Description
Course Name: Certificate in WhatsApp Marketing
Course Id: CWMQ0001.
Eligibility: 10th Grade (high school) or Equivalent.
Objective: A Certificate in WhatsApp Marketing course focuses on teaching participants how to use WhatsApp as a powerful marketing tool to connect with customers, promote products or services, and build meaningful relationships. This course is ideal for entrepreneurs, small business owners, marketers, and anyone looking to leverage WhatsApp for business growth.
Duration: One Month.
 How to Enroll and Get Certified in Your Chosen Course:
 Step 1: Choose the course you wish to get certified in.
 Step 2: Click on the “Enroll Now” button.
 Step 3: Proceed with the enrollment process.
 Step 4: Enter your billing details and continue to course fee payment.
 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
 Step 7: Once you complete the course, take the online examination.
 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Introduction to WhatsApp Marketing: Overview of WhatsApp as a Marketing Tool, Evolution and Growth of WhatsApp, Importance of WhatsApp for Business, Features of WhatsApp Business App, WhatsApp Business API and Its Uses, Understanding WhatsApp’s User Behavior, Benefits of WhatsApp Marketing Over Other Channels, Legal and Ethical Aspects of WhatsApp Marketing, Setting Up a WhatsApp Business Account, Creating a Business Profile and Catalog.
WhatsApp Business Tools and Features: Introduction to WhatsApp Business Tools, Using Quick Replies for Customer Interaction, Setting Up Automated Messages, Creating and Managing Labels for Customers, Utilizing WhatsApp Status for Promotions, Understanding Broadcast Lists vs. Groups, Customizing Business Hours and Away Messages, Managing Multiple Users with WhatsApp API, Integrating WhatsApp with CRM and Chatbots, Analyzing Business Insights and Reports.
Building an Effective WhatsApp Marketing Strategy: Defining Target Audience and Customer Segmentation, Creating Engaging and Personalized Content, Strategies for Organic Customer Acquisition, Lead Generation Techniques Using WhatsApp, Using WhatsApp as a Sales Funnel, Best Practices for Customer Engagement, Leveraging User-Generated Content, Crafting Persuasive Call-to-Actions (CTAs), Retargeting and Follow-up Strategies, Measuring and Optimizing Campaign Performance.
WhatsApp Business API and Automation: Introduction to WhatsApp Business API, Differences Between WhatsApp Business App and API, Setting Up API for Large-Scale Marketing, Automating Customer Support with Chatbots, Integrating WhatsApp API with E-commerce Platforms, Using AI and NLP for WhatsApp Chatbots, Automating Sales and Lead Nurturing, Scheduling and Managing WhatsApp Campaigns, Handling Customer Queries Efficiently, Best Practices for API Usage and Compliance.
WhatsApp Content Marketing and Engagement: Types of Content for WhatsApp Marketing, Creating Interactive and Visual Content, Using Emojis, Stickers, and GIFs for Engagement, Storytelling Through WhatsApp Status, Writing Effective Marketing Messages, Leveraging Video Marketing on WhatsApp, Using Voice Notes for Personalized Communication, Hosting Webinars and Live Sessions on WhatsApp, Creating Shareable and Viral Content, Encouraging Customer Reviews and Testimonials.
Lead Generation and Customer Relationship Management: WhatsApp as a Lead Generation Tool, Strategies for Growing WhatsApp Contact List, Creating Opt-In Forms and Subscription Lists, Managing Customer Data and Contacts, Engaging Leads Through Automated Sequences, Personalizing Messages for Customer Retention, Handling Customer Complaints Effectively, Upselling and Cross-Selling via WhatsApp, Integrating WhatsApp with Email and SMS Marketing, Using WhatsApp for Loyalty Programs and Rewards.
Job Opportunities after completion of Certificate in WhatsApp Marketing course:
The Certificate in WhatsApp Marketing program provides graduates with specialized skills in leveraging WhatsApp as a marketing tool for businesses. WhatsApp is one of the most popular messaging platforms globally, and it is increasingly being used by businesses for direct customer communication, marketing, customer support, and sales. As WhatsApp marketing becomes an essential part of digital marketing strategies, there are a variety of career opportunities for those who are certified in this area.
