Description
Course Name: Post Graduate Diploma in Public Relations and Advertising Management
Course Id: PGDPRAM/Q1001.
Education Qualification: Graduate.
Duration: 370 Hrs (Equivalent to One Year).
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Advertising Principles, Concepts, and Management: Introduction, objectives, history of advertising, classification of advertising, process of advertising, elements of advertising communication, concept of social advertising, need of social advertising, types of social advertising, types of agency organisation, functions of advertising agency, role of public relations, growth of public relations, difference between public relations and corporate communication, concept of public sector, PR in public sector.
Media Planning: Challenges in medical planning, sources of media research, media planning process, media strategy, selecting media mix, budget and media buying, print media buying, television buying, cinema advertising.
Public Relations & Corporate Communication: Principles, Tools & Techniques: Introduction, objectives, research and evolution in public relations, types of data, data analysis statistical software, qualitative or relational analysis, criteria for evaluating web document, marketing communications.
New Media: Concepts and Applications: Introduction, advantages of newspaper advertising, disadvantages of newspaper advertising, media planning, role/importance of creativity in advertising, advertising appeals, types of appeals, pre-testing methods of evaluating advertising effectiveness.
Production Techniques & Methods: Advertising definition, role of advertising in economy, role of advertising in marketing mix, objectives and functions, advertising agency and services, products traffic copy, importance of public relations, marketing public relations functions.
Advertising, Marketing, and PR Research: Types of hypothesis, importance and scope of research design, importance/advantages of product research, meaning of packaging research, types of observation research.
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