segmentation, Define types of Segmentation, Understand the meaning of Targeting, Identify types of targeting, Define Selection Criteria for targeting, Targeting Failure of Target Markets, Understand the meaning of Positioning: The Battle for the Mind.
Fundamentals of Marketing Mix-Explain the concept of marketing mix and its components, explain the meaning of product and its classification, state the various factors affecting pricing decisions, describe different methods of pricing, state the meaning of channels of distribution, identify the various channels of distribution, explain the concepts of promotion and promotion mix.
Consumer Behavior-What is Consumer Behavior, Models of Consumer Behavior, Consumer Decision Making, Online Shopping and Consumer Behavior, Diverse Aspects of Consumer Behavior, Implications of Consumer Behavior in Marketing, Factors affecting Consumer Behavior, Social Media, Consumer Behavior and Service Marketing, Pavlov and Model.
Employability Skills- The Employee Everyone would like to Employ, Expression and Communication, Let us find ourselves, Connecting the Dots, The Leader in Me, From Confusion to Clarity, Developing the Self, Be Well Do Well, Leading, Not Bossing, Effective Communication: A Life Long Asset.
