Description
Course Name: Professional Diploma in Marketing Analytics
Course Id: PDMA/Q1001
Eligibility: 10+2(higher Secondary) or equivalent.
Objective: The Professional Diploma in Marketing Analytics is designed to equip learners with the knowledge and skills required to measure, analyze, and optimize marketing performance using data-driven approaches. The course focuses on understanding customer behavior, campaign effectiveness, and market trends to improve decision-making and maximize return on marketing investment (ROI).
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Fundamentals of Marketing Analytics: Introduction to Marketing Analytics, Principles of Marketing Management, Marketing Analytics Framework, Consumer Behavior Analysis, Market Segmentation and Targeting, Marketing Research Fundamentals, Data Collection Methods, Marketing Metrics and Key Performance Indicators (KPIs), Ethics and Data Privacy in Marketing, Emerging Trends in Marketing Analytics
Module 2: Customer and Market Analytics: Customer Data Analysis, Customer Segmentation Techniques, Customer Journey Mapping, Customer Lifetime Value (CLV) Analysis, Customer Acquisition Cost (CAC), Market Basket Analysis, Brand Performance Measurement, Competitor Analysis, Market Demand Forecasting, Customer Satisfaction and Feedback Analytics
Module 3: Digital Marketing Analytics: Website Traffic Analysis, Search Engine Optimization (SEO) Analytics, Search Engine Marketing (SEM) Analytics, Social Media Analytics, Content Marketing Performance Analysis, Email Marketing Analytics, Mobile Marketing Analytics, E-Commerce Analytics, Conversion Rate Optimization (CRO), Marketing Campaign Performance Measurement
Module 4: Business Intelligence and Predictive Marketing: Marketing Dashboards and Reporting, Data Visualization Techniques, Business Intelligence for Marketing, Artificial Intelligence in Marketing Analytics, Machine Learning Applications in Marketing, Predictive Customer Analytics, Recommendation Systems, Marketing Automation Analytics, Sales Funnel Analytics, Marketing Attribution Models
Module 5: Strategic Marketing Performance Management: Pricing Analytics, Product Performance Analysis, Sales Analytics, Channel Performance Measurement, Retail and Distribution Analytics, Budgeting and Marketing ROI Analysis, Financial Metrics for Marketing, Risk Analysis in Marketing Decisions, Marketing Compliance and Data Governance, Continuous Marketing Performance Improvement
Module 6: Advanced Marketing Analytics and Professional Practice: Strategic Marketing Planning, Omnichannel Marketing Analytics, Personalization and Customer Experience Analytics, Behavioral Analytics, Emerging Marketing Technologies, Leadership and Decision-Making Using Analytics, Marketing Project Management, Future Trends in Marketing Analytics, Ethics in Data-Driven Marketing, Capstone Project in Marketing Analytics
Job Opportunities after Professional Diploma in Marketing Analytics
Graduates of this program gain expertise in marketing data analysis, campaign performance tracking, consumer behavior analysis, digital marketing metrics, and data-driven decision-making, preparing them for diverse roles across digital marketing agencies, IT companies, e-commerce platforms, and corporate marketing departments.
Key Career Options: Marketing Analyst, Digital Marketing Analyst, Performance Marketing Analyst, Business Intelligence Analyst (Marketing), Customer Insights Analyst, Campaign Analyst, Growth Analyst, SEO & Analytics Specialist, Social Media Analyst, Market Research Analyst, CRM Analyst, Marketing Data Analyst, Email Marketing Analyst, E-commerce Marketing Analyst, Marketing Operations Executive.
Salary Range (India):
Entry-level: ₹3–6 LPA
Mid-level: ₹6–12 LPA
Senior-level: ₹12–25+ LPA
Industries Hiring Graduates: Digital Marketing Agencies, E-commerce Companies, IT Companies, SaaS Companies, FMCG Companies, Media & Advertising Agencies, Startups, FinTech Companies, EdTech Platforms, Consulting Firms.
Skills Developed: Marketing analytics, Google Analytics, campaign tracking, data visualization tools (Power BI/Tableau basics), customer segmentation, KPI analysis, A/B testing basics, Excel advanced functions, digital advertising metrics, and business insights generation.
Graduates can progress to senior marketing analytics roles, growth strategy positions, digital marketing leadership, or business intelligence careers, with further growth through certifications in Google Analytics, digital marketing, data analytics, and business intelligence tools.
