Description
Course Name: Diploma in Email Marketing
Course Id: DEM/Q0001.
Eligibility: 10th Grade (high school) or Equivalent.
Objective: A Diploma in Email Marketing is a professional program designed to provide in-depth knowledge and skills in crafting, managing, and optimizing email marketing campaigns. This course is ideal for individuals seeking to specialize in digital marketing, particularly in leveraging email as an effective communication and promotional tool.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Introduction to Email Marketing: Fundamentals of Email Marketing, Importance and Benefits of Email Marketing, History and Evolution of Email Marketing, Understanding Email Service Providers (ESPs), Types of Emails (Transactional, Promotional, Newsletter, Drip Campaigns), CAN-SPAM Act and Email Marketing Regulations, GDPR Compliance and Data Protection, Email Marketing vs. Other Digital Marketing Channels, Role of Email Marketing in Customer Relationship Management (CRM), Common Myths and Misconceptions.
Building and Managing an Email List: Importance of Email List Building, Strategies for Growing an Email List Organically, Lead Magnets and Incentives for Email Signup, Opt-in Methods (Single Opt-in vs. Double Opt-in), Segmenting Email Lists for Targeted Campaigns, Maintaining List Hygiene and Reducing Unsubscribes, Best Practices for Managing Email Contacts, Avoiding Spam Traps and Blacklists, Understanding Bounce Rates and Deliverability Issues, Tools for Email List Management.
Email Design and Content Creation: Anatomy of a High-Converting Email, Crafting Attention-Grabbing Subject Lines, Email Copywriting Techniques for Higher Engagement, Personalization and Dynamic Content in Emails, Call-to-Action (CTA) Optimization, A/B Testing for Email Content, Designing Mobile-Friendly Emails, HTML vs. Plain Text Emails, Visual Elements and Graphics in Email Design, Using AI and Automation for Content Personalization.
Email Marketing Tools and Platforms: Overview of Popular Email Marketing Platforms (Mailchimp, HubSpot, Constant Contact, Sendinblue), Setting Up an Email Campaign in Mailchimp, Integration of Email Marketing Tools with CRM, Email Automation and Drip Campaigns, Understanding Email Analytics and Reporting, Email API and Third-Party Integrations, Using AI in Email Campaigns, Managing Multiple Email Campaigns Effectively, Case Studies on Successful Email Marketing Campaigns, Choosing the Right Email Marketing Software.
Email Deliverability and Spam Compliance: Understanding Email Deliverability and Factors Affecting It, Email Authentication (SPF, DKIM, DMARC), Avoiding Spam Filters and Blacklists, Importance of Email Reputation and Sender Score, How to Warm Up a New Email Domain, IP Reputation and Dedicated vs. Shared IPs, Strategies to Reduce Bounce Rate, Understanding and Handling Email Complaints, Email List Scrubbing and Validation, Compliance with Anti-Spam Laws (CAN-SPAM, GDPR, CASL).
Email Automation and Drip Campaigns: Introduction to Email Automation, Setting Up Autoresponders and Drip Campaigns, Behavioral Email Targeting and Triggers, Welcome Email Series and Onboarding Sequences, Abandoned Cart Emails and Recovery Campaigns, Re-Engagement and Win-Back Campaigns, Upselling and Cross-Selling through Email, Birthday and Anniversary Email Campaigns, AI-Powered Email Personalization, Case Studies on Successful Automation Campaigns.
Job Opportunities after completion of Diploma in Email Marketing course:
After successfully completing a Diploma in Email Marketing, graduates acquire specialized skills in crafting email campaigns, managing email lists, improving email deliverability, analyzing performance metrics, and designing strategies to engage audiences. Email marketing is a critical component of digital marketing, and professionals in this field are in demand across various industries.
Career Options for Graduates
1. Email Marketing Specialist
- Role: Plan, execute, and monitor email campaigns to achieve marketing goals.
- Key Responsibilities:
- Create and manage targeted email lists.
- Design email templates and content.
- Analyze campaign performance metrics like open rate and click-through rate (CTR).
- Salary:
- Entry-level: ₹3,00,000 – ₹5,00,000 per year
- Mid-level: ₹5,00,000 – ₹8,00,000 per year
- Experienced: ₹8,00,000 – ₹12,00,000 per year
2. Digital Marketing Executive
- Role: Handle digital marketing efforts with a focus on email marketing campaigns.
- Key Responsibilities:
- Collaborate on email campaigns to drive traffic and conversions.
- Integrate email marketing with other digital strategies.
- Track ROI from email marketing efforts.
