Description
Course Name: Certificate in WhatsApp Marketing
Course Id: CWMQ0001.
Eligibility: 10th Grade (high school) or Equivalent.
Objective: A Certificate in WhatsApp Marketing course focuses on teaching participants how to use WhatsApp as a powerful marketing tool to connect with customers, promote products or services, and build meaningful relationships. This course is ideal for entrepreneurs, small business owners, marketers, and anyone looking to leverage WhatsApp for business growth.
Duration: 90 Hrs (Equivalent to 3 months).
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6-After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
The State of Whatsapp Marketing: Key trends, the shift to whatsapp marketing, how to use whatsapp marketing for your brand, best practices for whatsapp business messaging.
Guide Whatsapp for ecommerce: Introduction, whatsapp api for customer experience in e-commerce, customer acquisition, customer service, customer retention, chatbots and whatsapp api, whatsapp pay.
Whatsaap Marketing: Introduction, why you should definitely use whatsapp for your business today, how your business can get the most out of whatsapp, top whatsapp automation tools & services, how to make tons of money with whatsapp as an online marketer.
The Whatsaap Business Platform: Introduction to whatsapp, whatsapp around the world, how businesses can use whatsapp to communicate with customers, using the whatsapp business platform, creating customer entry points, chatbots + whatsapp business platform = conversational customer experiences, the formula for successful business messaging, ready to send your first message on whatsapp.
How to use Whatsaap for Sales: Whatsapp app for small businesses, whatsapp api for medium/large businesses, selling via whatsapp: why and how it works, the benefits of selling products on whatsapp, how to sell products via whatsapp: 7 proven strategies.
How to use push notification on Whatsaap to boost your Business: Introduction, what are whatsapp push notifications and why are they useful, notifications that you can send, pre-design templates across the customer’s journey, marketing use cases, how to write creative push notifications.
Job Opportunities after completion of Certificate in WhatsApp Marketing course:
The Certificate in WhatsApp Marketing program provides graduates with specialized skills in leveraging WhatsApp as a marketing tool for businesses. WhatsApp is one of the most popular messaging platforms globally, and it is increasingly being used by businesses for direct customer communication, marketing, customer support, and sales. As WhatsApp marketing becomes an essential part of digital marketing strategies, there are a variety of career opportunities for those who are certified in this area.
Career Options for Graduates of the Certificate in WhatsApp Marketing Program:
1. WhatsApp Marketing Specialist
- Role: WhatsApp Marketing Specialists design and implement marketing strategies specifically for WhatsApp. This includes creating WhatsApp campaigns, engaging with customers via broadcast messages, promotions, and building contact lists. They also measure and analyze campaign performance.
- Industries: E-commerce, real estate, travel, education, health, hospitality, local businesses.
- Salary Range: ₹3,00,000 to ₹6,00,000 per year (entry-level); ₹6,00,000 to ₹12,00,000 per year (experienced).
2. Digital Marketing Manager (WhatsApp Focus)
- Role: Digital Marketing Managers who specialize in WhatsApp oversee the integration of WhatsApp campaigns into a broader digital marketing strategy. They ensure that WhatsApp is used effectively to drive customer engagement, conversions, and loyalty as part of the business’s digital presence.
- Industries: E-commerce, retail, tech, education, healthcare, entertainment.
- Salary Range: ₹6,00,000 to ₹12,00,000 per year (entry-level); ₹12,00,000 to ₹20,00,000 per year (experienced).
3. WhatsApp Business Consultant
- Role: WhatsApp Business Consultants help companies create and implement WhatsApp-based marketing strategies. They provide expert advice on how businesses can use WhatsApp to communicate with customers, automate messages, and integrate the platform with other CRM tools for better customer engagement.
- Industries: Consulting firms, digital marketing agencies, e-commerce, tech.
- Salary Range: ₹5,00,000 to ₹10,00,000 per year (entry-level); ₹10,00,000 to ₹18,00,000 per year (experienced).
4. Customer Support Manager (WhatsApp Focus)
- Role: Customer Support Managers specializing in WhatsApp manage customer service interactions on WhatsApp, handling inquiries, support issues, and troubleshooting via the platform. They ensure a seamless customer experience through automated responses and personalized communication.
- Industries: E-commerce, telecom, banking, insurance, hospitality.
- Salary Range: ₹4,00,000 to ₹7,00,000 per year (entry-level); ₹7,00,000 to ₹12,00,000 per year (experienced).
5. WhatsApp Campaign Manager
- Role: WhatsApp Campaign Managers create and optimize marketing campaigns on WhatsApp. They focus on growing a subscriber list, segmenting contacts for targeted campaigns, and using WhatsApp features like automated messages, chatbots, and multimedia content to engage customers.
- Industries: Retail, hospitality, travel, e-commerce, education, finance.
- Salary Range: ₹4,50,000 to ₹8,00,000 per year (entry-level); ₹8,00,000 to ₹15,00,000 per year (experienced).
