Description
Course Name: Certificate in Product Management
Course Id: CPM/Q1001.
Education Qualification: 12th Pass.
Duration: 90 Hrs.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Introduction to Product Management: Introduction to Product Management, Product Manager’s Product Strategy Roles And Responsibilities, Product Vision Statement, Defining Your Target Market, Product Positioning Statement, Product Positioning Matrix.
Marketing Strategy and Product Management: Introduction to Strategic Marketing, Marketing Plan, Marketing Environment Analysis and Mis, Industry Attractiveness and Marketing Research, Connecting with Customers, Customer Satisfaction, Brands and Branding, Integrated Market Communications, Marketing Intermediaries
Market Analysis and Brand Strategy: Market Opportunities, Brand Strategy, business intelligence, Value from secondary Data, joint venture.
Product Pricing and Sales Strategies: Strategic Pricing, Economic Value, Price and Value Communication, Price Structure, Pricing Policy, Price Level, Price Competition, Measurement of Price Sensitivity, Financial Analysis, Specialized Strategies, Creating Strategic Pricing Capability, Ethics and the Law
Product Distribution and Support: Nature and Scope of Sales Management; Setting and Formulating Personal Selling Objectives; Recruiting and Selecting Sales Personnel, Developing and Conducting Sales Training Programmes: Designing and Administering Compensation Plans; Motivating Sales Personnel, Sales Meetings and Sales Contests; Designing Territories And Allocating Sales Efforts, Information System and Channel Management; Assessing Performance of Marketing Channels.
Product Launch: Product Launch Formula Blueprint, imagined, Big Picture Strategy, Really want to step up and banish entrepreneurs.
Job Opportunities after completion of Certificate in Product Management course:
Career Opportunities After Completion of the Certificate in Product Management Program in India
The Certificate in Product Management program equips graduates with the skills required to manage a product throughout its lifecycle, from ideation to launch and beyond. Graduates gain expertise in market research, product development, customer analysis, and cross-functional collaboration, making them highly sought after in a variety of industries. Below are the career options and salary ranges for Certificate in Product Management graduates in India:
1. Career Opportunities
a) Product Manager
- Role: A Product Manager (PM) is responsible for defining the product vision, roadmap, and strategy. They work closely with cross-functional teams such as development, marketing, sales, and customer support to ensure the product meets market demands and business goals.
- Workplaces: Tech companies, startups, e-commerce, manufacturing firms, and SaaS companies.
- Salary: ₹8–12 LPA (entry-level); ₹12–20 LPA (mid-level); ₹20–40 LPA (senior-level).
b) Associate Product Manager
- Role: As an Associate Product Manager (APM), the focus is on assisting the senior product managers in day-to-day product operations, gathering customer feedback, and tracking product performance. This role is ideal for fresh graduates who want to learn about product management.
- Workplaces: Tech firms, e-commerce, IT companies, startups, and product-based companies.
- Salary: ₹5–8 LPA (entry-level); ₹8–12 LPA (mid-level); ₹12–18 LPA (senior-level).
c) Product Owner
- Role: A Product Owner works with agile development teams to manage product backlogs, prioritize features, and ensure product development meets the business and customer needs. They serve as the bridge between stakeholders and development teams.
- Workplaces: Software companies, fintech, healthcare technology, IT firms, and large corporations.
- Salary: ₹8–12 LPA (entry-level); ₹12–18 LPA (mid-level); ₹18–30 LPA (senior-level).
d) Product Marketing Manager
- Role: The primary responsibility of a Product Marketing Manager is to drive the go-to-market strategy for new product launches. They develop marketing campaigns, positioning, and messaging to attract and retain customers.
- Workplaces: Marketing agencies, tech firms, e-commerce, consumer goods, and B2B companies.
- Salary: ₹7–10 LPA (entry-level); ₹10–18 LPA (mid-level); ₹18–25 LPA (senior-level).
e) UX/UI Product Designer
- Role: A UX/UI designer in product management focuses on creating the user interface and user experience for a product. They ensure that the product is intuitive, easy to use, and aligned with customer expectations.
- Workplaces: Design studios, tech companies, e-commerce, software development firms, and startups.
- Salary: ₹5–8 LPA (entry-level); ₹8–15 LPA (mid-level); ₹15–25 LPA (senior-level).
f) Business Analyst (Product Management)
- Role: A Business Analyst (BA) in product management gathers and analyzes business requirements, communicates with stakeholders, and works closely with the product team to implement solutions. They ensure the product aligns with business objectives.
