Description
Course Name: Post Graduate Diploma in Digital Marketing
Course Id: PGDDM/Q1001.
Education Qualification: Graduate.
Duration: 370 Hrs (Equivalent to One Year).
Total Credits: 18.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Introduction to social Media Marketing: Introduction, setting your smart goals and objectives, identifying your target audience, conducting a social media audit, conducting a competitor audit, conducting market analysis, event sponsors and partners, media partnership, content planning, monitoring.
Digital Marketing: Introduction, create a marketing strategy, get your website to the top positions of search engines with SEO, reach new customers with PPC advertising, build a fan base on social media, collect email addresses and reach new and existing customers.
Search Engine Optimization: On page SEO, off page SEO, SEO violations, SEO software, defining a keyword strategy, links and SEO, Google panda.
Marketing Management: Introduction, meaning of market, classification of markets, functions of marketing, the marketing of concept, the evolution of marketing concept, social oriented stage, importance of environment analysis, models of consumer behaviour, market targeting, importance of branding, importance of packaging, methods of advertising evaluation, advertising message, growth of sales promotion, evaluation of sales promotion.
Search engine Marketing: Introduction, search engine optimization, search engine advertising, psychology of searching, influences of online advertising, methodology, qualitative research.
Market structure: Characteristics of perfect competition, imperfect market, monopoly, sources of monopoly, classifications of monopoly, types of oligopoly, monopolistic competition.
Reviews
There are no reviews yet.