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Certificate in SEO

Rs.5,000 Rs.2,500

Enroll your course today to avail 50% discount offer, Certificate is valid for all type of Employment.

A Certificate in SEO (Search Engine Optimization) is a specialized course that teaches individuals how to optimize websites and content to improve their rankings on search engines like Google, Bing, and Yahoo. The goal of SEO is to increase organic (non-paid) traffic to a website by improving its visibility in search engine results pages (SERPs).

Description

Course Name: Certificate in Search Engine Optimization (SEO)
Course Id: CCSEO/Q001.

Eligibility: Completion of 10+2 (higher Secondary) or equivalent.

Objective: A Certificate in SEO is a valuable course for anyone looking to pursue a career in digital marketing, content marketing, or web development. As SEO is critical for businesses to improve their online visibility and attract more traffic, gaining expertise in SEO opens up a wide range of career opportunities in the growing field of digital marketing.

Duration: Two Months.

🎓 How to Enroll and Get Certified in Your Chosen Course:

✔️ Step 1: Choose the course you wish to get certified in.

✔️ Step 2: Click on the “Enroll Now” button.

✔️ Step 3: Proceed with the enrollment process.

✔️ Step 4: Enter your billing details and continue to course fee payment.

✔️ Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.

✔️ Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.

✔️ Step 7: Once you complete the course, take the online examination.

✔️ Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.

✔️ Step 9: After certification, you will be offered job opportunities aligned with your area of interest.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

Marking System:
S.No. No. of Questions Marks Each Question Total Marks
1 10 5 50
2 5 4 20
3 5 3 15
4 5 2 10
5 5 1 5
30 100
How Students will be Graded:
S.No. Marks Grade
1 91-100 O (Outstanding)
2 81-90 A+ (Excellent)
3 71-80 A (Very Good)
4 61-70 B (Good)
5 51-60 C (Average)
6 40-50 P (Pass)
7 0-40 F (Fail)

🌟 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:

✅ Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.

📜 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.

🔍 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.

🎯 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.

💼 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.

🤝 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.

Syllabus

Introduction to SEO: What is SEO? Definition & Importance, How Search Engines Work (Google, Bing, Yahoo), Types of SEO: On-Page, Off-Page, Technical SEO, White Hat vs. Black Hat vs. Grey Hat SEO,Google Algorithms & Updates (Panda, Penguin, Hummingbird, BERT).

Keyword Research & Strategy: Understanding Keywords: Short-tail, Long-tail, LSI Keywords, Keyword Research Tools (Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest), Competitor Keyword Analysis, Search Intent & User Behavior, Keyword Mapping & Content Planning.

On-Page SEO Optimization: Title Tags, Meta Descriptions, & Header Tags (H1, H2, H3), URL Optimization & Permalinks, Image Optimization (Alt Text, File Names, Compression), Internal Linking Strategies, Mobile Optimization & Responsive Design, Content Optimization: SEO-Friendly Content Writing, Schema Markup & Rich Snippets.

Off-Page SEO & Link Building: Importance of Backlinks, Types of Links: Do-Follow vs. No-Follow, Link Building Strategies: Guest Blogging, Social Bookmarking, Broken Link Building, Directory Submissions, Influencer & Outreach Marketing, Avoiding Spam & Toxic Backlinks.

Technical & Local SEO: Website Speed Optimization, XML Sitemaps & Robots.txt, Canonical Tags & Duplicate Content Issues, Structured Data & Schema Markup, HTTPS & Secure Websites (SSL), Fixing 404 Errors & Redirects (301, 302), Crawlability & Indexing Issues. Local SEO: Google My Business (GMB) Optimization, Local Citations & Directory Listings, NAP (Name, Address, Phone Number) Consistency, Customer Reviews & Ratings, Voice Search Optimization for Local SEO.

