Diploma in Sales and Marketing Management

Description

Course Name: Diploma in Sales and Marketing Management

Course Id: DSMM/Q1001.

Eligibility: Completion of 10+2 (higher Secondary) or equivalent.

Objective: A Diploma in Sales and Marketing Management is an excellent choice for individuals looking to start or advance their careers in sales and marketing. The program offers comprehensive training in key areas such as marketing strategy, consumer behavior, sales management, digital marketing, and brand management.

Duration: 370 Hrs (Equivalent to One Year).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

• Duration- 120 minutes.
• No. of Questions- 60. (Multiple Choice Questions).
• 10 Questions from each module, each carry 10 marks.
• Maximum Marks- 600, Passing Marks- 40%.
• There is no negative marking in this module.

How Students will be Graded:
S.No.	Marks	Grade
1	91-100	O (Outstanding)
2	81-90	A+ (Excellent)
3	71-80	A (Very Good)
4	61-70	B (Good)
5	51-60	C (Average)
6	41-50	P (Pass)
7	0-40	F (Fail)

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Syllabus

Sales and Marketing – Basic Functions, Characteristics, and Roles in the Market- Introduction to Marketing Mix, Types of Marketing Mix, Significance / Importance of Marketing Mix, The Concept of Market Segmentation, A Tale of Two Approaches, Principles of Marketing Management, Market Segmentation in Consumer Markets, Profile Criteria, Geographic, Political Failure to Segment.

Consumer Behaviour and Buying Trends of the Market- Consumer Behavior and Marketing Action, Consumer Involvement, Consumer Decision Making Process, Consumer Behavior and Marketing Implications, Consumer Behavior Models, Consumer Behavior: Definition, Customers versus Consumers, Need for Study of Consumer Behavior.

Strategic Marketing – Development and Management- Value of an organization, The market, Market orientation, Strategic marketing puts customer value at the core, Creating shared value, The strategy, What is strategy, What makes a strategy effective, Implementation and strategic choice, Consumer journey thinking – Guest lecture proof.

Brand Management- Basics of brand Management, Block Introduction, Market Environment, Competitive Forces Prevailing in the market, Competitive Strategies for leaders in market, Brands, its importance and characteristics, Difference between brand and product, Benefits of a Brand, The Market and Brand Basics, Brand Evolution and Value of Brands, The Brand & the Consumer.

Analysis Techniques for Market Competition Study- Analyzing Competitors – Necessity and Concepts, Reasons for Identifying the Competitors, Entry and Mobility Barriers, Exit and Shrinkage Barriers, Degree of Vertical Integration, Degree of Globalization, The Market Concept of Competition, Identifying Competitors’ Strategies, Objectives, and Assessing Their Strengths and Weaknesses.

Basic Processes of Sales, Marketing, and Marketing Management- Introduction, Definition, Benefits of selling activities, Elements of sales management, Objectives of sales management, SMBO approach, Organization of selling unit, Summary, Keywords, Self assessment questions, References/suggested readings.

Job Opportunities after completion of Diploma in Sales and Marketing Management course:

After successful completion of the Diploma in Sales and Marketing Management program, graduates are equipped with the knowledge and skills required to excel in the dynamic and fast-paced fields of sales, marketing, and business development. This diploma program covers key areas such as market research, advertising, branding, customer relationship management (CRM), digital marketing, and sales strategy development, providing graduates with a comprehensive understanding of how to create and execute effective marketing and sales strategies for business growth.

Career Options After Completion of the Diploma in Sales and Marketing Management Program:

1. Sales Manager

• Responsibilities: Sales managers lead and motivate sales teams to achieve sales targets and business objectives. They develop sales strategies, track performance, manage client relationships, and ensure the team is trained and equipped to perform at their best.
• Key Skills: Leadership, target setting, negotiation, communication, team management, and customer relationship management.
• Industries: Consumer goods, technology, pharmaceuticals, retail, finance, and e-commerce.

2. Marketing Manager

• Responsibilities: Marketing managers oversee the planning, development, and execution of marketing strategies. They are responsible for market research, brand development, advertising, content creation, social media strategy, and promotions.
• Key Skills: Strategic thinking, digital marketing, brand management, creativity, data analysis, and communication.
• Industries: Retail, FMCG, e-commerce, entertainment, education, and media.

3. Business Development Manager

• Responsibilities: Business development managers focus on identifying new business opportunities, building relationships with potential clients, and expanding the company’s market presence. They work closely with the sales and marketing teams to align strategies and grow revenue.
• Key Skills: Sales expertise, relationship building, market analysis, negotiation, and networking.
• Industries: Technology, consulting, finance, e-commerce, real estate, and healthcare.

4. Digital Marketing Specialist

• Responsibilities: Digital marketing specialists are responsible for planning and executing online marketing campaigns, including SEO, social media, email marketing, PPC (pay-per-click), and content marketing. They analyze web traffic, track the effectiveness of campaigns, and optimize strategies for better results.
• Key Skills: SEO/SEM, social media marketing, content creation, Google Analytics, data analysis, and PPC management.
• Industries: E-commerce, tech startups, digital agencies, education, and publishing.

5. Brand Manager

• Responsibilities: Brand managers are responsible for managing and enhancing a brand’s image, ensuring consistency across all marketing channels. They oversee branding strategies, product development, advertising campaigns, and public relations efforts to increase brand awareness and loyalty.
• Key Skills: Brand strategy, market research, creative thinking, project management, and communication.
• Industries: FMCG, retail, fashion, technology, and luxury goods.

6. Product Manager

• Responsibilities: Product managers oversee the development and marketing of products. They work closely with sales, marketing, and production teams to ensure a product meets customer needs, remains competitive in the market, and aligns with the company’s objectives.
• Key Skills: Market research, product lifecycle management, competitive analysis, project management, and communication.
• Industries: Technology, consumer goods, pharmaceuticals, manufacturing, and e-commerce.

