Description
Course Name: Diploma in Corporate Communications
Course Id: DCC/Q0001.
Education Qualification: 12th Class.
Duration: 370 Hrs (Equivalent to One Year).
Total Credits: 18.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Business Communication: Introduction, objective, importance and purpose of communication, listening skills, reading skills, meaning of corporate communication, techniques of good technical writing, characteristics of group discussion.
Basics of Advertising: Introduction, objectives, importance of advertising, classification of advertising, types of advertising, television advertising, press advertising, steps in media planning, role of media research, marketing through social networking sites, social aspects of advertising.
Integrated Marketing Communication & Events: Introduction, objectives, marketing communications mix, basic model of marketing communications process, evolution of marketing communication models, models of marketing communications, customer buying process, information search.
Understanding Public Relations: Definitions of public relations, orgin of public relations, need for public relations, functions of public relations, elements of public relations, public relations strategy, communication programme, profile of public relations officer.
Developing Communication Skills: Types of communication, methods of communication, communication styles, understanding communication, workplace communication relationships, seven actions for effective communication.
Corporate social responsibility: Corporate social responsibility, social license, CSR motives, laws of CSR, types of CSR, CSR and reputational capital, corporate social entrepreneur, business ethics, corporate governance.
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