Description
Course Name: Diploma in Franchise and Operation Management
Course Id: DFOM/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective: The Diploma in Franchise and Operation Management is a specialized program that prepares students for careers in the growing franchise industry. By combining knowledge of franchising with practical operational skills, this diploma equips students to manage and expand franchise businesses successfully.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Introduction to Franchise- The Business of Franchising- Method of Distribution, Business Format Franchises – Product, Method of Expansion, How to Recognize a Franchise, Why This is Important, Statutory Definitions, Franchise Regulation, Choosing Franchising as a Method of Distribution.
Franchise Operation Process, Market Process & Location- Introduction, How Is Franchise Knowledge Organized, What are Enabling Franchise Organizations to Learn, How Are Capabilities Developed in Franchise Organizations, What Are the Roles of Information Technology, What Are the Implications for Global e-Commerce, Conclusion, References.
Franchisor Information System & Legal Aspects- Legal Aspects in Franchising, Applicability of Laws to Franchising, Franchise laws across the globe, Need for a franchise low in India, Legalities in franchise agreement.
Understanding operations management & Planning- Franchising in India- Introduction, Understanding the Concept of Franchising, Legal Issues in franchising- and Indian Perspective, Negotiation a Franchise Agreement, Conclusion, Enforceability and Validity of the Franchising Agreement, Scope and Subject Matter of the Franchise, Tortuous Liability.
Inventory management & Production planning- Meaning and Definition of Production Planning, Characteristics of Production Planning, Level of Production Planning, Factors Determining Production Planning Procedures Importance of Production Planning, Production Planning Techniques, Inventory Control, Scope of Inventory Control, Functions of inventory Control.
Quality methodologies- Introduction to Quality Management, The goal of Quality Management, the Earliest definition of Quality, the Eight QM key Principles, key elements in quality management, Management, Measurement, analysis and improvement, Control of Documents.
Job Opportunities after completion of Diploma in Franchise and Operation Management course:
After the successful completion of the Diploma in Franchise and Operation Management program, graduates are prepared to work in the rapidly growing franchise industry. This diploma program equips students with the skills to manage franchise operations, oversee business expansion, and understand the dynamics of franchising models. Graduates can pursue various managerial roles, particularly in the areas of franchise development, operations management, marketing, and business growth within the franchise ecosystem.
Career Options for Graduates of the Diploma in Franchise and Operation Management:
1. Franchise Manager
- Role: Franchise Managers are responsible for overseeing the operations and performance of franchise units. They ensure that franchisees follow company policies and guidelines, maintain quality standards, and achieve sales targets. Franchise managers also handle the recruitment of new franchisees and manage relationships with existing ones.
- Salary Range:
- Entry-Level: ₹4,00,000 – ₹6,00,000 per annum
- Mid-Level: ₹6,00,000 – ₹10,00,000 per annum
- Senior-Level: ₹10,00,000 – ₹15,00,000+ per annum
2. Franchise Development Manager
- Role: This role involves identifying potential franchisees, developing franchise agreements, and supporting the expansion of the brand into new markets. Franchise development managers focus on growing the franchise network and ensuring successful partnerships.
- Salary Range:
- Entry-Level: ₹5,00,000 – ₹7,00,000 per annum
- Mid-Level: ₹7,00,000 – ₹12,00,000 per annum
- Senior-Level: ₹12,00,000 – ₹20,00,000+ per annum
3. Operations Manager (Franchise)
- Role: Operations Managers in the franchise sector focus on streamlining and overseeing the operational efficiency of franchise units. They ensure that the franchises comply with company procedures, maintain product/service consistency, and operate efficiently to maximize profits.
- Salary Range:
- Entry-Level: ₹5,00,000 – ₹7,00,000 per annum
- Mid-Level: ₹7,00,000 – ₹12,00,000 per annum
- Senior-Level: ₹12,00,000 – ₹18,00,000+ per annum
4. Franchise Consultant
- Role: Franchise consultants help businesses with franchise development, including designing franchise models, market research, and legal documentation. They also assist prospective franchisees in selecting profitable franchises and provide operational guidance.