7. Sales Executive

• Responsibilities: Sales executives are responsible for generating new business and managing customer accounts. They engage in direct sales, cold calling, lead generation, client meetings, and closing deals.
• Key Skills: Sales techniques, customer service, negotiation, communication, and time management.
• Industries: Insurance, real estate, retail, consumer products, technology, and finance.

8. Retail Manager

• Responsibilities: Retail managers oversee the daily operations of retail stores or chains, including inventory management, sales targets, staff supervision, and customer service. They ensure the store runs efficiently and profitably.
• Key Skills: Sales management, inventory control, customer service, team leadership, and problem-solving.
• Industries: Retail, fashion, consumer electronics, groceries, and home goods.

9. Market Research Analyst

• Responsibilities: Market research analysts collect and analyze data on consumer preferences, market trends, and competitors to help companies make informed marketing decisions. They use tools and techniques to predict market trends and consumer behavior.
• Key Skills: Data analysis, survey design, statistical analysis, market forecasting, and reporting.
• Industries: Marketing agencies, FMCG, technology, consulting firms, and retail.

10. Public Relations (PR) Specialist

• Responsibilities: PR specialists are responsible for managing a company’s public image and communications with the media, stakeholders, and the public. They craft press releases, organize events, handle media inquiries, and work on corporate social responsibility (CSR) campaigns.
• Key Skills: Media relations, communication, content writing, crisis management, and social media strategy.
• Industries: PR agencies, corporate communications, entertainment, non-profits, and government.

11. E-commerce Manager

• Responsibilities: E-commerce managers are responsible for the online sales channels of a business, including website management, online product listings, SEO, online advertising, and customer support. They work to optimize online sales and customer experience.
• Key Skills: E-commerce platforms, SEO/SEM, customer service, digital marketing, and inventory management.
• Industries: E-commerce, retail, technology, and online services.

12. Sales Operations Manager

• Responsibilities: Sales operations managers ensure that sales processes and systems are efficient and effective. They analyze sales performance, create sales forecasts, manage sales tools and CRM systems, and support the sales team to achieve goals.
• Key Skills: Sales analysis, CRM tools, process optimization, project management, and data analysis.
• Industries: Technology, consulting, retail, and finance.

13. Advertising Manager

• Responsibilities: Advertising managers plan and execute advertising campaigns across multiple media channels, such as TV, radio, print, and digital. They collaborate with creative teams, media buyers, and clients to design impactful campaigns that reach the target audience.
• Key Skills: Creative thinking, media buying, advertising strategy, budget management, and communication.
• Industries: Advertising agencies, media, consumer goods, and retail.

14. Sales Trainer

• Responsibilities: Sales trainers are responsible for developing and delivering training programs to improve the skills and performance of sales teams. They teach effective sales techniques, product knowledge, and customer relationship management.
• Key Skills: Presentation skills, training program development, sales techniques, and communication.
• Industries: Retail, corporate training firms, e-commerce, and multinational companies.

15. CRM (Customer Relationship Management) Specialist

• Responsibilities: CRM specialists manage the systems and processes for maintaining positive relationships with customers. They ensure that companies provide excellent customer service, use CRM systems effectively, and enhance customer satisfaction and loyalty.
• Key Skills: CRM software (e.g., Salesforce), customer service, data analysis, relationship management, and communication.
• Industries: Retail, technology, telecommunications, e-commerce, and finance.

16. Social Media Manager

• Responsibilities: Social media managers plan and implement social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. They create content, engage with followers, and analyze performance metrics to improve the brand’s social media presence.
• Key Skills: Content creation, social media strategy, analytics, community management, and brand promotion.
• Industries: E-commerce, retail, entertainment, media, and PR.

Industries for Graduates of the Diploma in Sales and Marketing Management Program:

Graduates can work in diverse industries, including:

• Retail: Managing sales teams, marketing strategies, and promotions for consumer goods.
• E-commerce: Creating and executing digital marketing campaigns, managing online sales channels, and optimizing customer experiences.
• Consumer Goods (FMCG): Developing marketing strategies for products like food, beverages, and household items.
• Technology: Sales and marketing of software, hardware, and tech services.
• Healthcare & Pharmaceuticals: Sales and marketing of medical products, pharmaceuticals, and healthcare services.
• Education & Training: Promoting educational products, online courses, and corporate training services.
• Real Estate: Marketing and sales of residential and commercial properties.
• Travel and Hospitality: Marketing for hotels, tourism agencies, and event management firms.
• Advertising & PR: Managing client accounts, advertising campaigns, and media relations.

Salary Range:

Salaries for roles in Sales and Marketing Management vary based on experience, job role, and the industry. The approximate annual salary ranges in India are:

• Entry-Level (0-2 years): ₹2.5 LPA – ₹4.5 LPA (for roles like Sales Executive, Marketing Assistant, or Social Media Coordinator).
• Mid-Level (2-5 years): ₹4.5 LPA – ₹8 LPA (for roles like Marketing Manager, Sales Manager, or Business Development Executive).
• Senior-Level (5+ years): ₹8 LPA – ₹15 LPA (for roles like Marketing Director, Senior Sales Manager, or Brand Manager).
• Specialized Roles (e.g., Digital Marketing Manager, E-commerce Manager, CRM Specialist): ₹6 LPA – ₹20 LPA, depending on experience and industry.

Conclusion:

The Diploma in Sales and Marketing Management program opens up a wide range of career opportunities in various industries. With the skills and knowledge gained in the program, graduates can thrive in roles that require strategic thinking, customer relationship management, and innovative marketing approaches to drive business growth and success.