- Workplaces: Tech firms, financial institutions, consulting companies, and IT firms.
- Salary: ₹5–8 LPA (entry-level); ₹8–12 LPA (mid-level); ₹12–20 LPA (senior-level).
g) Product Development Manager
- Role: Responsible for overseeing the entire product development process, a Product Development Manager ensures that the product is developed efficiently, on time, and within budget. They also manage product teams, vendors, and engineers.
- Workplaces: Manufacturing companies, FMCG, tech firms, pharmaceutical companies.
- Salary: ₹8–12 LPA (entry-level); ₹12–18 LPA (mid-level); ₹18–30 LPA (senior-level).
h) Product Data Analyst
- Role: A Product Data Analyst works closely with product managers to collect and analyze data related to product usage, customer behavior, and market trends. They provide insights to help shape the product roadmap.
- Workplaces: Data analytics firms, tech companies, product-based companies, and startups.
- Salary: ₹6–10 LPA (entry-level); ₹10–15 LPA (mid-level); ₹15–25 LPA (senior-level).
i) Growth Manager (Product)
- Role: A Growth Manager is responsible for scaling and expanding product usage. This includes acquiring new customers, retaining existing ones, and identifying opportunities for product improvements based on customer data.
- Workplaces: E-commerce companies, startups, SaaS companies, digital agencies.
- Salary: ₹8–12 LPA (entry-level); ₹12–18 LPA (mid-level); ₹18–35 LPA (senior-level).
j) Customer Success Manager (Product)
- Role: A Customer Success Manager works to ensure that customers are happy with the product post-purchase. They ensure customer satisfaction, handle support, and work with product teams to improve customer experience based on feedback.
- Workplaces: SaaS companies, IT services, e-commerce, subscription-based services.
- Salary: ₹6–9 LPA (entry-level); ₹9–15 LPA (mid-level); ₹15–25 LPA (senior-level).
2. Industries That Employ Product Management Graduates
- Technology & Software: Companies such as Microsoft, Google, Amazon, and startups developing software products or apps.
- E-commerce: Leading platforms like Flipkart, Amazon India, and other retail tech companies.
- Consumer Electronics: Companies manufacturing electronics products like mobile phones, wearables, and smart appliances.
- Banking & Fintech: Banks, payment platforms (e.g., Paytm, PhonePe), and fintech startups.
- Healthcare & Pharma: Companies involved in medical devices, health tech products, and pharmaceutical services.
- Consulting Firms: Global consulting firms like McKinsey & Company, BCG, and Deloitte offering product management services to clients.
- Telecom: Telecom giants like Airtel, Jio, and Vodafone employ product managers to manage their service offerings.
3. Salary Range and Career Growth
- Entry-Level Positions: ₹5–8 LPA for roles like Associate Product Manager, Product Data Analyst, and Customer Success Manager.
- Mid-Level Roles: ₹8–15 LPA for Product Managers, Product Owners, and Product Marketing Managers with a few years of experience.
- Senior-Level Roles: ₹15–40 LPA for experienced Product Managers, Senior Product Owners, Growth Managers, and heads of product teams.
4. Skills for Success in Product Management
- Customer-Centric Mindset: Understanding customer pain points and creating solutions that address those needs.
- Data-Driven Decision Making: Ability to analyze data and use it to inform product decisions.
- Project Management: Experience in handling cross-functional teams and managing timelines and deliverables.
- Market Research: Skills in gathering market intelligence and competitive analysis to shape product strategy.
- Communication Skills: Ability to clearly communicate with various stakeholders, including developers, customers, and senior management.
- Agile Methodology: Understanding of Agile frameworks like Scrum and Kanban, which are commonly used in product development.
5. Additional Certifications and Courses for Career Advancement
- Certified Scrum Product Owner (CSPO): Helpful for those working with agile teams.
- Pragmatic Marketing Certification: Focuses on market-oriented product management.
- Google Analytics Certification: Beneficial for data-driven product roles.
- Project Management Professional (PMP): Important for managing complex product timelines and teams.
- MBA in Product Management or Marketing: Can be a stepping stone for those looking to advance to senior management roles.
Conclusion
Graduates of the Certificate in Product Management program in India can expect to find ample career opportunities across a wide range of industries, including tech, e-commerce, banking, and healthcare. As companies increasingly recognize the value of effective product management, professionals in this field can expect rewarding roles, excellent salary potential, and opportunities for advancement. By gaining expertise in areas such as market research, customer analysis, and cross-functional collaboration, graduates can contribute significantly to the success and growth of their organizations.
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