Description
Course Name: Certificate in Instagram Marketing & Social Media Strategy
Course Id: MSO/Q0001.
Eligibility: 10th Grade (high school) or Equivalent.
Objective: The Certificate in Instagram Marketing & Social Media Strategy course is designed to help individuals and businesses leverage Instagram and other social media platforms to effectively promote their brand, engage audiences, and achieve marketing goals. It focuses on developing strategies for content creation, audience engagement, analytics, and paid advertising specific to social media platforms, with a particular emphasis on Instagram.
Duration: One Month.
 How to Enroll and Get Certified in Your Chosen Course:
 Step 1: Choose the course you wish to get certified in.
 Step 2: Click on the “Enroll Now” button.
 Step 3: Proceed with the enrollment process.
 Step 4: Enter your billing details and continue to course fee payment.
 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
 Step 7: Once you complete the course, take the online examination.
 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Introduction to Instagram Marketing: Introduction, Instagram for marketing, building a winning Instagram strategy, Instagram tactics, how to create great Instagram posts, creating great photography at scale.
Content Creation and Strategy: Environmental scanning, building a content strategy, what makes good online content, what makes a good image, social media images, image production, blogging.
Building and Growing an Audience: Introduction, build your brand, email marketing, social media, communities and social sharing, networking.
Paid Advertising on Instagram: Determining your marketing objectives, finding your target audience, creating and scheduling content, engaging with your audience, tracking instagram analytics, paid and sponsored Instagram content.
Digital Marketing: Introduction, definition of digital marketing, history and evolution of digital marketing, difference between traditional marketing and digital marketing, types of online presence.
Introduction to Advertising: Introduction, objectives, definitions of advertising, importance of advertising, role of advertising in society, classification of advertising, types of advertising.
Job Opportunities after completion of Certificate in Instagram Marketing & Social Media Strategy course:
The Certificate in Instagram Marketing & Social Media Strategy program prepares graduates to effectively manage and promote brands on Instagram and other social media platforms. The program typically covers Instagram advertising, content creation, community management, analytics, and building engagement strategies. Graduates can explore a wide range of career opportunities in the field of social media marketing, brand building, and content creation. Here’s a detailed breakdown of career options and salary ranges for graduates in India:
1. Social Media Manager
- Role: Social Media Managers are responsible for creating and implementing social media strategies for brands. They create content calendars, write posts, manage Instagram profiles, engage with the community, and track social media performance using analytics tools.
- Industries: E-commerce, fashion, FMCG, tech startups, digital marketing agencies, media.
- Salary Range: â‚ą3,00,000 to â‚ą8,00,000 per year (entry-level); â‚ą8,00,000 to â‚ą15,00,000 per year (experienced).
2. Instagram Marketing Specialist
- Role: Instagram Marketing Specialists focus specifically on creating effective marketing campaigns for brands on Instagram. They use Instagram’s advertising features, such as sponsored posts, stories, and influencers to drive engagement and sales.
- Industries: E-commerce, digital marketing, lifestyle brands, entertainment, food and beverages.
- Salary Range: â‚ą3,00,000 to â‚ą6,00,000 per year (entry-level); â‚ą6,00,000 to â‚ą12,00,000 per year (experienced).
3. Social Media Influencer
- Role: Social media influencers build a personal brand and leverage their follower base to promote products or services. They often collaborate with brands for sponsored posts, affiliate marketing, or product placements on Instagram.
- Industries: Fashion, beauty, fitness, travel, lifestyle, technology.
- Salary Range: â‚ą2,00,000 to â‚ą10,00,000+ per year (varies significantly depending on follower base, engagement, and brand deals).
4. Content Creator
- Role: Content creators develop engaging visual content for Instagram (photos, videos, reels, stories) to promote brands. They need to have strong skills in photography, videography, and editing. Content creation can include paid promotions or organic brand content.
- Industries: E-commerce, travel, lifestyle, education, fashion, beauty.
- Salary Range: â‚ą3,00,000 to â‚ą6,00,000 per year (entry-level); â‚ą6,00,000 to â‚ą15,00,000 per year (experienced, depending on the client and the content type).
5. Social Media Consultant
- Role: Social Media Consultants advise businesses on creating and executing social media strategies to grow their presence. They conduct audits of existing strategies, suggest improvements, and help businesses reach their target audience through platforms like Instagram.
- Industries: Digital marketing, start-ups, consulting firms, marketing agencies.
- Salary Range: â‚ą4,00,000 to â‚ą8,00,000 per year (entry-level); â‚ą8,00,000 to â‚ą20,00,000 per year (experienced).