Career Options for Graduates of the Certificate in WhatsApp Marketing Program:
1. WhatsApp Marketing Specialist
- Role: WhatsApp Marketing Specialists design and implement marketing strategies specifically for WhatsApp. This includes creating WhatsApp campaigns, engaging with customers via broadcast messages, promotions, and building contact lists. They also measure and analyze campaign performance.
- Industries: E-commerce, real estate, travel, education, health, hospitality, local businesses.
- Salary Range: â‚ą3,00,000 to â‚ą6,00,000 per year (entry-level); â‚ą6,00,000 to â‚ą12,00,000 per year (experienced).
2. Digital Marketing Manager (WhatsApp Focus)
- Role: Digital Marketing Managers who specialize in WhatsApp oversee the integration of WhatsApp campaigns into a broader digital marketing strategy. They ensure that WhatsApp is used effectively to drive customer engagement, conversions, and loyalty as part of the business’s digital presence.
- Industries: E-commerce, retail, tech, education, healthcare, entertainment.
- Salary Range: â‚ą6,00,000 to â‚ą12,00,000 per year (entry-level); â‚ą12,00,000 to â‚ą20,00,000 per year (experienced).
3. WhatsApp Business Consultant
- Role: WhatsApp Business Consultants help companies create and implement WhatsApp-based marketing strategies. They provide expert advice on how businesses can use WhatsApp to communicate with customers, automate messages, and integrate the platform with other CRM tools for better customer engagement.
- Industries: Consulting firms, digital marketing agencies, e-commerce, tech.
- Salary Range: â‚ą5,00,000 to â‚ą10,00,000 per year (entry-level); â‚ą10,00,000 to â‚ą18,00,000 per year (experienced).
4. Customer Support Manager (WhatsApp Focus)
- Role: Customer Support Managers specializing in WhatsApp manage customer service interactions on WhatsApp, handling inquiries, support issues, and troubleshooting via the platform. They ensure a seamless customer experience through automated responses and personalized communication.
- Industries: E-commerce, telecom, banking, insurance, hospitality.
- Salary Range: â‚ą4,00,000 to â‚ą7,00,000 per year (entry-level); â‚ą7,00,000 to â‚ą12,00,000 per year (experienced).
5. WhatsApp Campaign Manager
- Role: WhatsApp Campaign Managers create and optimize marketing campaigns on WhatsApp. They focus on growing a subscriber list, segmenting contacts for targeted campaigns, and using WhatsApp features like automated messages, chatbots, and multimedia content to engage customers.
- Industries: Retail, hospitality, travel, e-commerce, education, finance.
- Salary Range: â‚ą4,50,000 to â‚ą8,00,000 per year (entry-level); â‚ą8,00,000 to â‚ą15,00,000 per year (experienced).
6. WhatsApp Ads Manager (with Facebook Ads Integration)
- Role: Some WhatsApp marketing professionals focus on creating ads for WhatsApp, particularly through Facebook Ads Manager, which integrates WhatsApp as a call-to-action button. These ads drive traffic directly to WhatsApp for lead generation or customer support.
- Industries: E-commerce, digital marketing agencies, fintech, local businesses.
- Salary Range: â‚ą5,00,000 to â‚ą9,00,000 per year (entry-level); â‚ą9,00,000 to â‚ą18,00,000 per year (experienced).
7. WhatsApp Automation Specialist
- Role: WhatsApp Automation Specialists focus on automating marketing campaigns and customer interactions through WhatsApp. They set up and manage automated messaging systems, workflows, and chatbots that ensure smooth and efficient customer communication.
- Industries: E-commerce, SaaS, education, retail, tech startups.
- Salary Range: â‚ą5,00,000 to â‚ą10,00,000 per year (entry-level); â‚ą10,00,000 to â‚ą18,00,000 per year (experienced).
