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Certificate in Content Writing

Diploma in Marketing Content Writer

Rs.6,000 Rs.3,000

Enroll your course today to avail 50% discount offer, Diploma is valid for all type of Employment.

A Diploma in Marketing Content Writing is ideal for individuals who are passionate about writing and interested in building a career in digital marketing. By the end of the course, students will have the skills to write content that not only engages readers but also supports business marketing goals.

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Description

Course Name: Diploma in Marketing Content Writer

Course Id: DMCW/Q0001.

Eligibility: 10+2 Grade (higher secondary) or Equivalent.

Objective: A Diploma in Marketing Content Writing is a specialized course designed to equip individuals with the skills needed to create compelling and effective content for marketing purposes. This course focuses on the art of writing content that not only attracts attention but also drives conversions and engagement for businesses. It combines aspects of marketing, copywriting, digital content creation, and SEO (Search Engine Optimization) to produce content that resonates with target audiences and supports business objectives.

Duration: 370 Hrs (Equivalent to One Year).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

  • Duration- 120 minutes.
  • No. of Questions- 60. (Multiple Choice Questions).
  • 10 Questions from each module, each carry 10 marks.
  • Maximum Marks- 600, Passing Marks- 40%.
  • There is no negative marking in this module.
How Students will be Graded:
S.No. Marks Grade
1 91-100 O (Outstanding)
2 81-90 A+ (Excellent)
3 71-80 A (Very Good)
4 61-70 B (Good)
5 51-60 C (Average)
6 41-50 P (Pass)
7 0-40 F (Fail)

Benefits of Certification:

  • Government Authorized Assessment Agency Certification.
  • Certificate Valid for Lifetime.
  • Lifetime Verification of Certificate.
  • Free Job Assistance as per your Interest Area.

Syllabus

Introduction to Marketing: Introduction, objectives, importance of marketing, concepts of marketing, marketing information system, factors influencing consumer behaviour, importance of market segmentation, customer relationship management, role of advertisement, problems in marketing of services, nature and growth of rural marketing.

Basics of Digital Marketing: Introduction, strategy and planning for internet marketing, types of internet marketing methods, search engine algorithms, page rank technology, SEO content writing, page speed optimization tool, internal link strategy, image tag optimization.

Advanced Digital Marketing and Content Distributio: The consumer and digital marketing, social media marketing strategy, facbook marketing, LinkedIn marketing, instagram marketing & YouTube marketing, business model in E- commerce, electronic payment system, e- banking.

Content Marketing Strategies: Introduction to strategic marketing, marketing plan, marketing environment analysis and MIS, dealing with competition connecting with customers, customer satisfaction, brands and branding, integrated market communications.

Basics of Marketing: Marketing management, current marketing environment in India, product positioning, promotion mix, pricing, sales forecasting, strategic marketing process, dealing with competition, servicing marketing, rural marketing.

Marketing analytics: Introduction to marketing, pricing analytics, sales forecasting, customer analytics, retailing & advertising analysis.

Job Opportunities after completion of Diploma in Marketing Content Writer course:

Graduates of a Diploma in Marketing Content Writing program are well-prepared to craft engaging and impactful content for various marketing purposes, including digital platforms, advertising, and brand communication. The rising demand for content in the digital age ensures a wide range of career opportunities. Here’s a detailed look at the career paths and salary ranges in India:

1. Content Writer

  • Role: Create engaging written content for websites, blogs, and marketing campaigns.
  • Industries: E-commerce, tech companies, media houses, and startups.
  • Salary Range: ₹2.5 to ₹5 LPA (entry-level); ₹5 to ₹8 LPA (mid-level).

2. Copywriter

  • Role: Write persuasive ad copy for marketing campaigns, social media ads, and promotional materials.
  • Industries: Advertising agencies, digital marketing firms, and brands.
  • Salary Range: ₹3 to ₹6 LPA (entry-level); ₹6 to ₹12 LPA (mid-level).

3. Social Media Content Creator

  • Role: Develop engaging content tailored for social media platforms, including posts, captions, and stories.
  • Industries: Social media agencies, retail brands, and influencers.
  • Salary Range: ₹3 to ₹6 LPA.

4. SEO Content Writer

  • Role: Craft keyword-optimized content for websites and blogs to improve search engine rankings.
  • Industries: Digital marketing agencies, tech startups, and corporate websites.
  • Salary Range: ₹3 to ₹6 LPA (entry-level); ₹6 to ₹10 LPA (with experience).

5. Content Strategist

  • Role: Plan and manage content marketing strategies to meet business goals.
  • Industries: Marketing agencies, IT companies, and corporate communications.
  • Salary Range: ₹5 to ₹10 LPA.

6. Email Marketing Specialist

  • Role: Write and design email campaigns to nurture leads and drive conversions.
  • Industries: SaaS companies, e-commerce, and B2B services.
  • Salary Range: ₹3.5 to ₹7 LPA.

7. Technical Content Writer

  • Role: Write instructional manuals, product guides, and technical blogs for a specialized audience.
  • Industries: IT, engineering, and manufacturing companies.
  • Salary Range: ₹4 to ₹8 LPA (entry-level); ₹8 to ₹15 LPA (mid-level).

8. Freelance Content Writer

  • Role: Offer writing services on a project basis for diverse clients and industries.
  • Industries: Multiple sectors; flexible work setup.
  • Earnings: ₹3 to ₹10 LPA, depending on project volume and complexity.

9. Brand Storyteller

  • Role: Craft compelling brand narratives to establish a strong brand identity.
  • Industries: Luxury brands, FMCG, and creative agencies.
  • Salary Range: ₹4 to ₹8 LPA.

10. Digital Marketing Specialist (Content Focus)

  • Role: Manage digital marketing campaigns with a strong emphasis on content creation.
  • Industries: Digital agencies, startups, and corporates.
  • Salary Range: ₹4 to ₹9 LPA.

11. Video Script Writer

  • Role: Write scripts for promotional videos, explainer videos, and YouTube content.
  • Industries: Media production, advertising agencies, and startups.
  • Salary Range: ₹3.5 to ₹6 LPA.

12. Creative Writer (Advertising/Marketing)

  • Role: Develop innovative content for ad campaigns, taglines, and brand slogans.
  • Industries: Advertising agencies and branding firms.
  • Salary Range: ₹4 to ₹8 LPA.

13. E-Learning Content Developer

  • Role: Create instructional content for online courses and educational platforms.
  • Industries: EdTech companies and training firms.
  • Salary Range: ₹3.5 to ₹7 LPA.

14. Content Editor/Proofreader

  • Role: Review and refine content for accuracy, style, and grammar.
  • Industries: Publishing houses, marketing agencies, and content platforms.
  • Salary Range: ₹3 to ₹6 LPA.

Factors Influencing Salaries:

  1. Experience: Entry-level roles have moderate pay, but experienced writers command higher salaries.
  2. Location: Salaries are generally higher in metro cities like Bengaluru, Mumbai, and Delhi.
  3. Specialization: Niche skills like technical writing or SEO can significantly boost earning potential.
  4. Freelance Work: Experienced freelancers can earn significantly more depending on their portfolio and client base.

Growth Prospects:

  • The demand for high-quality content continues to rise due to digital transformation across industries.
  • Upskilling in SEO, data analytics, or social media marketing can open advanced roles in content strategy or digital marketing.
  • Certifications in platforms like HubSpot Content Marketing or Google Digital Marketing can enhance career prospects.

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