- Salary Range:
- Entry-Level: ₹4,00,000 – ₹6,00,000 per annum
- Mid-Level: ₹6,00,000 – ₹10,00,000 per annum
- Senior-Level: ₹10,00,000 – ₹15,00,000+ per annum
5. Franchise Marketing Manager
- Role: Marketing Managers for franchise businesses are responsible for creating and executing marketing strategies to attract new franchisees and increase sales for existing franchises. They handle advertising, promotions, brand building, and digital marketing campaigns for franchises.
- Salary Range:
- Entry-Level: ₹4,50,000 – ₹6,50,000 per annum
- Mid-Level: ₹6,50,000 – ₹10,00,000 per annum
- Senior-Level: ₹10,00,000 – ₹15,00,000+ per annum
6. Franchise Operations Executive
- Role: Franchise Operations Executives assist in the day-to-day management of franchise operations, ensuring that franchisees adhere to the operational procedures, training requirements, and quality standards set by the parent company. They provide support to franchisees and conduct performance evaluations.
- Salary Range:
- Entry-Level: ₹3,00,000 – ₹5,00,000 per annum
- Mid-Level: ₹5,00,000 – ₹8,00,000 per annum
- Senior-Level: ₹8,00,000 – ₹12,00,000+ per annum
7. Business Development Manager (Franchise)
- Role: The role focuses on identifying and developing new business opportunities within the franchise model. The Business Development Manager works on expanding the franchise network, generating leads, and nurturing relationships with potential franchisees.
- Salary Range:
- Entry-Level: ₹4,50,000 – ₹6,50,000 per annum
- Mid-Level: ₹6,50,000 – ₹10,00,000 per annum
- Senior-Level: ₹10,00,000 – ₹15,00,000+ per annum
8. Franchise Trainer
- Role: Franchise trainers are responsible for educating new franchisees and their teams on the company’s products, services, operations, customer service standards, and best practices. They create training programs and ensure that franchisees and their employees are equipped to run the business successfully.
- Salary Range:
- Entry-Level: ₹3,50,000 – ₹5,00,000 per annum
- Mid-Level: ₹5,00,000 – ₹8,00,000 per annum
- Senior-Level: ₹8,00,000 – ₹12,00,000+ per annum
9. Franchise Legal Advisor
- Role: Franchise legal advisors are responsible for handling the legal aspects of franchise agreements, ensuring compliance with industry regulations, and resolving disputes. They also offer legal advice on franchise contracts and assist in franchise-related negotiations.
- Salary Range:
- Entry-Level: ₹5,00,000 – ₹7,00,000 per annum
- Mid-Level: ₹7,00,000 – ₹12,00,000 per annum
- Senior-Level: ₹12,00,000 – ₹18,00,000+ per annum
Skills Developed During the Program:
- Franchise Management: Understanding franchise operations, compliance, and managing franchise relationships.
- Operations Efficiency: Streamlining business processes and ensuring consistency across multiple locations.
- Sales and Marketing: Knowledge of how to promote and grow franchises, including digital and traditional marketing strategies.
- Legal and Compliance Knowledge: Gaining an understanding of franchise laws, contracts, and legal requirements.
- Leadership and Training: Managing teams and providing training to franchisees and staff.
- Strategic Planning: Ability to develop strategies for expanding and sustaining franchises.
Salary Growth Factors:
- Industry: The franchise industry spans multiple sectors such as food and beverage, retail, education, healthcare, and more. The salary can vary based on the sector, with some industries offering higher salary prospects (e.g., food chains, retail franchises).
- Experience: As you gain more experience in franchise operations or management, you can expect your salary to rise significantly, especially in senior roles.
- Location: Metropolitan cities with a high concentration of franchises like Mumbai, Delhi, Bengaluru, and Hyderabad offer better salary packages.
- Company Size: Larger franchises or multinational chains often offer better compensation compared to smaller or local franchises.
Conclusion:
Graduates of the Diploma in Franchise and Operation Management program are well-equipped to take on key roles in the fast-paced franchise sector. With diverse career opportunities ranging from franchise management to business development, operations, and marketing, the salary potential is competitive. The program offers a strong foundation in managing franchise networks, optimizing business processes, and contributing to franchise expansion, with significant growth prospects in the industry.