8. Social Media Manager (WhatsApp Integration)
- Role: Social Media Managers who specialize in WhatsApp marketing integrate WhatsApp into a company’s overall social media strategy. They use WhatsApp to create direct communication channels with customers, offer promotions, and engage audiences in ways other platforms cannot.
- Industries: E-commerce, media, education, health, entertainment.
- Salary Range: â‚ą4,50,000 to â‚ą8,00,000 per year (entry-level); â‚ą8,00,000 to â‚ą15,00,000 per year (experienced).
9. Freelancer (WhatsApp Marketing)
- Role: Many professionals with a certification in WhatsApp Marketing choose to work as freelancers, offering their expertise to businesses that need help creating WhatsApp campaigns, managing customer support on WhatsApp, or automating messaging processes.
- Industries: Freelancers can work with clients in e-commerce, startups, local businesses, education, and more.
- Salary Range: â‚ą3,00,000 to â‚ą7,00,000 per year (entry-level); â‚ą7,00,000 to â‚ą15,00,000 per year (experienced).
10. WhatsApp Marketing Trainer
- Role: WhatsApp Marketing Trainers teach businesses and individuals how to leverage WhatsApp for marketing purposes. They create training programs, workshops, and webinars to help others understand how to use WhatsApp as a business tool.
- Industries: Educational institutions, digital marketing agencies, consulting.
- Salary Range: â‚ą3,50,000 to â‚ą6,00,000 per year (entry-level); â‚ą6,00,000 to â‚ą12,00,000 per year (experienced).
11. WhatsApp Marketing Agency Owner
- Role: Graduates may start their own agency that specializes in WhatsApp marketing services. These agencies provide full-scale WhatsApp marketing strategies, including campaigns, lead generation, customer support automation, and integration with other marketing platforms.
- Industries: Digital marketing, consulting, startups.
- Salary Range: â‚ą10,00,000 to â‚ą30,00,000 per year (depends on agency size and success).
12. Content Manager (WhatsApp Focus)
- Role: Content Managers specializing in WhatsApp ensure that the content shared with customers on WhatsApp aligns with the brand’s voice and marketing goals. This includes creating engaging text, images, videos, and offers for WhatsApp-based campaigns.
- Industries: E-commerce, fashion, lifestyle, education, entertainment.
- Salary Range: â‚ą4,50,000 to â‚ą8,00,000 per year (entry-level); â‚ą8,00,000 to â‚ą15,00,000 per year (experienced).
Career Growth and Opportunities:
- Freelancing and Entrepreneurship: With WhatsApp marketing skills, you can opt for freelancing or start your own agency to help businesses grow via WhatsApp. Building a network of clients can lead to a lucrative and flexible career.
- Specialization: Specializing in specific industries such as real estate, healthcare, or e-commerce can lead to higher-paying opportunities, as these sectors heavily rely on WhatsApp marketing for customer engagement.
- Leadership Roles: Professionals can move into senior roles such as Digital Marketing Manager or Head of Marketing, overseeing large-scale WhatsApp marketing efforts for major brands.
Factors Influencing Salaries:
- Experience: More experienced professionals who have successfully managed WhatsApp marketing campaigns or have achieved high engagement rates can command higher salaries.
- Industry: Industries like e-commerce, healthcare, and education, which rely heavily on WhatsApp for customer communication, tend to pay higher salaries.
- Location: Professionals in major cities like Delhi, Mumbai, Bengaluru, and Hyderabad often earn higher salaries due to the concentration of digital marketing agencies and businesses in these areas.
- Skills and Certifications: Additional skills such as automation, analytics, and expertise in using WhatsApp Business API can significantly increase a professional’s earning potential.
Conclusion:
Graduates of the Certificate in WhatsApp Marketing program have numerous career opportunities in a rapidly growing field. As businesses increasingly use WhatsApp to engage with customers, the demand for professionals skilled in WhatsApp marketing will continue to rise. Whether working in-house, freelancing, or running your own agency, WhatsApp marketing offers promising career growth and competitive salaries across various industries.
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