Description
Course Name: Diploma in Digital Marketing Manager
Course Id: DDMM/Q0001.
Eligibility: 10th Grade (high school) or Equivalent.
Objective: A Diploma in Digital Marketing Manager course is designed to provide students with in-depth knowledge and skills necessary to manage digital marketing strategies and campaigns. It is intended for those looking to pursue a career in digital marketing or advance their skills in managing online marketing activities effectively.
Duration: 370 Hrs (Equivalent to One Year).
Total Credits: 18.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Emerging Trends in Digital Marketing: Introduction, review of literature, research methodology, data representation and analysis, result & discussions.
Social Media Marketing: Social media marketing: evolution and change, social media marketing, corporate social responsibility, and social change in India, the future of social CRM, influence of social media marketing on health care and automobile sectors in India, how social media will impact marketing media.
Develop a Digital Marketing Strategy: Developing a content marketing strategy, crafting a digital advertising plan, understanding social media marketing, designing your search marketing strategy, applying website analytics to your digital marketing.
E-commerce management: Digital marketing in India, the consumer and digital marketing, social media marketing strategy, face book marketing, LinkedIn marketing, instagram marketing & YouTube marketing.
Analytics and Performance Measurement: Performance measurement & evaluation, divisional organizational structure, performance measures- benefits, value for money (VFM), performance measurement process, types of benchmarking.
Planning and creating website: Internet, the World Wide Web (www), internet applications, web pages, types of web pages, websites, electronic mail, hyper text markup language, (HTML), head and body section, tables and forms.
Job Opportunities after completion of Diploma in Digital Marketing Manager course:
After successfully completing a Diploma in Digital Marketing Manager program, graduates are equipped with the skills and knowledge needed to manage online marketing strategies, campaigns, and tools. Digital marketing has become one of the most crucial aspects of business growth across industries. Below are the career options available for Digital Marketing Managers in India, along with their expected salary ranges:
1. Digital Marketing Manager
- Role: Digital Marketing Managers oversee the creation and execution of online marketing campaigns. They manage SEO, SEM, content marketing, social media marketing, email marketing, and digital ads. They often lead teams and collaborate with other departments to improve online presence, drive traffic, and generate leads.
- Salary Range: ₹6,00,000 – ₹15,00,000 per annum (entry-level to senior positions depending on experience and company size)
2. SEO Manager (Search Engine Optimization)
- Role: SEO Managers focus on optimizing websites to rank higher in search engine results. They use keyword research, content strategy, and technical SEO practices to improve organic search visibility. They also analyze web traffic and adjust strategies to ensure continuous growth.
- Salary Range: ₹5,00,000 – ₹10,00,000 per annum (depending on experience and the scale of the organization)
3. PPC/SEM Manager (Pay-Per-Click / Search Engine Marketing)
- Role: PPC/SEM Managers are responsible for managing paid advertising campaigns on platforms like Google Ads, Bing Ads, and social media. They strategize, execute, and optimize paid campaigns to drive traffic and sales while adhering to budgets and maximizing ROI.
- Salary Range: ₹5,00,000 – ₹12,00,000 per annum (depending on expertise in campaign management, analytics, and ad platform knowledge)
4. Content Marketing Manager
- Role: Content Marketing Managers create and oversee content strategies, producing engaging blogs, articles, videos, and social media posts that align with a brand’s goals. They work closely with SEO and social media teams to drive traffic and build an audience.
- Salary Range: ₹5,00,000 – ₹10,00,000 per annum (depending on the level of expertise and the scale of the company)
5. Social Media Manager
- Role: Social Media Managers create and execute strategies for managing a company’s presence on platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok. They handle posting schedules, engage with followers, analyze data, and build campaigns to grow a brand’s online community.
- Salary Range: ₹4,00,000 – ₹9,00,000 per annum (depending on experience and social media presence)
6. Email Marketing Manager
- Role: Email Marketing Managers design and execute email campaigns to nurture leads, retain customers, and promote products or services. They segment email lists, create personalized content, and analyze the effectiveness of each campaign to improve engagement and conversion rates.
- Salary Range: ₹4,00,000 – ₹8,00,000 per annum (depending on experience and campaign scale)
7. Influencer Marketing Manager
- Role: Influencer Marketing Managers oversee partnerships with influencers to promote products and services. They identify suitable influencers, manage collaborations, and track the success of campaigns. This role is becoming increasingly popular with the growth of social media marketing.
