Description
Course Name: CERTIFICATE IN BUSINESS STRATEGY
Course Id: CBS/Q1001.
Education Qualification: 12th Pass.
Duration: 90 Hrs.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will receive Study Material on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Certificate in Business Strategy
Introduction & Concept of Strategy
Evaluating External Environment
Business and Society
Corporate Strategy
Strategy Execution
Competitor Analysis
Introduction & Concept of Strategy
Strategic thinking Vs Strategic management Vs Strategic planning, Meaning of strategic management, concept of strategy, policy and strategy, strategy and tactic, Strategy and strategic plan, Nature of strategic plan, nature of strategic decisions, approaches to strategic decision making, levels f strategies, The strategic management process, strategic management: merits and demerits, What is mission, concept of goals, Integration of individual and organization goals: A Challenge, How Objectives are pursued, how are mission and objectives are formulated, why do mission and objective change, vision mission, objectives, goals and Strategy: Mutual relationships, core of strategic management: vision A-must, ethics and strategy.
Evaluating External Environment
Concept of environment, environmental analysis and appraisal, why environmental scanning and analysis, component of environment, SWOT:A tool of environment analysis, techniques of environmental search and analysis, ETOP: A technique of diagnosis, decision making on environmental information, Concept of Environment and its components, Environmental Scanning and Appraisal; Organizational appraisal-its Dynamics, Considerations, Methods and Techniques, Structuring Organizational Appraisal, SWOT Analysis.
Business and Society
Nature of business environment – external environment, internal environment, Analysis of environment – framework of analysis – scanning, monitoring, forecasting, assessing , Nature of Strategic management, strategic management process, Global environment – why firms go global, routes of globalization, active players in global business, FDI, India’s experience, WTO – benefits and problems for India. Analysis of global environment – scanning, monitoring, forecasting, assessing global environment, Economic environment with reference to India’s economy, Growth Strategy, Economic Planning – Analysis of economic environment, forecasting, assessing, economic markets.
Corporate Strategy
An Introduction to Corporate Strategy: What is Strategy, Levels of Strategy, The Strategic Management Process Patterns of Strategic Development Strategic Management and Business Planning Strategic Management in Different Contexts? Corporate Planning Environmental Analysis Competitor Environmental Analysis Interpreting Environmental Analysis Tools for Competitor and Market Analysis Resources, Competencies and Strategic Capability The Process of Internal Appraisal Techniques for Conducting an Internal Appraisal Interpreting Internal Appraisal Alternative Strategic Directions Alternative Methods of Strategy Development The Concepts of Strategic Architecture and Control The Important of Organizational Design and Structure in Strategy.
Strategy Execution
Analyze and evaluate strategies for their viability and propose methods of implementation appropriate for different organizational settings, Identify implementation challenges in organizations, Strategy execution in practice, The strategy cycle, Structures and systems, Managing change, Evaluating performance, Describe the hierarchy of strategic options in terms of corporate and business decisions, strategic directions and methods, Propose structured and clearly justified strategic roadmaps for the future and evaluate their eventual outcomes
Competitor Analysis
Analyze the internal environment of an organization using a variety of multidisciplinary tools to identify sources of competitive advantage, Propose solutions to internal structural, financial or cultural issues that take advantage of an organization’s resources and capabilities, The value chain Value systems Economies of scale and scope, Generating synergy, Financial analysis, Resources and capabilities analysis, Dynamic capabilities, SWOT analysis, Understand a variety of approaches to identifying and conceptualizing issues in in the external environment, Conduct analysis of external issues and evaluate opportunities and threats in the environment, The environment – objects vs attributes vs perception.