SEO Tools & Analytics: Google Search Console & Google Analytics, Ahrefs, SEMrush, Moz, Ubersuggest, SEO Audit Tools & Performance Tracking, Measuring SEO Success (CTR, Bounce Rate, Dwell Time), Advanced SEO Strategies: SEO for E-Commerce Websites, Video SEO (YouTube Optimization), International SEO & Multilingual Websites, AI & Machine Learning in SEO.

Job opportunities after completion of Certificate in Search Engine Optimization (SEO) course:

After successful completion of the Certificate in SEO (Search Engine Optimization) program, graduates have a variety of career options in the digital marketing, content creation, and online advertising industries. SEO is a critical aspect of online marketing, involving the optimization of websites to improve visibility in search engine results pages (SERPs).

Career Options:

  1. SEO Specialist
    • Responsible for optimizing websites to rank higher in search engines by improving keywords, backlinks, and on-page SEO strategies.
  2. SEO Analyst
    • Analyzes website traffic, search trends, and competitor websites to develop SEO strategies and improve search engine rankings.
  3. SEO Executive
    • Manages day-to-day SEO activities, including keyword research, content optimization, and tracking search engine rankings.
  4. Digital Marketing Specialist
    • Oversees various aspects of digital marketing, including SEO, pay-per-click (PPC) campaigns, social media marketing, and email marketing.
  5. Content Writer/SEO Content Writer
    • Creates keyword-optimized content for blogs, articles, product descriptions, and website copy to enhance organic search rankings.
  6. SEO Consultant
    • Provides expert advice to businesses on how to improve their website’s search engine rankings and implement effective SEO strategies.
  7. Social Media SEO Specialist
    • Focuses on optimizing social media content and integrating social media strategies with SEO practices to boost website traffic and engagement.
  8. SEO Manager
    • Manages a team of SEO specialists and analysts, overseeing the development and execution of SEO strategies across various digital platforms.
  9. E-commerce SEO Specialist
    • Specializes in optimizing e-commerce websites to enhance product visibility, increase traffic, and improve conversion rates.
  10. Link Building Specialist
    • Focuses on developing and managing backlink strategies to improve domain authority and overall SEO performance.
  11. PPC Specialist (with SEO knowledge)
    • Manages pay-per-click advertising campaigns, while using SEO knowledge to integrate organic strategies and maximize online visibility.
  12. Website Auditing Specialist
    • Conducts technical audits on websites to identify SEO issues and opportunities, offering solutions to improve website performance in search engines.
  13. Web Analytics Specialist
    • Focuses on analyzing SEO performance and web traffic, using tools like Google Analytics to measure the success of SEO campaigns and provide insights for improvement.
  14. Search Engine Marketing (SEM) Specialist
    • Combines SEO strategies with paid search marketing (PPC) to drive targeted traffic to websites, blending both organic and paid search techniques.
  15. Freelance SEO Consultant
    • Works independently with clients to optimize their websites and provide tailored SEO services based on their business goals.
  16. SEO Trainer/Instructor
    • Teaches SEO techniques and best practices to students, businesses, or organizations through workshops, courses, or one-on-one sessions.

Industries:

  • Digital Marketing Agencies
  • E-commerce
  • Content Creation/Blogging
  • Media and Publishing
  • Advertising
  • Tech Startups
  • Freelance and Consulting
  • Corporate Marketing Teams
  • Education (SEO Training and Workshops)
  • Government and Non-profit Organizations
  • Tourism and Hospitality
  • Healthcare Industry

Salary Range:

  • Entry-level: ₹2.5 – ₹4 LPA
  • Mid-level: ₹4 – ₹8 LPA
  • Senior-level: ₹8 – ₹15 LPA and above, depending on the role, experience, location, and company size.

SEO experts in high-demand markets, such as digital marketing agencies or top e-commerce firms, can earn higher salaries or charge premium rates if freelancing. Top-tier professionals can earn over ₹20 LPA or more in managerial or consulting roles, particularly with extensive experience and expertise.