- Salary Range: ₹6,00,000 – ₹12,00,000 per annum (depending on the brand, influencer collaborations, and experience)
8. Digital Marketing Analyst
- Role: Digital Marketing Analysts focus on analyzing data from various digital marketing channels to measure campaign success. They use tools like Google Analytics, social media insights, and other analytics platforms to generate reports, identify trends, and make data-driven decisions.
- Salary Range: ₹4,00,000 – ₹8,00,000 per annum (depending on experience and level of responsibility)
9. E-commerce Marketing Manager
- Role: E-commerce Marketing Managers work specifically with online stores, focusing on increasing sales and improving the online shopping experience. They optimize product listings, create promotional offers, and leverage digital channels to drive traffic to e-commerce platforms.
- Salary Range: ₹6,00,000 – ₹12,00,000 per annum (depending on the e-commerce platform and expertise in managing online stores)
10. Affiliate Marketing Manager
- Role: Affiliate Marketing Managers create and manage affiliate marketing programs, working with partners to drive traffic and sales. They negotiate with affiliates, track performance, and optimize the affiliate program to increase revenue.
- Salary Range: ₹5,00,000 – ₹10,00,000 per annum (depending on the affiliate network and campaign success)
11. Brand Manager (Digital)
- Role: Digital Brand Managers focus on developing and maintaining a brand’s online identity. They manage brand positioning, marketing strategies, and ensure the digital presence aligns with overall brand goals. This includes overseeing content, visuals, and campaigns across digital platforms.
- Salary Range: ₹7,00,000 – ₹15,00,000 per annum (depending on the brand, industry, and experience)
12. Digital Marketing Consultant
- Role: Digital Marketing Consultants advise businesses on their digital marketing strategies. They create marketing plans, recommend tools and platforms, and optimize processes to ensure success. Consultants can work with small businesses or large corporations, either independently or through agencies.
- Salary Range: ₹6,00,000 – ₹15,00,000 per annum (depending on experience, client base, and reputation)
13. Digital Marketing Trainer
- Role: Digital Marketing Trainers teach digital marketing techniques and strategies to individuals or corporate teams. They provide training on tools such as Google Analytics, SEO, SEM, and social media marketing. Trainers may work with institutions, coaching centers, or through online platforms.
- Salary Range: ₹4,00,000 – ₹8,00,000 per annum (depending on experience and platform)
14. Online Reputation Manager
- Role: Online Reputation Managers are responsible for monitoring and improving the online reputation of a brand, individual, or organization. They manage social media feedback, reviews, and comments, ensuring that the brand image remains positive across digital platforms.
- Salary Range: ₹5,00,000 – ₹9,00,000 per annum (depending on the company size and level of responsibility)
15. Growth Hacker
- Role: Growth hackers focus on rapid growth by using creative, low-cost marketing strategies to acquire customers. They employ techniques that combine marketing, data analysis, and experimentation to scale businesses quickly.
- Salary Range: ₹6,00,000 – ₹12,00,000 per annum (depending on the industry and company growth)
16. Paid Media Manager
- Role: Paid Media Managers specialize in managing paid advertising campaigns across various digital platforms like Google Ads, Facebook, Instagram, LinkedIn, and others. They work to increase brand awareness, drive traffic, and generate leads through paid media channels.
- Salary Range: ₹5,00,000 – ₹10,00,000 per annum (depending on experience and campaign success)
Additional Considerations:
- Location: Larger cities like Mumbai, Bangalore, Delhi, Hyderabad, and Chennai offer higher-paying opportunities in digital marketing due to the presence of major companies, marketing agencies, and start-ups.
- Experience: As a Digital Marketing Manager gains experience, the salary potential increases. Senior roles or managerial positions with leadership responsibilities come with higher pay and more opportunities.
- Freelancing and Entrepreneurship: Many Digital Marketing Managers transition into freelancing or start their own digital marketing agencies. Freelancers can earn more, depending on the number and scale of clients they handle.
Conclusion:
Graduates of the Diploma in Digital Marketing Manager program have access to diverse career opportunities in the rapidly growing digital marketing field. With the rise of online businesses, e-commerce, and social media, digital marketing professionals are in high demand across industries. Entry-level positions in digital marketing offer a promising starting salary, which increases significantly as professionals advance in their careers or specialize in areas like SEO, PPC, content marketing, or social media. The digital marketing industry in India continues to evolve, offering ample opportunities for skilled professionals.
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