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Diploma in Advertising and Public Relations

Rs.7,000 Rs.3,500

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Diploma in Advertising and Public Relations is Diploma level course. Advertising seeks to generate more profit and revenue from sales initiated due to specific advertisements. Public Relations seeks to create awareness and a larger reputation for the company or brand through networking and similar manners of communication.

Description

Course Name: Diploma in Advertising and Public Relations

Course Id: DAPR/Q1001.
Education Qualification: 10th Pass.

Duration: 370 Hrs (Equivalent to One Year).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

  • Duration- 120 minutes.
  • No. of Questions- 60. (Multiple Choice Questions).
  • 10 Questions from each module, each carry 10 marks.
  • Maximum Marks- 600, Passing Marks- 40%.
  • There is no negative marking in this module.
How Students will be Graded:
S.No.MarksGrade
191-100O (Outstanding)
281-90A+ (Excellent)
371-80A (Very Good)
461-70B (Good)
551-60C (Average)
641-50P (Pass)
70-40F (Fail)

Benefits of Certification:

  • Government Authorized Assessment Agency Certification.
  • Certificate Valid for Lifetime.
  • Lifetime Verification of Certificate.
  • Free Job Assistance as per your Interest Area.

Syllabus

Introduction to Communication- Theory of Communication, Types and Modes of Communication, Language of Communication, Reading and Understanding, Writing Skills, PRACTICAL LABORATORY, What is Communication, Definition of Communication, Communications Process, Sender, Message.

Introduction to Advertising- introduction, Definitions of Advertising, Features of Advertising, Objectives of Advertising, Importance of Advertising, Active Participant in advertising, Role of advertising Marketing Mix, Role of advertising in Society, Summery.

Principles of Public Relations- The Principles of Public Relations and Communication, Public Attitude, Social Environment, Relating the PR Objectives to Public interest, Principle in General, The Principle of the Public Relations and Communication, How are Attitudes Formed, Management by Objectives and the PR.

Creating Advertisements- Introduction, Marketing Mix and Promotion Mix, Advertising Definition, Meaning of Advertising, Objective of Advertisement, What is included advertising, What is excluded from advertising, objectives of advertising, Characteristics of advertising.

Process of Public Relations-Public Relations an Introduction- state the meaning of public relations, explain the purpose of public relations with examples, trace the evolution of public relations, discuss the government public relations structure and strategy, differentiate between different areas of public relations, Concept of Public Relations.

Corporate Public Relations- Corporate Organization, Entrepreneurship: Vital for Corporate Organizations, Corporate Organizational Structure, Human Resource Development, Corporate-Physical and Financial Results, Corporate Planning, Corporate Image, Corporate Image through Advertising, Corporate Public Relations.

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