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Email Marketing Online Course

Diploma in Email Marketing

Rs.6,000 Rs.3,000

Enroll your course today to avail 50% discount offer, Diploma is valid for all type of Employment.

The Diploma in Email Marketing is a specialized professional course designed to teach individuals the strategies, tools, and techniques necessary to create, manage, and optimize email marketing campaigns. This program is ideal for aspiring digital marketers, business owners, and professionals seeking to leverage email as a cost-effective marketing channel.

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Description

Course Name: Diploma in Email Marketing

Course Id: DEM/Q0001.

Eligibility: 10th Grade (high school) or Equivalent.

Objective: A Diploma in Email Marketing is a professional program designed to provide in-depth knowledge and skills in crafting, managing, and optimizing email marketing campaigns. This course is ideal for individuals seeking to specialize in digital marketing, particularly in leveraging email as an effective communication and promotional tool.

Duration: 370 Hrs (Equivalent to One Year).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

  • Duration- 120 minutes.
  • No. of Questions- 60. (Multiple Choice Questions).
  • 10 Questions from each module, each carry 10 marks.
  • Maximum Marks- 600, Passing Marks- 40%.
  • There is no negative marking in this module.
How Students will be Graded:
S.No. Marks Grade
1 91-100 O (Outstanding)
2 81-90 A+ (Excellent)
3 71-80 A (Very Good)
4 61-70 B (Good)
5 51-60 C (Average)
6 41-50 P (Pass)
7 0-40 F (Fail)

Benefits of Certification:

  • Government Authorized Assessment Agency Certification.
  • Certificate Valid for Lifetime.
  • Lifetime Verification of Certificate.
  • Free Job Assistance as per your Interest Area.

Syllabus

Introduction to Email Marketing: Creating an email marketing campaign, email marketing strategies, email marketing categories, email marketing service providers, the role of email within a digital marketing strategy, email marketing strategy, integrating email, types of marketing emails.

Email Marketing Strategy: Introduction, email marketing, types of email marketing, solution for email marketing, email marketing strategy, email marketing strategy, proposals in improving email marketing strategy.

Analytics and Reporting: Campaign success, contacts and profiles, product categories, marketing planning and performance, marketing data analysis, leads and accounts, marketing executive dashboard, campaign analytics, marketing planning and performance, marketing data analysis, offer management.

Building and Growing an Email List: Introduction, email list building, email list growth, using social media for email list growth, Instagram-specific list growth strategies, email list management, importance of proper list management.

Advanced Email Marketing Techniques: Integrating email data with other data systems, integrate your data systems, improving deliverability, growing & retaining subscribers, earn your email subscribers, using email for funnel optimization, advantages, disadvantages.

Analyzing Email Marketing Metrics: Introduction, internet marketing, email marketing, the emergence of email marketing, the evolution of email marketing, email tracking, growth hacking, tools of growth hacking, AdWords.

Job Opportunities after completion of Diploma in Email Marketing course:

After successfully completing a Diploma in Email Marketing, graduates acquire specialized skills in crafting email campaigns, managing email lists, improving email deliverability, analyzing performance metrics, and designing strategies to engage audiences. Email marketing is a critical component of digital marketing, and professionals in this field are in demand across various industries.

Career Options for Graduates

1. Email Marketing Specialist

  • Role: Plan, execute, and monitor email campaigns to achieve marketing goals.
  • Key Responsibilities:
    • Create and manage targeted email lists.
    • Design email templates and content.
    • Analyze campaign performance metrics like open rate and click-through rate (CTR).
  • Salary:
    • Entry-level: ₹3,00,000 – ₹5,00,000 per year
    • Mid-level: ₹5,00,000 – ₹8,00,000 per year
    • Experienced: ₹8,00,000 – ₹12,00,000 per year

2. Digital Marketing Executive

  • Role: Handle digital marketing efforts with a focus on email marketing campaigns.
  • Key Responsibilities:
    • Collaborate on email campaigns to drive traffic and conversions.
    • Integrate email marketing with other digital strategies.
    • Track ROI from email marketing efforts.
  • Salary:
    • Entry-level: ₹3,00,000 – ₹5,00,000 per year
    • Mid-level: ₹5,00,000 – ₹8,00,000 per year
    • Experienced: ₹8,00,000 – ₹10,00,000 per year

