Description
Course Name: Diploma in Digital Marketing
Course Id: DDM/Q001.
Eligibility: Completion of 10th Grade (high School) or equivalent.
Objective: A Diploma in Digital Marketing is a valuable investment for individuals looking to build a career in a high-demand field or grow their own business. This program offers practical training and up-to-date industry knowledge, making it an excellent choice for students, professionals, and entrepreneurs alike. With the continuous growth of the digital landscape, this diploma provides the tools and expertise to thrive in a competitive and innovative market.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Introduction to Digital Marketing: Overview of Digital Marketing, Traditional vs. Digital Marketing, Digital Marketing Trends & Career Opportunities, Understanding Customer Behavior Online. Website Planning & Development: Importance of Websites in Digital Marketing, Website Planning & Wireframing, Basics of HTML, CSS, & CMS (WordPress), User Experience (UX) & Mobile Optimization.
SEO & SEM: Search Engine Optimization (SEO): How Search Engines Work, Keyword Research & Planning, On-Page SEO Techniques, Off-Page SEO (Link Building & Backlink Strategies), Technical SEO (Sitemap, Robots.txt, Schema Markup), SEO Tools (Google Search Console, SEMrush, Ahrefs). Search Engine Marketing (SEM) & Pay-Per-Click (PPC): Google Ads (Search & Display), Bing Ads & YouTube Ads, Keyword Bidding & Quality Score, Creating Effective Ad Campaigns, Google Ads Analytics & Conversion Tracking, Retargeting & Remarketing Strategies.
Social Media & Content Marketing: Overview of Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok), Social Media Strategy & Content Planning, Facebook & Instagram Ads (Meta Ads Manager), LinkedIn & Twitter Advertising, Influencer & Affiliate Marketing Strategies, Social Media Analytics & ROI Measurement. Content Marketing & Blogging: Importance of Content in Digital Marketing, Blogging & Article Writing for SEO, Content Planning & Editorial Calendar, Copywriting Strategies & Storytelling, Video Marketing (YouTube & Reels), Tools for Content Creation.
Email Marketing & Affiliate Marketing: Basics of Email Marketing, Creating Engaging Email Campaigns, Email List Building & Segmentation, Email Automation & Drip Campaigns, A/B Testing & Email Analytics, Tools (Mailchimp, Convert Kit, HubSpot). Affiliate Marketing & Influencer Marketing, Understanding Affiliate Marketing, How to Choose Profitable Affiliate Programs, Strategies for Promoting Affiliate Products, Measuring Affiliate Marketing Performance, Working with Influencers & Brand Collaborations.
E-Commerce & Data-Driven Marketing: Introduction to E-Commerce Business Models, Shopify, WooCommerce, Amazon FBA Basics, Product Research & Niche Selection, Digital Marketing for E-Commerce (SEO, PPC, Email), Conversion Rate Optimization (CRO). Analytics & Data-Driven Marketing: Google Analytics (GA4) Basics, Measuring Campaign Performance, Customer Journey & User Behavior Tracking, Key Performance Indicators (KPIs) in Digital Marketing, Data-Driven Decision Making.
Advanced Digital Marketing & Future Trends: AI & Automation in Digital Marketing, Voice Search Optimization, Metaverse & Digital Marketing, Growth Hacking Strategies, Freelancing & Career Opportunities in Digital Marketing. Online Reputation Management (ORM): Importance of Brand Reputation Online, Managing Online Reviews & Feedback, Handling Negative Publicity & Crisis Management, ORM Tools & Strategies.
Job Opportunities after Diploma in Digital Marketing
Graduates of this program gain expertise in SEO, social media marketing, content creation, paid advertising, web analytics, email marketing, and online brand management, preparing them for diverse roles across industries like e-commerce, IT, media, advertising, banking, education, and startups.
Key Career Options: Digital Marketing Executive, Social Media Manager, SEO Specialist, SEM/PPC Expert, Content Writer/Strategist, Email Marketing Specialist, Affiliate Marketing Manager, Digital Marketing Manager, Online Reputation Manager, Web Analytics Specialist, E-commerce Manager, Influencer Marketing Manager, Digital Marketing Consultant, Mobile Marketing Specialist, Video Marketing Specialist, Brand Manager (Digital), CRO Specialist.
Salary Range (India):
Entry-level: ₹2.5–5 LPA
Mid-level: ₹5–12 LPA
Senior-level: ₹12–20+ LPA
Industries Hiring Graduates:
E-commerce, IT & Technology, Digital Marketing Agencies, Media & Advertising, Banking & Financial Services, Education & E-learning, Healthcare, Retail, Hospitality & Tourism, Telecommunications, Startups.
Skills Developed: SEO & SEM, social media management, content marketing, paid advertising, email marketing, web analytics, data interpretation, campaign management, and online brand building.
Graduates can progress to senior roles like Digital Marketing Head, Growth Manager, Chief Marketing Officer (CMO), or start their own digital marketing agency, with further growth through advanced certifications and industry experience.
