Diploma in Corporate Communications

Business Communication: Introduction, objective, importance and purpose of communication, listening skills, reading skills, meaning of corporate communication, techniques of good technical writing, characteristics of group discussion.

Basics of Advertising: Introduction, objectives, importance of advertising, classification of advertising, types of advertising, television advertising, press advertising, steps in media planning, role of media research, marketing through social networking sites, social aspects of advertising.

Integrated Marketing Communication & Events: Introduction, objectives, marketing communications mix, basic model of marketing communications process, evolution of marketing communication models, models of marketing communications, customer buying process, information search.

Understanding Public Relations: Definitions of public relations, orgin of public relations, need for public relations, functions of public relations, elements of public relations, public relations strategy, communication programme, profile of public relations officer.

Developing Communication Skills: Types of communication, methods of communication, communication styles, understanding communication, workplace communication relationships, seven actions for effective communication.

Corporate social responsibility: Corporate social responsibility, social license, CSR motives, laws of CSR, types of CSR, CSR and reputational capital, corporate social entrepreneur, business ethics, corporate governance.

Job Opportunities after completion of Diploma in Corporate Communications course:

After completing a Diploma in Corporate Communications, graduates can pursue careers in public relations, media, branding, and organizational communication. The program equips students with skills in media handling, branding, crisis communication, and internal communications.

Career Options and Salary Ranges

1. Corporate Communication Executive
   • Role: Manage internal and external communications, press releases, and company branding.
   • Salary Range: ₹3,00,000–₹5,00,000 per annum.
2. Public Relations (PR) Specialist
   • Role: Build and maintain the public image of organizations or clients.
   • Salary Range: ₹3,50,000–₹6,00,000 per annum.
3. Brand Communication Manager
   • Role: Develop communication strategies to strengthen brand identity.
   • Salary Range: ₹5,00,000–₹8,00,000 per annum.
4. Media Relations Officer
   • Role: Liaison between the company and media outlets to ensure positive coverage.
   • Salary Range: ₹4,00,000–₹7,00,000 per annum.
5. Internal Communication Specialist
   • Role: Handle employee communications, newsletters, and engagement programs.
   • Salary Range: ₹3,50,000–₹6,00,000 per annum.
6. Content Writer/Editor (Corporate)
   • Role: Create and edit communication materials such as blogs, reports, and articles.
   • Salary Range: ₹2,50,000–₹5,00,000 per annum.
7. Social Media Manager
   • Role: Develop and execute social media strategies for corporate branding.
   • Salary Range: ₹3,50,000–₹7,00,000 per annum.
8. Crisis Communication Manager
   • Role: Manage communication during corporate crises to protect brand reputation.
   • Salary Range: ₹6,00,000–₹10,00,000 per annum.
9. Event Coordinator (Corporate)
   • Role: Plan and execute corporate events, conferences, and launches.
   • Salary Range: ₹3,00,000–₹6,00,000 per annum.
10. Marketing Communication Specialist
    • Role: Collaborate with marketing teams to create advertising and promotional materials.
    • Salary Range: ₹4,00,000–₹7,00,000 per annum.
11. Speechwriter
    • Role: Draft speeches for executives and leaders within the organization.
    • Salary Range: ₹4,00,000–₹7,00,000 per annum.
12. Digital Communication Strategist
    • Role: Develop online communication strategies, including email campaigns and websites.
    • Salary Range: ₹5,00,000–₹8,00,000 per annum.
13. Corporate Affairs Manager
    • Role: Oversee regulatory and governmental communication efforts.
    • Salary Range: ₹7,00,000–₹12,00,000 per annum.
14. Media Planner
    • Role: Strategize media placements for corporate advertisements.
    • Salary Range: ₹4,00,000–₹7,00,000 per annum.
15. Freelance Consultant (Corporate Communication)
    • Role: Provide communication consulting to companies and startups.
    • Earnings: Project-based (₹50,000–₹2,00,000 per project).

Industries for Employment

• Public Relations Firms
• Corporates (Internal Communication Departments)
• Media and Entertainment
• Government Organizations
• Non-Profit Organizations
• Advertising Agencies

Skills Acquired

• Strategic communication planning
• Media relations and public speaking
• Branding and image building
• Social media management
• Crisis management and conflict resolution

Conclusion

The Diploma in Corporate Communications prepares graduates for versatile roles in the communication and branding domain. Entry-level salaries range from ₹3,00,000–₹5,00,000 annually, with experienced professionals earning ₹8,00,000–₹12,00,000 or more in senior roles. The growing importance of effective communication ensures ample job opportunities.