Diploma in Advertising and Public Relations

Description

Course Name: Diploma in Advertising and Public Relations

Course Id: DAPR/Q1001.

Eligibility: Candidates should have completed their 10th (high school) education or its equivalent.

Objective: The main objective of the Diploma in Advertising and Public Relations is to provide students with a thorough understanding of both advertising and PR principles, teaching them how to develop strategies, create effective campaigns, and manage communication for organizations, brands, or individuals.

Duration: 370 Hrs (Equivalent to One Year).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

• Duration- 120 minutes.
• No. of Questions- 60. (Multiple Choice Questions).
• 10 Questions from each module, each carry 10 marks.
• Maximum Marks- 600, Passing Marks- 40%.
• There is no negative marking in this module.

How Students will be Graded:
S.No.	Marks	Grade
1	91-100	O (Outstanding)
2	81-90	A+ (Excellent)
3	71-80	A (Very Good)
4	61-70	B (Good)
5	51-60	C (Average)
6	41-50	P (Pass)
7	0-40	F (Fail)

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Syllabus

Introduction to Communication- Theory of Communication, Types and Modes of Communication, Language of Communication, Reading and Understanding, Writing Skills, PRACTICAL LABORATORY, What is Communication, Definition of Communication, Communications Process, Sender, Message.

Introduction to Advertising- introduction, Definitions of Advertising, Features of Advertising, Objectives of Advertising, Importance of Advertising, Active Participant in advertising, Role of advertising Marketing Mix, Role of advertising in Society, Summery.

Principles of Public Relations- The Principles of Public Relations and Communication, Public Attitude, Social Environment, Relating the PR Objectives to Public interest, Principle in General, The Principle of the Public Relations and Communication, How are Attitudes Formed, Management by Objectives and the PR.

Creating Advertisements- Introduction, Marketing Mix and Promotion Mix, Advertising Definition, Meaning of Advertising, Objective of Advertisement, What is included advertising, What is excluded from advertising, objectives of advertising, Characteristics of advertising.

Process of Public Relations-Public Relations an Introduction- state the meaning of public relations, explain the purpose of public relations with examples, trace the evolution of public relations, discuss the government public relations structure and strategy, differentiate between different areas of public relations, Concept of Public Relations.

Corporate Public Relations- Corporate Organization, Entrepreneurship: Vital for Corporate Organizations, Corporate Organizational Structure, Human Resource Development, Corporate-Physical and Financial Results, Corporate Planning, Corporate Image, Corporate Image through Advertising, Corporate Public Relations.

Job Opportunities after completion of Diploma in Advertising and Public Relations Course:

After successfully completing the Diploma in Advertising and Public Relations program, graduates are well-prepared for careers in the dynamic and evolving fields of advertising, media, public relations, and communications. This diploma program provides knowledge of strategic communication, marketing principles, media relations, and branding. Graduates gain skills in managing client relationships, crafting compelling messages, handling media campaigns, and promoting brand awareness, all of which are essential in the advertising and PR industries.

Career Options:

1. Advertising Executive/Manager
   • Role: Advertising executives or managers plan, develop, and execute advertising campaigns for clients. They work on crafting creative strategies, buying media space, and ensuring that campaigns reach target audiences effectively.
   • Sector: Advertising agencies, marketing firms, media houses, digital marketing companies.
2. Public Relations Executive/Manager
   • Role: PR executives handle the image of a company, organization, or individual. They manage media relations, write press releases, organize press conferences, and ensure the company’s public image remains positive.
   • Sector: PR firms, corporations, government agencies, nonprofit organizations, media houses.
3. Brand Manager
   • Role: Brand managers are responsible for building and maintaining the image of a brand. They create strategies to promote the brand, manage its identity, and ensure consistent messaging across all marketing channels.
   • Sector: Consumer goods companies, retail brands, luxury goods, e-commerce.
4. Media Planner/Buyer
   • Role: Media planners and buyers select the appropriate media platforms (TV, radio, social media, etc.) for advertising campaigns and negotiate costs for media placement. They ensure ads reach the desired audience in the most cost-effective way.
   • Sector: Advertising agencies, media companies, digital marketing firms.
5. Social Media Manager
   • Role: Social media managers create and manage a company’s social media presence. They plan content, engage with followers, manage social media campaigns, and analyze engagement metrics to optimize online branding efforts.
   • Sector: Marketing agencies, corporate brands, entertainment, media companies, NGOs.
6. Content Writer/Copywriter
   • Role: Content writers or copywriters create persuasive, informative, and engaging content for advertisements, websites, social media, brochures, and press releases. They tailor content to resonate with specific target audiences.
   • Sector: Advertising agencies, media companies, digital marketing firms, corporate communication teams.
7. Event Coordinator/Manager
   • Role: Event coordinators manage events like product launches, press conferences, and corporate functions. They are responsible for logistics, promotion, and ensuring everything runs smoothly, while maintaining the public image of the company.
   • Sector: Event management firms, PR agencies, corporate event teams.
8. Media Relations Officer
   • Role: Media relations officers build and maintain relationships with journalists and media outlets. They pitch stories, prepare press kits, and help manage the company’s media presence and reputation.
   • Sector: PR agencies, corporate communication departments, government agencies, nonprofit organizations.
9. Corporate Communication Specialist
   • Role: Corporate communication specialists develop internal and external communications strategies for companies. They write newsletters, manage company blogs, prepare press releases, and work on crisis communication.
   • Sector: Corporations, government agencies, nonprofit organizations.
10. Marketing Communications Specialist
    • Role: Marketing communications specialists focus on creating promotional strategies that blend advertising, marketing, and public relations. They ensure cohesive messaging across all communication channels.
    • Sector: Marketing agencies, corporations, retail brands, media companies.
11. Digital Marketing Specialist
    • Role: Digital marketing specialists plan and execute online advertising campaigns, utilizing platforms like Google Ads, social media, email marketing, and SEO strategies. They focus on increasing online visibility and driving traffic.
    • Sector: Digital marketing firms, tech companies, e-commerce, media houses.
12. Public Affairs Specialist
    • Role: Public affairs specialists handle the intersection of government relations, media, and the public. They manage lobbying efforts, handle political communication, and represent organizations’ interests to policymakers.
    • Sector: Government agencies, NGOs, lobbying firms, large corporations.
13. Crisis Communication Manager
    • Role: Crisis communication managers develop strategies to protect an organization’s reputation during times of crisis, such as scandals, negative press, or emergencies. They handle media inquiries and internal messaging during these times.
    • Sector: Corporations, PR agencies, media, government bodies.
14. Public Relations Director
    • Role: PR directors oversee the entire PR department, develop strategies, manage teams, and act as the spokesperson for the company. They are responsible for managing the company’s media relationships and public image at a senior level.
    • Sector: Corporations, large PR firms, nonprofits.
15. Advertising Copywriter
    • Role: Copywriters specialize in writing compelling and persuasive content for advertisements, websites, and marketing materials, ensuring that the message resonates with the target audience.
    • Sector: Advertising agencies, media companies, digital marketing firms.
16. Media Analyst
    • Role: Media analysts monitor and evaluate media coverage and trends. They analyze data related to media consumption and assist with measuring the effectiveness of advertising campaigns.
    • Sector: Media houses, research firms, PR agencies.
17. Creative Director
    • Role: Creative directors oversee the visual and creative aspects of advertising and PR campaigns. They lead teams of designers, writers, and artists to create innovative and engaging campaigns that meet clients’ objectives.
    • Sector: Advertising agencies, design studios, media companies, branding firms.

Salary Range:

The salary for graduates of the Diploma in Advertising and Public Relations varies depending on factors such as job role, experience, location, and the organization. Here is an approximate salary range:

1. Entry-Level (0–2 years): ₹2.5 – ₹5 LPA
   • Roles: Junior PR Executive, Social Media Assistant, Copywriter, Marketing Assistant.
2. Mid-Level (3–5 years): ₹5 – ₹10 LPA
   • Roles: PR Manager, Advertising Executive, Digital Marketing Specialist, Brand Manager.
3. Senior-Level (5+ years): ₹10 – ₹20 LPA
   • Roles: Senior PR Manager, Brand Manager, Media Relations Manager, Senior Copywriter.
4. Top Management/Consulting Roles: ₹20 LPA and beyond
   • Roles: PR Director, Head of Advertising, Senior Marketing Communications Manager, Corporate Communication Director.
5. Freelancing/Entrepreneurship: ₹5 LPA and above
   • Freelancers in PR, advertising, and media may set their own rates, which depend on their reputation, portfolio, and client base.

Factors Influencing Salary:

• Location: Salaries tend to be higher in major cities like Mumbai, Delhi, Bangalore, and Chennai, due to the higher demand for advertising and PR services.
• Industry: The industry in which you work also plays a significant role. For example, roles in digital marketing, media, and luxury brands often come with higher salaries.
• Experience: With more experience, you can move up to senior-level positions, such as a PR Director or Brand Manager, which typically offer higher salaries.
• Skills: Specialized skills in areas like digital marketing, media analytics, crisis communication, or creative direction can also increase earning potential.

Career Growth:

Graduates can further boost their careers by gaining industry-specific certifications or pursuing higher education, such as a Master’s in Public Relations or an MBA with a focus on marketing/advertising. Additionally, specialized courses in digital marketing, media relations, or event management can enhance career opportunities.