6. Social Media Analyst
- Role: Social Media Analysts track and measure the performance of social media campaigns on Instagram. They work with data from Instagram Insights, Google Analytics, and other tools to determine what content works best and how it can be improved.
- Industries: E-commerce, digital marketing agencies, data analytics, media companies.
- Salary Range: â‚ą3,50,000 to â‚ą7,00,000 per year (entry-level); â‚ą7,00,000 to â‚ą12,00,000 per year (experienced).
7. Instagram Ads Specialist
- Role: Instagram Ads Specialists focus on running paid ad campaigns on Instagram, targeting specific demographics to increase brand awareness, traffic, or sales. They manage budgets, analyze metrics, and optimize ads for performance.
- Industries: Digital marketing agencies, e-commerce, tech firms, media companies.
- Salary Range: â‚ą4,00,000 to â‚ą7,00,000 per year (entry-level); â‚ą7,00,000 to â‚ą15,00,000 per year (experienced).
8. Brand Manager
- Role: Brand Managers oversee the overall brand image of a company or product, ensuring consistency across all platforms, including Instagram. They work closely with the marketing and social media teams to align the brand’s messaging with its Instagram content strategy.
- Industries: E-commerce, FMCG, fashion, tech, consumer goods.
- Salary Range: â‚ą6,00,000 to â‚ą12,00,000 per year (entry-level); â‚ą12,00,000 to â‚ą25,00,000 per year (experienced).
9. E-commerce Social Media Specialist
- Role: E-commerce Social Media Specialists create and manage Instagram marketing strategies for online stores, aiming to increase sales and traffic to product pages. They create promotional content, run contests, and engage with followers to drive sales.
- Industries: E-commerce platforms, online retailers, fashion brands, electronics, beauty brands.
- Salary Range: â‚ą3,00,000 to â‚ą7,00,000 per year (entry-level); â‚ą7,00,000 to â‚ą12,00,000 per year (experienced).
10. Community Manager
- Role: Community Managers build and maintain a community around a brand on social media, especially Instagram. They engage with followers, respond to comments and messages, and foster brand loyalty through regular interaction and content.
- Industries: E-commerce, tech startups, gaming, fashion, media.
- Salary Range: â‚ą3,00,000 to â‚ą6,00,000 per year (entry-level); â‚ą6,00,000 to â‚ą12,00,000 per year (experienced).
11. Social Media Content Strategist
- Role: Social Media Content Strategists develop content plans and calendars specifically for Instagram. They decide on the types of posts (images, videos, reels, stories), themes, and frequency to ensure brand goals are met effectively.
- Industries: Digital marketing agencies, media companies, e-commerce, brands with a social media presence.
- Salary Range: â‚ą4,00,000 to â‚ą7,00,000 per year (entry-level); â‚ą7,00,000 to â‚ą15,00,000 per year (experienced).
12. Influencer Marketing Manager
- Role: Influencer Marketing Managers handle influencer collaborations for brands on Instagram. They identify relevant influencers, negotiate contracts, manage campaigns, and ensure the influencers deliver the desired results.
- Industries: Fashion, beauty, lifestyle, fitness, e-commerce.
- Salary Range: â‚ą4,00,000 to â‚ą8,00,000 per year (entry-level); â‚ą8,00,000 to â‚ą20,00,000 per year (experienced).
Career Growth and Opportunities:
- Specialization: Graduates who specialize in Instagram marketing or specific aspects like Instagram ads or influencer marketing can expect higher earnings.
- Freelancing: Many graduates choose to freelance, offering Instagram marketing services to small and medium-sized businesses. Freelancers in this domain can build their own brand and clientele, which can be highly profitable.
- Growth with Experience: As businesses increasingly invest in Instagram marketing, the demand for professionals skilled in creating effective Instagram strategies is growing. Senior roles, such as social media strategist or digital marketing director, come with higher salaries and responsibilities.
- Networking: Leveraging networking platforms like LinkedIn and Instagram itself can help graduates build a portfolio and attract high-paying clients.
Factors Influencing Salaries:
- Experience: Experienced professionals with proven results can command higher salaries.
- Industry: Companies in industries like e-commerce, fashion, and tech often offer higher salaries due to the importance of Instagram in their marketing strategies.
- Clientele: Professionals managing large or high-profile client accounts tend to earn higher rates.
- Location: Professionals in major cities like Mumbai, Bengaluru, Delhi, or Hyderabad may earn more due to the concentration of businesses and marketing agencies.
Graduates of the Certificate in Instagram Marketing & Social Media Strategy program have a wide array of career options, ranging from social media management and influencer marketing to content creation and strategy. With the right skills and expertise, they can carve out lucrative careers in the rapidly growing digital marketing landscape.
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