Description
Course Name: Diploma in Media and Event Management
Course Id: DSMMM/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective: A Diploma in Media and Event Management equips students with the skills and knowledge to successfully organize events, manage media campaigns, and understand the intricacies of public relations. It is an ideal course for those seeking a career in the media and entertainment industries or those looking to start their own event management business.
Duration: 370 Hrs (Equivalent to One Year).
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Principles of Event Management: Introduction, objectives, classification of events, event management strategy, functions of event management, steps in event management plan, preparing for event operations, budgeting in event management, success of the event, knowledge of standards and regulations, types of events.
Digital Marketing: Introduction to digital marketing, type of internet marketing methods, page rank technology, understanding the SERP, the digital revolution in media industries, digital listening and learning, importance of domain names, page speed optimization tool, internal link strategy, keyword research methodology, basics of Google analytics, social bookmarking/using slide share, face book marketing.
Event Management Process: Introduction to events, nature and scope of events management, event planning and organizing, meetings, incentives, conventions and exhibitions (MICE), characteristics of conference and convention, virtual meetings and technology in MICE industry, event marketing.
Media and culture: Introduction, media technologies, public service broadcasting, the development of advertising, media, culture & identity, media and public sphere, social construction of reality by media, media and popular culture.
Media law and regulations: Introduction, media industry, history of media laws in India, media laws of India, law applicable for information, laws applicable for broadcasting, law applicable to media, authorities regulating the media industry.
Media technology: Origins of the newspaper, media and literacy, public relations and media, satellite and cable television, technological evolution in media, internet, public service broadcasting, Olympics and television.
Job Opportunities after completion of Diploma in Media and Event Management course:
After completing a Diploma in Media and Event Management, graduates can explore numerous career paths in both media and event management industries. This program equips students with the skills required to manage and organize events, as well as to understand the media landscape, making them versatile professionals.
Career Options After Diploma in Media and Event Management
1. Event Manager
- Role: Plan, organize, and oversee events like weddings, corporate functions, exhibitions, or festivals.
- Salary Range: ₹3,00,000 – ₹8,00,000 per annum
2. Media Planner
- Role: Design strategies for media campaigns and place ads across various platforms (TV, digital, print).
- Salary Range: ₹4,00,000 – ₹7,00,000 per annum
3. Public Relations (PR) Executive
- Role: Manage the public image of clients, organizations, or individuals, and develop PR campaigns.
- Salary Range: ₹3,00,000 – ₹6,00,000 per annum
4. Brand Manager
- Role: Oversee the development and marketing of a brand, working closely with marketing and media teams.
- Salary Range: ₹5,00,000 – ₹10,00,000 per annum
5. Wedding Planner
- Role: Specialize in organizing weddings by handling logistics, vendor relationships, and designing personalized experiences.
- Salary Range: ₹3,00,000 – ₹6,00,000 per annum
6. Event Coordinator
- Role: Assist in the day-to-day execution of events, ensuring everything runs smoothly.
- Salary Range: ₹2,50,000 – ₹5,00,000 per annum
7. Social Media Manager
- Role: Manage social media platforms for clients, organizations, or brands, creating content and driving engagement.
- Salary Range: ₹4,00,000 – ₹7,00,000 per annum
8. Media Coordinator
- Role: Handle communication and coordination between media teams, advertisers, and clients.
- Salary Range: ₹3,00,000 – ₹6,00,000 per annum
9. Event Production Manager
- Role: Oversee the technical aspects of events, including sound, lighting, and staging.
- Salary Range: ₹4,00,000 – ₹8,00,000 per annum
10. Marketing Communications Executive
- Role: Develop communication strategies for promoting events, media campaigns, or brand awareness.
- Salary Range: ₹3,50,000 – ₹6,50,000 per annum
Industries for Employment
- Event Management Firms
- Public Relations Agencies
- Media Houses
- Corporate Sector (for corporate events, conferences, etc.)
- Wedding Planning Agencies
- Film, TV, and Entertainment Industry
- Marketing & Advertising Agencies
- Non-Profit and Social Sector (for fundraising and awareness events)
Salary Range in India
- Entry-level: ₹2,50,000 – ₹4,50,000 per annum
- Mid-level: ₹4,50,000 – ₹7,00,000 per annum
- Senior-level: ₹7,00,000 – ₹12,00,000+ per annum
Conclusion
The Diploma in Media and Event Management opens up numerous opportunities in the vibrant media and event industry. Graduates can explore roles in organizing high-profile events, managing brand communications, and creating media strategies. With the growth of the event management sector and the increasing demand for professional media services, the career outlook is promising. Experience and networking play a crucial role in advancing to higher salary levels in this field.
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