Description
Course Name: Certificate in WhatsApp Marketing
Course Id: CWMQ0001.
Eligibility: 10th Grade (high school) or Equivalent.
Objective: A Certificate in WhatsApp Marketing course focuses on teaching participants how to use WhatsApp as a powerful marketing tool to connect with customers, promote products or services, and build meaningful relationships. This course is ideal for entrepreneurs, small business owners, marketers, and anyone looking to leverage WhatsApp for business growth.
Duration: One Month.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Introduction to WhatsApp Marketing: Overview of WhatsApp as a Marketing Tool, Evolution and Growth of WhatsApp, Importance of WhatsApp for Business, Features of WhatsApp Business App, WhatsApp Business API and Its Uses, Understanding WhatsApp’s User Behavior, Benefits of WhatsApp Marketing Over Other Channels, Legal and Ethical Aspects of WhatsApp Marketing, Setting Up a WhatsApp Business Account, Creating a Business Profile and Catalog.
WhatsApp Business Tools and Features: Introduction to WhatsApp Business Tools, Using Quick Replies for Customer Interaction, Setting Up Automated Messages, Creating and Managing Labels for Customers, Utilizing WhatsApp Status for Promotions, Understanding Broadcast Lists vs. Groups, Customizing Business Hours and Away Messages, Managing Multiple Users with WhatsApp API, Integrating WhatsApp with CRM and Chatbots, Analyzing Business Insights and Reports.
Building an Effective WhatsApp Marketing Strategy: Defining Target Audience and Customer Segmentation, Creating Engaging and Personalized Content, Strategies for Organic Customer Acquisition, Lead Generation Techniques Using WhatsApp, Using WhatsApp as a Sales Funnel, Best Practices for Customer Engagement, Leveraging User-Generated Content, Crafting Persuasive Call-to-Actions (CTAs), Retargeting and Follow-up Strategies, Measuring and Optimizing Campaign Performance.
WhatsApp Business API and Automation: Introduction to WhatsApp Business API, Differences Between WhatsApp Business App and API, Setting Up API for Large-Scale Marketing, Automating Customer Support with Chatbots, Integrating WhatsApp API with E-commerce Platforms, Using AI and NLP for WhatsApp Chatbots, Automating Sales and Lead Nurturing, Scheduling and Managing WhatsApp Campaigns, Handling Customer Queries Efficiently, Best Practices for API Usage and Compliance.
WhatsApp Content Marketing and Engagement: Types of Content for WhatsApp Marketing, Creating Interactive and Visual Content, Using Emojis, Stickers, and GIFs for Engagement, Storytelling Through WhatsApp Status, Writing Effective Marketing Messages, Leveraging Video Marketing on WhatsApp, Using Voice Notes for Personalized Communication, Hosting Webinars and Live Sessions on WhatsApp, Creating Shareable and Viral Content, Encouraging Customer Reviews and Testimonials.
Lead Generation and Customer Relationship Management: WhatsApp as a Lead Generation Tool, Strategies for Growing WhatsApp Contact List, Creating Opt-In Forms and Subscription Lists, Managing Customer Data and Contacts, Engaging Leads Through Automated Sequences, Personalizing Messages for Customer Retention, Handling Customer Complaints Effectively, Upselling and Cross-Selling via WhatsApp, Integrating WhatsApp with Email and SMS Marketing, Using WhatsApp for Loyalty Programs and Rewards.




