Certificate in Marketing Strategy & Planning

Description

Course Name: Certificate in Marketing Strategy & Planning
Course Id: CMSP/Q0101.

Eligibility: 10+2 (Higher Secondary) or equivalent is required.

Objective: The Certificate in Marketing Strategy & Planning course is ideal for marketing professionals, business owners, strategists, consultants, and students of business management. It provides an in-depth understanding of how to create customer-focused, data-driven marketing strategies that align with business objectives and market conditions.

Duration: Three Months.

 How to Enroll and Get Certified in Your Chosen Course:

 Step 1: Choose the course you wish to get certified in.

 Step 2: Click on the “Enroll Now” button.

 Step 3: Proceed with the enrollment process.

 Step 4: Enter your billing details and continue to course fee payment.

 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.

 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.

 Step 7: Once you complete the course, take the online examination.

 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.

 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

Marking System:
S.No.	No. of Questions			Marks Each Question		Total Marks
1	10			5		50
2	5			4		20
3	5			3		15
4	5			2		10
5	5			1		5
	30					100
How Students will be Graded:
S.No.		Marks	Grade
1		91-100	O (Outstanding)
2		81-90	A+ (Excellent)
3		71-80	A (Very Good)
4		61-70	B (Good)
5		51-60	C (Average)
6		40-50	P (Pass)
7		0-40	F (Fail)

 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:

 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.

 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.

 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.

 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.

 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.

 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.

Syllabus:

Module 1: Introduction to Marketing Strategy: Definition and scope of marketing strategy, Strategic vs tactical marketing, Components of a marketing plan, Importance of strategic marketing in business success, Market orientation and customer-centric approach, Core concepts of marketing management, Competitive advantage and positioning, Aligning marketing with business goals, Role of strategic marketing in branding, Overview of marketing planning process.

Module 2: Market Analysis and Research: Understanding market segmentation, Targeting and positioning (STP), Customer behavior analysis, Competitor analysis and benchmarking, Environmental scanning (PESTLE analysis), SWOT analysis for marketing planning, Use of marketing research for decision-making, Identifying market trends and opportunities, Data collection tools and techniques, Using insights for strategic planning.

Module 3: Developing Marketing Objectives and Strategies: Setting SMART marketing objectives, Identifying strategic marketing priorities, Product strategy (portfolio planning, lifecycle), Pricing strategy (value-based, penetration, skimming), Place strategy (channel design and distribution), Promotion strategy (push vs pull), Customer relationship and loyalty strategies, Innovation and differentiation strategy, Brand positioning and value proposition, Strategic marketing mix (4Ps/7Ps).

Module 4: Marketing Budgeting and Resource Allocation: Understanding marketing budgets and cost centers, Forecasting marketing expenses, ROI and cost-benefit analysis, Allocating resources across channels and campaigns, Tools for budgeting and tracking expenses, Managing agency and vendor relationships, Media planning and buying, Budget optimization strategies, Evaluation of resource effectiveness, Budget presentation and approvals.

Module 5: Digital Strategy and Integrated Marketing Communications (IMC): Role of digital marketing in strategic planning, SEO, SEM and content strategy, Social media strategy and metrics, Email and mobile marketing planning, Influencer and affiliate marketing, Integrated marketing communications planning, Aligning traditional and digital channels, Messaging consistency across platforms, Automation tools in campaign planning, Digital trends shaping marketing strategy.

Module 6: Implementation, Monitoring and Evaluation: Campaign implementation planning, Creating marketing calendars and timelines, Performance tracking using KPIs, Dashboards and marketing analytics tools, Customer feedback and satisfaction analysis, Adapting strategy to market changes, Crisis management in marketing execution, Post-campaign analysis and reporting, Continuous improvement in marketing plans, Final strategy presentation and assessment.

✅ Career Opportunities After Certificate in Marketing Strategy & Planning

This certification opens doors to senior and mid-level roles in marketing departments, brand management, consulting firms, agencies, and startups.

🔹 1. Marketing Strategist / Planner

• 💼 Role: Design marketing campaigns, conduct SWOT analysis, identify growth areas

• 💰 Salary: ₹35,000 – ₹85,000/month

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🔹 2. Brand Manager / Product Manager

• 💼 Role: Create long-term strategies for brand positioning and awareness

• 💰 Salary: ₹45,000 – ₹1,00,000/month

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🔹 3. Digital Marketing Strategist

• 💼 Role: Align digital channels with overall marketing goals, manage online presence

• 💰 Salary: ₹30,000 – ₹70,000/month

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🔹 4. Marketing Consultant / Analyst

• 💼 Role: Provide marketing solutions and plans to clients or internal teams

• 💰 Salary: ₹40,000 – ₹90,000/month (freelance: ₹5,000–₹25,000/project)

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🔹 5. Startup Founder / Business Development Head

• 💼 Role: Build and scale marketing operations using strategic frameworks

• 💰 Income: ₹50,000 – ₹2,00,000/month+ (varies based on business growth)

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🧠 Key Topics Covered

• Marketing Environment Analysis (SWOT, PESTLE, BCG, Porter’s 5 Forces)

• Segmentation, Targeting & Positioning (STP Strategy)

• Customer Journey Mapping & Value Proposition Design

• Developing a Strategic Marketing Plan

• Pricing, Product, Place, Promotion Strategy (4Ps & 7Ps)

• Go-to-Market (GTM) & Product Launch Strategies

• Marketing Budgeting, Forecasting & ROI Metrics

• Omnichannel Integration – Traditional + Digital

• Case Studies: Successful Strategic Campaigns

• KPIs, Performance Review & Continuous Optimization

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🏢 Industries Hiring

• FMCG & Retail (HUL, Nestle, Reliance Retail)

• EdTech, FinTech, HealthTech Startups

• E-commerce & Digital Agencies (Flipkart, Amazon, Webchutney)

• IT & SaaS Companies (Zoho, TCS, Infosys)

• Real Estate, Pharma, and Telecom Companies

• Marketing Consultancies & Creative Agencies

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📈 Salary Overview in India