Description
Course Name: Post Graduate Diploma in Retail Management
Course Id: PGDRM/Q1001.
Education Qualification: Graduate.
Duration: 370 Hrs (Equivalent to One Year).
Total Credits: 18.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Brand Management: Introduction, basics of branding, characteristics of a brand, brands and products, benefits of a strong brand, value of brands, the importance of brand planning, the importance of a brand, the brand-customer relationship, the consumer mindset, the concept of customer-based brand equity, the elements of the brand management process.
Consumer Behavior: Introduction, effects of consumer involvement, levels of consumer decision making, consumer behavior and marketing strategies, consumer behavior and marketing research, basic structure of buying behavior.
Sales Management: Introduction, objectives, elements of sales of management, relevant situation for personal selling, diversity of selling situations, sources of recruitment, method of improving sales-force productivity, requirements of a good sales compensation plan, types of sales meetings, approaches of designing territories.
Strategic Marketing: Introduction, strategic marketing puts customer value at the core, the strategy, bringing strategy and marketing together: the plan, implementation and strategic choice, conditions for good strategic options, segmentation, targeting & positioning.
Retail Environment: Retail management, retail marketing, trends in retailing, retail organizations, types of retailers, importance of location decision, types of store locations, location assessment, challenges to retail development in India, evolution of global retailing, challenges of global retailing, factor affecting the success of a global retailing strategy.
Business Statistics: Characteristics of statistics, scope of statistics, classification of statistics, importance of statistics, functions statistics, limitations of statistics, significance of measures of central tendency.
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