6. WhatsApp Ads Manager (with Facebook Ads Integration)
- Role: Some WhatsApp marketing professionals focus on creating ads for WhatsApp, particularly through Facebook Ads Manager, which integrates WhatsApp as a call-to-action button. These ads drive traffic directly to WhatsApp for lead generation or customer support.
- Industries: E-commerce, digital marketing agencies, fintech, local businesses.
- Salary Range: ₹5,00,000 to ₹9,00,000 per year (entry-level); ₹9,00,000 to ₹18,00,000 per year (experienced).
7. WhatsApp Automation Specialist
- Role: WhatsApp Automation Specialists focus on automating marketing campaigns and customer interactions through WhatsApp. They set up and manage automated messaging systems, workflows, and chatbots that ensure smooth and efficient customer communication.
- Industries: E-commerce, SaaS, education, retail, tech startups.
- Salary Range: ₹5,00,000 to ₹10,00,000 per year (entry-level); ₹10,00,000 to ₹18,00,000 per year (experienced).
8. Social Media Manager (WhatsApp Integration)
- Role: Social Media Managers who specialize in WhatsApp marketing integrate WhatsApp into a company’s overall social media strategy. They use WhatsApp to create direct communication channels with customers, offer promotions, and engage audiences in ways other platforms cannot.
- Industries: E-commerce, media, education, health, entertainment.
- Salary Range: ₹4,50,000 to ₹8,00,000 per year (entry-level); ₹8,00,000 to ₹15,00,000 per year (experienced).
9. Freelancer (WhatsApp Marketing)
- Role: Many professionals with a certification in WhatsApp Marketing choose to work as freelancers, offering their expertise to businesses that need help creating WhatsApp campaigns, managing customer support on WhatsApp, or automating messaging processes.
- Industries: Freelancers can work with clients in e-commerce, startups, local businesses, education, and more.
- Salary Range: ₹3,00,000 to ₹7,00,000 per year (entry-level); ₹7,00,000 to ₹15,00,000 per year (experienced).
10. WhatsApp Marketing Trainer
- Role: WhatsApp Marketing Trainers teach businesses and individuals how to leverage WhatsApp for marketing purposes. They create training programs, workshops, and webinars to help others understand how to use WhatsApp as a business tool.
- Industries: Educational institutions, digital marketing agencies, consulting.
- Salary Range: ₹3,50,000 to ₹6,00,000 per year (entry-level); ₹6,00,000 to ₹12,00,000 per year (experienced).
11. WhatsApp Marketing Agency Owner
- Role: Graduates may start their own agency that specializes in WhatsApp marketing services. These agencies provide full-scale WhatsApp marketing strategies, including campaigns, lead generation, customer support automation, and integration with other marketing platforms.
- Industries: Digital marketing, consulting, startups.
- Salary Range: ₹10,00,000 to ₹30,00,000 per year (depends on agency size and success).
12. Content Manager (WhatsApp Focus)
- Role: Content Managers specializing in WhatsApp ensure that the content shared with customers on WhatsApp aligns with the brand’s voice and marketing goals. This includes creating engaging text, images, videos, and offers for WhatsApp-based campaigns.
- Industries: E-commerce, fashion, lifestyle, education, entertainment.
- Salary Range: ₹4,50,000 to ₹8,00,000 per year (entry-level); ₹8,00,000 to ₹15,00,000 per year (experienced).
Career Growth and Opportunities:
- Freelancing and Entrepreneurship: With WhatsApp marketing skills, you can opt for freelancing or start your own agency to help businesses grow via WhatsApp. Building a network of clients can lead to a lucrative and flexible career.
- Specialization: Specializing in specific industries such as real estate, healthcare, or e-commerce can lead to higher-paying opportunities, as these sectors heavily rely on WhatsApp marketing for customer engagement.
- Leadership Roles: Professionals can move into senior roles such as Digital Marketing Manager or Head of Marketing, overseeing large-scale WhatsApp marketing efforts for major brands.
Factors Influencing Salaries:
- Experience: More experienced professionals who have successfully managed WhatsApp marketing campaigns or have achieved high engagement rates can command higher salaries.
- Industry: Industries like e-commerce, healthcare, and education, which rely heavily on WhatsApp for customer communication, tend to pay higher salaries.
- Location: Professionals in major cities like Delhi, Mumbai, Bengaluru, and Hyderabad often earn higher salaries due to the concentration of digital marketing agencies and businesses in these areas.
- Skills and Certifications: Additional skills such as automation, analytics, and expertise in using WhatsApp Business API can significantly increase a professional’s earning potential.
Conclusion:
Graduates of the Certificate in WhatsApp Marketing program have numerous career opportunities in a rapidly growing field. As businesses increasingly use WhatsApp to engage with customers, the demand for professionals skilled in WhatsApp marketing will continue to rise. Whether working in-house, freelancing, or running your own agency, WhatsApp marketing offers promising career growth and competitive salaries across various industries.
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