3. Customer Retention Specialist

  • Role: Develop and implement strategies to retain customers through email communication.
  • Key Responsibilities:
    • Design loyalty programs and personalized email campaigns.
    • Monitor churn rates and create strategies to improve retention.
    • Utilize data analytics for segmentation and targeted messaging.
  • Salary:
    • Entry-level: ₹3,50,000 – ₹5,50,000 per year
    • Mid-level: ₹5,50,000 – ₹9,00,000 per year
    • Experienced: ₹9,00,000 – ₹12,00,000 per year

4. Content Marketer (Email Focus)

  • Role: Develop engaging content for email campaigns.
  • Key Responsibilities:
    • Write email copy that aligns with brand voice and goals.
    • Design subject lines and CTAs to optimize engagement.
    • Work closely with design teams to create visually appealing emails.
  • Salary:
    • Entry-level: ₹3,00,000 – ₹5,00,000 per year
    • Mid-level: ₹5,00,000 – ₹7,00,000 per year
    • Experienced: ₹7,00,000 – ₹10,00,000 per year

5. Marketing Automation Specialist

  • Role: Automate email campaigns using tools like HubSpot, Mailchimp, or Marketo.
  • Key Responsibilities:
    • Set up workflows and email sequences.
    • Personalize emails using data insights.
    • Track and optimize automated campaign performance.
  • Salary:
    • Entry-level: ₹4,00,000 – ₹6,00,000 per year
    • Mid-level: ₹6,00,000 – ₹9,00,000 per year
    • Experienced: ₹9,00,000 – ₹15,00,000 per year

6. E-commerce Email Marketing Specialist

  • Role: Drive sales through email campaigns in the e-commerce sector.
  • Key Responsibilities:
    • Manage abandoned cart email strategies.
    • Promote seasonal sales and new product launches.
    • Measure revenue generated from email campaigns.
  • Salary:
    • Entry-level: ₹3,50,000 – ₹5,50,000 per year
    • Mid-level: ₹5,50,000 – ₹8,50,000 per year
    • Experienced: ₹8,50,000 – ₹12,00,000 per year

7. Freelance Email Marketing Consultant

  • Role: Provide businesses with email marketing expertise on a project basis.
  • Key Responsibilities:
    • Create customized email marketing strategies.
    • Manage multiple clients across industries.
    • Offer performance audits and recommendations.
  • Potential Earnings: ₹5,00,000 – ₹15,00,000 per year (depending on client base and projects).

8. Campaign Manager

  • Role: Oversee large-scale email marketing campaigns for brands.
  • Key Responsibilities:
    • Plan and execute campaigns from ideation to delivery.
    • Manage budgets and ensure campaign efficiency.
    • Monitor audience engagement and optimize strategies.
  • Salary:
    • Entry-level: ₹4,00,000 – ₹6,00,000 per year
    • Mid-level: ₹6,00,000 – ₹10,00,000 per year
    • Experienced: ₹10,00,000 – ₹15,00,000 per year

Entrepreneurial Opportunities

  1. Start an Email Marketing Agency:
    • Offer services like campaign creation, automation, and analytics to businesses.
    • Potential Earnings: ₹10,00,000 – ₹25,00,000 per year, depending on the client base.
  2. Launch an Email Marketing Blog or YouTube Channel:
    • Educate others about email marketing techniques and tools.
    • Monetize through ads, sponsorships, or affiliate marketing.
    • Potential Earnings: ₹3,00,000 – ₹10,00,000 per year (based on viewership).
  3. Develop Email Marketing Tools:
    • Build niche software or tools for email marketing automation or analytics.
    • Potential Earnings: ₹10,00,000+ per year.

Top Industries Hiring Email Marketing Experts

  • E-commerce
  • Digital Marketing Agencies
  • Media & Entertainment
  • Education (Online Learning Platforms)
  • Hospitality & Travel
  • SaaS Companies
  • Retail

Salary Range Overview

Experience Level Salary Range (Per Year)
Entry-level ₹3,00,000 – ₹5,50,000
Mid-level ₹5,50,000 – ₹8,50,000
Experienced ₹8,50,000 – ₹15,00,000

Conclusion

A Diploma in Email Marketing opens doors to various roles in digital marketing, with competitive salaries and growth potential. Graduates can thrive in industries like e-commerce, technology, and consulting, and entrepreneurial paths also promise substantial rewards. The demand for skilled email marketers continues to rise as companies prioritize personalized communication and customer engagement.

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