Diploma in Digital Marketing

Description

Course Name: Diploma in Digital Marketing
Course Id: DDM/Q001.
Education Qualification: 10th Pass.

Duration: 370 Hrs.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will receive Study Material on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination within 7 days you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign) within 30 days.

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

Duration- 60 minutes in each Module.
No. of Questions- 30. (Multiple Choice Questions) in each Module.
Maximum Marks- 600, Passing Marks- 40%.
There is No Negative marking in this module.

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Syllabus

Diploma in Digital Marketing

Introduction to Digital Marketing

Introduction to Digital Marketing -What is Digital Marketing- Why Digital Marketing-Digital Marketing Platforms- Organic and Paid Digital Marketing- Difference between Traditional Marketing and digital Marketing- Advantage of Digital Marketing-Digital Marketing Manager Role and functions of a Digital Marketing Manager–Significance of a Digital marketing manager in maintaining health and safety of workplace, Website & Search Engine introduction- How to create a website –Hosting and Domain– Different platforms for website creation- what is search engine- introduction of Google, Bing, Yahoo, MISC Tools- Google Webmaster Tools- Site Map Creators- Browser-based analysis tools-Page Rank tools- inging & indexing tools- Dead links identification tools- Open site explorer Domain information/who is tools- Quick sprout, Lead Management & Digital Marketing-Web to lead forms- Web to case forms- Lead generation techniques- Leads are everywhere- Social media and lead gen In built tools for Digital Marketing-Ip Tracker- CPC reduction (in case of paid ads)Group posting on Social Media platforms, Trending Digital Marketing Skills-SEO – Search Engine Optimization- SEM – Search Engine Marketing.-Social Media Marketing/Optimization- Email Marketing, Website Designing and Development- Product Marketing- Content Writing.

 Search Engine marketing

Introduction to Search Engine Marketing, Tools used for Search engine marketing, Yahoo Search Marketing, PPC /Google Ad words Tool, Display advertising techniques, Report generation, PPC Training Introduction, PPC Account Setup, Set-up PPC Campaign, PPC campaign Navigation, Use My Client Centre (MCC), What is “Click-through-Rates” (CTRs), Impression, Conversion, Cost/Conversion, increase CTR & Conversion, Tracking Code, Keyword Research for PPC,  Keyword Research, Targeted/related Keywords, Analyze Competitors keywords, Keywords popularity & Search Volume, Categorize Keywords in Ad groups, PPC Keywords tools and resources, Bids Management in PPC, bidding, Quality Score, Quality Score Effect on Bids, Increase Position on Search, Importance of bidding techniques, Landing Page.

Social Media Marketing

Introduction to social Media Marketing, Advanced Face book Marketing, Word Press blog creation, Twitter marketing, LinkedIn Marketing, Google plus marketing, Social Media Analytical Tools, Important of Social Media Marketing, type of accounts to concentrate, Google Ad sense, Email Marketing: Benefits of Email Marketing, Email Marketing Software, Email marketing Goals, Intro to Mail Chimp, Strategy of email marketing, HTML Email, Email Tracing, Inbound Marketing: Google Ad sense, Google Analytics, Traffic Report, Audience marketing, What is Am, Payment model in Am, Methods of Promotion, Reports and ROI, Conversion Tracing: Process and Funnel, Types of  Conversion, Conversion Reports, Funnel Visualization, Attribution, Reporting, Insta Marketing: Analyze Brands, Strategy of Instagram,  Pinterest Marketing: Usage of Pinterest, Customize profile, Pins and links, Boards in pinterest, Integration of pinterest in site, Tool for pinterest. Face book Marketing: Competitive research & analysis, Audience targeting, Bidding Strategies, Types of fb ads, Importance of ctr.

Search Engine Optimization

Introduction to SEO, what is on page optimization, off page optimization, Reports, Types of SEO, blended SEO, Tools: OSE and Ahrefs, On-Page Optimization: Keywords, Tags, Title Tag, Length of tags, meta tags, meta description, Usage of header tags , anchor tag, Check Char set encoding information, Favicons, Canonical links, Rich snippet, Page content, Page quality, user-friendly and responsive website, Links of social media icons, Adding of robots.txt, Google analytics, link Google analytics, Xml sitemap creation, alexa rank, Off Page Optimization: Link building, Using classified for inbound traffic, PA and DA, Article Submission, Blog Writing, Guest blogging, Directory submission, Listing in Business sites, Social bookmarking.

Market structure and Managerial Decisions

Managerial Decisions in Competitive Markets: Characteristics of Perfect Competition – Demand curve facing the firm – Profit maximization in the short run – shut down price – Profit maximization in the Long run, Managerial Decisions with market power – Monopoly – characteristics – Determinants of market power – Profit maximization under Monopoly; output and pricing decisions – short run profit maximization and loss minimization under monopoly- Long run profit maximization under monopoly – Price Discrimination- Social costs and benefits of monopoly – monopoly regulation, Managerial Decisions under Monopolistic Competition – characteristics – short run equilibrium – Long run equilibrium – Excess capacity under monopolistic competition – Monopolistic competition and Advertisement, Managerial Decisions under Oligopoly – Oligopoly –Features – Kinked Demand Curve – Price Leadership – Cartels – Game Theory– Concepts; Prisoner’s Dilemma, Nash Equilibrium – First Mover Advantage Vs Second Mover Advantage – Pricing practices facilitating cooperation – Strategic Decision Making in Oligopoly Markets, Long Run Vs Short Run Cost curves – inflexibility of short run production – Long Run and Short Run average cost curves – Long Run and Short Run Marginal cost curves – Returns to scale, Economies and Diseconomies of scale – relationship between Long Run and Short Run Cost, Dynamic changes in costs – Learning Curve – Graphing the learning curves – learning Curve Vs economies of scale.

Marketing Management

Introduction to Marketing, Role of Customer, Relationship Marketing, Analyzing the Marketing Environment, PESTLE, Competition, Marketing Research, role of information in marketing, : Consumer buyer behavior, types, levels, decision making process,  Marketing Segmentation, Target Marketing, Positioning, The Marketing Mix: Product, Types, Branding, Packaging, PLC, Price, types of pricing strategies, Place, Channel Management and conflicts, Physical Distribution, Promotion strategies, Promotional tools, IMC management, Sales Management, Marketing Management: Strategic Planning, Implementation and Control, International Vs Domestic Marketing Management, Cases and Synthesis, Principles and practices of Marketing, Principles of Marketing, Fundamentals of marketing, Basic Marketing.