Diploma in Sales and Marketing Management

Description

Course Name: Diploma in Sales and Marketing Management

Course Id: DSMM/Q1001.
Education Qualification: 12th Pass.

Duration: 370 Hrs (Equivalent to One Year).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

• Duration- 120 minutes.
• No. of Questions- 60. (Multiple Choice Questions).
• 10 Questions from each module, each carry 10 marks.
• Maximum Marks- 600, Passing Marks- 40%.
• There is no negative marking in this module.

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Syllabus

Sales and Marketing – Basic Functions, Characteristics, and Roles in the Market- Introduction to Marketing Mix, Types of Marketing Mix, Significance / Importance of Marketing Mix, The Concept of Market Segmentation, A Tale of Two Approaches, Principles of Marketing Management, Market Segmentation in Consumer Markets, Profile Criteria, Geographic, Political Failure to Segment.

Consumer Behaviour and Buying Trends of the Market- Consumer Behavior and Marketing Action, Consumer Involvement, Consumer Decision Making Process, Consumer Behavior and Marketing Implications, Consumer Behavior Models, Consumer Behavior: Definition, Customers versus Consumers, Need for Study of Consumer Behavior.

Strategic Marketing – Development and Management- Value of an organization, The market, Market orientation, Strategic marketing puts customer value at the core, Creating shared value, The strategy, What is strategy, What makes a strategy effective, Implementation and strategic choice, Consumer journey thinking – Guest lecture proof.

Brand Management- Basics of brand Management, Block Introduction, Market Environment, Competitive Forces Prevailing in the market, Competitive Strategies for leaders in market, Brands, its importance and characteristics, Difference between brand and product, Benefits of a Brand, The Market and Brand Basics, Brand Evolution and Value of Brands, The Brand & the Consumer.

Analysis Techniques for Market Competition Study- Analyzing Competitors – Necessity and Concepts, Reasons for Identifying the Competitors, Entry and Mobility Barriers, Exit and Shrinkage Barriers, Degree of Vertical Integration, Degree of Globalization, The Market Concept of Competition, Identifying Competitors’ Strategies, Objectives, and Assessing Their Strengths and Weaknesses.

Basic Processes of Sales, Marketing, and Marketing Management- Introduction, Definition, Benefits of selling activities, Elements of sales management, Objectives of sales management, SMBO approach, Organization of selling unit, Summary, Keywords, Self assessment questions, References/suggested readings.