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Diploma in Vocation (Retail Management)

Rs.7,000 Rs.3,500

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The Diploma in Vocation (Retail Management) is a specialized program designed to equip students with the skills and knowledge required to manage and operate retail businesses effectively. This program covers various aspects of retail management, including store operations, customer service, sales, inventory management, marketing, and retail strategies.

Description

Course Name: Diploma in Vocation (Retail Management)

Course Id: DIRMQ1001.

Eligibility: Completion of 10+2 (higher Secondary) or equivalent.

Objective: The Diploma in Vocation (Retail Management) is an excellent program for individuals looking to build a career in the dynamic and fast-paced retail industry. By gaining a comprehensive understanding of retail operations, sales, marketing, customer service, and inventory management, graduates are well-prepared to take on managerial roles in retail businesses.

Duration: 180 Hrs (Equivalent to Six Months).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

  • Duration- 120 minutes.
  • No. of Questions- 60. (Multiple Choice Questions).
  • 10 Questions from each module, each carry 10 marks.
  • Maximum Marks- 600, Passing Marks- 40%.
  • There is no negative marking in this module.
How Students will be Graded:
S.No. Marks Grade
1 91-100 O (Outstanding)
2 81-90 A+ (Excellent)
3 71-80 A (Very Good)
4 61-70 B (Good)
5 51-60 C (Average)
6 41-50 P (Pass)
7 0-40 F (Fail)

Benefits of Certification:

  • Government Authorized Assessment Agency Certification.
  • Certificate Valid for Lifetime.
  • Lifetime Verification of Certificate.
  • Free Job Assistance as per your Interest Area.

Syllabus

Introduction to Retail Management: Introduction to retailing, retailing in India, types of retailer, retail buying behaviour, retailing strategy, human resource management, merchandise management, store management, information system in retailing.

Retail Marketing and Consumer Behavior: Playing the retail game, retailing in India, retail marketing mix, changes in the landscape of retail marketing, retail marketing strategies- basis for sustainable competitive advantage.

Retail Financial Management: Introduction, meaning of financial services, characteristics or nature of financial services, types of financial services, non-fund based/fee based financial services, the advantages of leasing include, types of lease, regulatory frame work for leasing in India, meaning and definition of merchant banking.

Sales and Selling Techniques: Advertising communications and promotions, designing advertising campaign, promotion and integrated marketing, strategic integrated marketing, promotion strategy and tactics, application of promotion tactics, sales promotion techniques, sales promotion and sales, retail sales promotion, retailer sales promotion strategy.

Retail Operations and store Management: Different layout & designs, pre-store opening, store opening and closing, retail arithmetic, stock management, store audit, store finance and controls, cash management, different fixtures available for a retail store, contemporary issues in store management.

Retail HR and Team Management: Introduction to retail, retail in India, theories of retail development and business models in retail, understanding the retail consumer, retail strategy, merchandise management, store operations and profitability, store design and visual merchandising, retail marketing and branding, retail management information systems, supply chain management.

Job Opportunities after completion of Diploma in Vocation (Retail Management) course:

A Diploma in Vocation (Retail Management) equips graduates with practical skills and knowledge in sales, inventory management, customer service, merchandising, and retail operations. With India’s retail industry being one of the fastest-growing sectors, graduates have numerous career opportunities in organized retail, e-commerce, and related fields.


Career Options and Salary Ranges in India

1. Retail Sales Associate

  • Role: Assist customers, promote products, handle billing, and maintain stock displays in retail outlets.
  • Industries: Supermarkets, department stores, and fashion retail.
  • Salary Range: ₹1.8–₹3 lakh per annum
  • Growth Opportunities: Can progress to team leader or department supervisor roles.

2. Store Manager

  • Role: Oversee daily operations, ensure customer satisfaction, manage staff, and meet sales targets.
  • Industries: Apparel, electronics, FMCG, and lifestyle stores.
  • Salary Range: ₹3.5–₹7 lakh per annum
  • Growth Opportunities: Area manager or regional retail manager roles.

3. Merchandiser

  • Role: Plan and execute the display of products, analyze customer preferences, and manage inventory levels.
  • Industries: Apparel, home decor, FMCG, and online marketplaces.
  • Salary Range: ₹3–₹6 lakh per annum
  • Growth Opportunities: Senior merchandiser or product manager positions.

4. Customer Relationship Executive

  • Role: Handle customer queries, resolve complaints, and enhance the overall shopping experience.
  • Industries: Luxury retail, hospitality, and e-commerce.
  • Salary Range: ₹2.5–₹4 lakh per annum
  • Growth Opportunities: Customer service manager or CRM specialist roles.

5. Visual Merchandiser

  • Role: Design store layouts, arrange products attractively, and create displays to maximize sales.
  • Industries: Fashion, home furnishing, and lifestyle brands.
  • Salary Range: ₹3–₹5 lakh per annum
  • Growth Opportunities: Lead visual merchandiser or creative manager positions.

6. Retail Operations Executive

  • Role: Oversee backend processes, including logistics, supply chain, and inventory management for stores.
  • Industries: Supermarkets, e-commerce, and wholesale markets.
  • Salary Range: ₹3–₹5 lakh per annum
  • Growth Opportunities: Operations manager or supply chain coordinator roles.

7. E-commerce Executive

  • Role: Manage product listings, ensure order fulfillment, and track customer feedback on e-commerce platforms.
  • Industries: Online retail, digital marketplaces (e.g., Amazon, Flipkart).
  • Salary Range: ₹2.5–₹4.5 lakh per annum
  • Growth Opportunities: E-commerce manager or digital marketing specialist roles.

8. Inventory Control Specialist

  • Role: Monitor and maintain stock levels, conduct audits, and minimize shrinkage.
  • Industries: Warehousing, logistics, and retail outlets.
  • Salary Range: ₹2.5–₹4.5 lakh per annum
  • Growth Opportunities: Inventory manager or procurement specialist.

9. Category Manager

  • Role: Focus on a specific product category, analyze sales trends, negotiate with suppliers, and plan marketing strategies.
  • Industries: Retail chains, FMCG, and online marketplaces.
  • Salary Range: ₹5–₹8 lakh per annum
  • Growth Opportunities: Senior category manager or head of merchandising roles.

10. Retail Entrepreneur

  • Role: Start and manage your own retail business in sectors like fashion, groceries, or specialty products.
  • Industries: Fashion boutiques, grocery stores, online retail.
  • Earnings: Profits can range from ₹3–₹15 lakh per annum, depending on business size and scale.
  • Growth Opportunities: Expansion through franchising or online sales channels.

Key Factors Influencing Salaries

  • Experience: Entry-level roles offer modest salaries, but with 2–4 years of experience, there are significant salary increments.
  • Location: Retail hubs like Mumbai, Delhi, Bengaluru, and Hyderabad offer higher salaries.
  • Sector: Luxury retail and e-commerce typically offer better pay than general retail outlets.
  • Company Type: Organized retail chains and multinational companies tend to pay more than local businesses.

Future Prospects

India’s retail industry is expected to grow significantly due to:

  1. E-commerce Boom: Increased digitalization and online shopping trends.
  2. Rising Consumerism: Urbanization and higher disposable incomes are driving demand for diverse products.
  3. Government Initiatives: Policies promoting FDI in retail and small businesses.
  4. Expansion of Organized Retail: Growth of brands in tier-2 and tier-3 cities.

With a growing market and the ability to specialize in different aspects of retail, graduates of this program have ample opportunities for career growth and long-term success.

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