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Diploma in Public Relationship

Rs.7,000 Rs.3,500

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A Diploma in Public Relations (PR) is a vocational course designed to equip students with the skills and knowledge required to manage communication between organizations and their target audience, including the general public, media, government agencies, and other stakeholders.

Description

Course Name: Diploma in Public Relationship

Course Id: DPR/Q0001.

Eligibility: 10th Grade (high school) or Equivalent.

Objective: A Diploma in Public Relations (PR) is a specialized course that teaches students how to manage communication and relationships between organizations and the public. It focuses on building an understanding of how to maintain and enhance the public image of a company, individual, or government entity.

Duration: 370 Hrs (Equivalent to One Year).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

  • Duration- 120 minutes.
  • No. of Questions- 60. (Multiple Choice Questions).
  • 10 Questions from each module, each carry 10 marks.
  • Maximum Marks- 600, Passing Marks- 40%.
  • There is no negative marking in this module.
How Students will be Graded:
S.No. Marks Grade
1 91-100 O (Outstanding)
2 81-90 A+ (Excellent)
3 71-80 A (Very Good)
4 61-70 B (Good)
5 51-60 C (Average)
6 41-50 P (Pass)
7 0-40 F (Fail)

Benefits of Certification:

  • Government Authorized Assessment Agency Certification.
  • Certificate Valid for Lifetime.
  • Lifetime Verification of Certificate.
  • Free Job Assistance as per your Interest Area.
Syllabus

Introduction to Public Relation: Origin of public relations, need for public relations, functions of public relations, elements of public relations, public relations strategy, communication programme.

Public Relations Tools: Public relations as a management function, public relations and organizational effectiveness, identifying and prioritizing stakeholders and publics, ethics, leadership and counseling, and moral analyses.

Principles of Public Relations: Introduction, objectives, the principles of public relations and communication, social environment, functional role of PR, advisory and counselling role of PR, communicating with specialized publics, corporate communication.

Public Relations Campaigns: Introduction, objectives, the principles of public relations and communication, social environment, functional role of PR, advisory and counselling role of PR, communicating with specialized publics, corporate communication, the media selection for the PR campaigns, implementation of the PR programmes.

Media Relations: Introduction, objective, media relation, public relations media, media related professional bodies, the pr process, types of media, communication in PR, PR ethics, ethical decision making.

PR Tools and Techniques: Introduction, public relations concept & definition, PR tools & strategies, media relations, ethical and legal issues, principle & concept of corporate communication, corporate social responsibility.

Job Opportunities after completion of Diploma in Public Relationship course:

After successfully completing a Diploma in Public Relations (PR) program, graduates can pursue a variety of career opportunities across industries such as media, advertising, corporate communication, non-profits, government agencies, entertainment, and more. PR professionals are responsible for managing the public image of individuals, companies, or organizations, and helping maintain positive relationships between the organization and the public, including the media, stakeholders, and clients.

Here are the career options for Public Relations graduates in India, along with their salary range:

1. Public Relations Executive

  • Role: Public Relations Executives handle media relations, create press releases, maintain relationships with journalists, and manage the company’s public image. They are often the first point of contact between the organization and the media.
  • Salary Range: ₹3,00,000 – ₹6,00,000 per annum (entry-level)

2. Public Relations Officer (PRO)

  • Role: A PRO is responsible for managing an organization’s internal and external communication, ensuring that messages and information are communicated effectively to the public. They manage media requests, coordinate public events, and build strong relationships with the press.
  • Salary Range: ₹3,50,000 – ₹7,00,000 per annum (depending on experience and organization)

3. Media Relations Manager

  • Role: Media Relations Managers act as the liaison between an organization and the media. They are responsible for developing relationships with journalists, pitching stories, managing press releases, and ensuring that the organization’s message is delivered accurately in the media.
  • Salary Range: ₹5,00,000 – ₹10,00,000 per annum (depending on the company, media reach, and experience)

4. Corporate Communications Manager

  • Role: Corporate Communications Managers oversee the communication strategy for the entire organization. They manage internal and external communications, media relations, corporate social responsibility (CSR) initiatives, and crisis communication.
  • Salary Range: ₹7,00,000 – ₹15,00,000 per annum (depending on company size and experience)

5. Social Media Manager

  • Role: Social Media Managers focus on managing an organization’s presence on social media platforms. They create content, interact with audiences, and execute social media campaigns to enhance brand visibility and engagement.
  • Salary Range: ₹4,00,000 – ₹8,00,000 per annum (depending on the company and experience)