- Salary:
- Entry-level: ₹3,00,000 – ₹5,00,000 per year
- Mid-level: ₹5,00,000 – ₹8,00,000 per year
- Experienced: ₹8,00,000 – ₹10,00,000 per year
3. Customer Retention Specialist
- Role: Develop and implement strategies to retain customers through email communication.
- Key Responsibilities:
- Design loyalty programs and personalized email campaigns.
- Monitor churn rates and create strategies to improve retention.
- Utilize data analytics for segmentation and targeted messaging.
- Salary:
- Entry-level: ₹3,50,000 – ₹5,50,000 per year
- Mid-level: ₹5,50,000 – ₹9,00,000 per year
- Experienced: ₹9,00,000 – ₹12,00,000 per year
4. Content Marketer (Email Focus)
- Role: Develop engaging content for email campaigns.
- Key Responsibilities:
- Write email copy that aligns with brand voice and goals.
- Design subject lines and CTAs to optimize engagement.
- Work closely with design teams to create visually appealing emails.
- Salary:
- Entry-level: ₹3,00,000 – ₹5,00,000 per year
- Mid-level: ₹5,00,000 – ₹7,00,000 per year
- Experienced: ₹7,00,000 – ₹10,00,000 per year
5. Marketing Automation Specialist
- Role: Automate email campaigns using tools like HubSpot, Mailchimp, or Marketo.
- Key Responsibilities:
- Set up workflows and email sequences.
- Personalize emails using data insights.
- Track and optimize automated campaign performance.
- Salary:
- Entry-level: ₹4,00,000 – ₹6,00,000 per year
- Mid-level: ₹6,00,000 – ₹9,00,000 per year
- Experienced: ₹9,00,000 – ₹15,00,000 per year
6. E-commerce Email Marketing Specialist
- Role: Drive sales through email campaigns in the e-commerce sector.
- Key Responsibilities:
- Manage abandoned cart email strategies.
- Promote seasonal sales and new product launches.
- Measure revenue generated from email campaigns.
- Salary:
- Entry-level: ₹3,50,000 – ₹5,50,000 per year
- Mid-level: ₹5,50,000 – ₹8,50,000 per year
- Experienced: ₹8,50,000 – ₹12,00,000 per year
7. Freelance Email Marketing Consultant
- Role: Provide businesses with email marketing expertise on a project basis.
- Key Responsibilities:
- Create customized email marketing strategies.
- Manage multiple clients across industries.
- Offer performance audits and recommendations.
- Potential Earnings: ₹5,00,000 – ₹15,00,000 per year (depending on client base and projects).
8. Campaign Manager
- Role: Oversee large-scale email marketing campaigns for brands.
- Key Responsibilities:
- Plan and execute campaigns from ideation to delivery.
- Manage budgets and ensure campaign efficiency.
- Monitor audience engagement and optimize strategies.
- Salary:
- Entry-level: ₹4,00,000 – ₹6,00,000 per year
- Mid-level: ₹6,00,000 – ₹10,00,000 per year
- Experienced: ₹10,00,000 – ₹15,00,000 per year
Entrepreneurial Opportunities
- Start an Email Marketing Agency:
- Offer services like campaign creation, automation, and analytics to businesses.
- Potential Earnings: ₹10,00,000 – ₹25,00,000 per year, depending on the client base.
- Launch an Email Marketing Blog or YouTube Channel:
- Educate others about email marketing techniques and tools.
- Monetize through ads, sponsorships, or affiliate marketing.
- Potential Earnings: ₹3,00,000 – ₹10,00,000 per year (based on viewership).
- Develop Email Marketing Tools:
- Build niche software or tools for email marketing automation or analytics.
- Potential Earnings: ₹10,00,000+ per year.
Top Industries Hiring Email Marketing Experts
- E-commerce
- Digital Marketing Agencies
- Media & Entertainment
- Education (Online Learning Platforms)
- Hospitality & Travel
- SaaS Companies
- Retail
Salary Range Overview
| Experience Level | Salary Range (Per Year) |
|---|---|
| Entry-level | ₹3,00,000 – ₹5,50,000 |
| Mid-level | ₹5,50,000 – ₹8,50,000 |
| Experienced | ₹8,50,000 – ₹15,00,000 |
Conclusion
A Diploma in Email Marketing opens doors to various roles in digital marketing, with competitive salaries and growth potential. Graduates can thrive in industries like e-commerce, technology, and consulting, and entrepreneurial paths also promise substantial rewards. The demand for skilled email marketers continues to rise as companies prioritize personalized communication and customer engagement.
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