6. Brand Manager

  • Role: Brand Managers work on creating and managing the brand’s image, overseeing marketing campaigns, and ensuring that the brand’s message aligns with its public perception. They collaborate with PR, marketing, and advertising teams to establish brand positioning.
  • Salary Range: ₹5,00,000 – ₹12,00,000 per annum (depending on the organization and scope of responsibility)

7. Event Manager (Public Relations)

  • Role: Event Managers in PR are responsible for organizing corporate events, conferences, product launches, press conferences, and other public-facing events. They ensure that the events are successful, well-executed, and aligned with the organization’s PR goals.
  • Salary Range: ₹4,00,000 – ₹8,00,000 per annum (depending on experience and organization size)

8. Crisis Communication Manager

  • Role: Crisis Communication Managers help organizations respond to and manage crises by developing and implementing communication strategies that protect the company’s reputation during adverse situations such as scandals, accidents, or public relations disasters.
  • Salary Range: ₹7,00,000 – ₹15,00,000 per annum (depending on the industry, company, and experience)

9. Public Relations Manager

  • Role: PR Managers oversee a team of PR professionals, developing and executing public relations strategies. They work closely with clients or senior management to manage the public perception of the organization or brand.
  • Salary Range: ₹6,00,000 – ₹12,00,000 per annum (depending on the organization and experience)

10. Government Relations Specialist

  • Role: Government Relations Specialists manage relationships between organizations and government bodies, helping navigate the regulatory landscape. They assist in lobbying efforts, government communication, and policy advocacy.
  • Salary Range: ₹6,00,000 – ₹12,00,000 per annum (depending on the sector and experience)

11. Speechwriter

  • Role: Speechwriters work closely with top executives, political leaders, and public figures to draft speeches, presentations, and other forms of public communication. Their role is to ensure the message aligns with the brand’s image and resonates with the intended audience.
  • Salary Range: ₹5,00,000 – ₹10,00,000 per annum (depending on experience and the profile of the individual or organization)

12. Public Relations Consultant

  • Role: PR Consultants provide advice and strategic direction to organizations on how to manage their public image. They typically work for PR agencies or as independent contractors, offering expertise in media relations, crisis management, and corporate communications.
  • Salary Range: ₹6,00,000 – ₹15,00,000 per annum (depending on client base and experience)

13. Influencer Relations Manager

  • Role: Influencer Relations Managers focus on building relationships with social media influencers, bloggers, and celebrities to enhance brand visibility. They negotiate partnerships, manage influencer campaigns, and track the performance of influencer marketing strategies.
  • Salary Range: ₹4,50,000 – ₹8,00,000 per annum (depending on company and industry)

14. Reputation Management Specialist

  • Role: Reputation Management Specialists focus on maintaining and improving the public perception of a brand or individual. They monitor online presence, manage online reviews, and develop strategies to improve or protect a company’s reputation.
  • Salary Range: ₹5,00,000 – ₹10,00,000 per annum (depending on the organization and the scale of the role)

15. Media Planner

  • Role: Media Planners work with advertising and PR teams to determine the best media outlets for a company’s message. They analyze different media options, plan budgets, and ensure the effective distribution of PR materials across various media platforms.
  • Salary Range: ₹4,50,000 – ₹8,00,000 per annum (depending on experience and company)

Key Factors Influencing Salary:

  • Location: Cities like Mumbai, Delhi, Bangalore, Chennai, and Hyderabad have a high demand for PR professionals due to the presence of major corporate offices, media houses, and PR agencies, which offer higher salaries compared to smaller cities.
  • Experience: Entry-level positions typically offer lower salaries, while mid-level and senior PR professionals with several years of experience, especially in management roles, earn significantly higher salaries.
  • Industry: PR professionals working for multinational corporations, top PR firms, or government bodies tend to earn more compared to those in smaller or non-profit organizations.
  • Company Size: Larger organizations with significant media presence or reputation often offer higher salaries and more benefits than smaller firms or startups.

Conclusion:

Graduates of the Diploma in Public Relations program have a wide array of career options in industries like media, corporate communication, event management, government relations, and more. As organizations increasingly recognize the importance of managing public perceptions, the demand for skilled PR professionals continues to grow. The salary range can vary depending on the role, experience, industry, and location, but PR professionals can expect a rewarding career with growth opportunities in this dynamic field. With experience, one can transition to senior roles like PR Manager or Corporate Communication Head, which offer higher salaries and more responsibilities.

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