Description
Course Name: Professional Diploma in Digital Marketing & AI Automation
Course Id: PDDMAIA/Q1001
Eligibility: 10+2(higher Secondary) or equivalent.
Objective: The Professional Diploma in Digital Marketing & AI Automation aims to equip learners with advanced knowledge and practical skills in modern digital marketing strategies integrated with artificial intelligence tools and automation technologies.The course provides a strong foundation in core digital marketing concepts such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and online advertising. Learners gain hands-on understanding of how digital campaigns are planned, executed, monitored, and optimized across multiple platforms.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus:-
Module 1: AI-Driven Search Engine Optimization (SEO) and Content Architecture: Algorithmic Mechanics of Search Engines and Core Updates, AI-Powered Keyword Research and Intent Clustering, Semantic SEO Architecture and Topical Authority Mapping, Automated Technical SEO Audits and Schema Deployments, Generative AI Workflows for Scalable Content Creation, Natural Language Processing (NLP) for Content Optimization, Programmatic SEO and Automated Landing Page Generation, AI-Driven Backlink Analysis and Outreach Automation, Tracking Core Web Vitals and User Experience Metrics, Multi-Platform SEO (YouTube, Amazon, App Store Optimization).
Module 2: Performance Marketing, Programmatic Ads and Bidding Intelligence: Meta Ads Ecosystem, Dynamic Creative Optimization (DCO), Google Ads Smart Campaigns and Performance Max (PMax), AI-Driven Predictive Bidding and Budget Allocation, Programmatic Advertising Real-Time Bidding (RTB) Networks, Retargeting Architectures and Cross-Device Lookalike Modeling, Ad Copy and Creative Asset Generation Using GenAI, Detecting Click Fraud and Ad Waste via Machine Learning, Conversion Rate Optimization (CRO) and Automated A/B Testing, Multi-Touch Attribution Modeling and Marketing Mix Modeling (MMM).
Module 3: Advanced Marketing Automation and Hyper-Personalization Workflows: Trigger-Action Workflow Mapping with n8n, Make and Zapier, Segmenting Customer Databases via Predictive AI Models, Dynamic Email Parsing and Automated Contextual Draft Generation, Conversational AI Chatbots and Voice Agent Deployments, Hyper-Personalized Product Recommendation Engines for E-commerce, SMS and Push Notification Automation Pipelines, Behavioral Lead Scoring and Automated Nurturing Funnels, Human-in-the-Loop (HITL) Interventions in Automated Sequences, Cart Abandonment Recovery and Customer Lifecycle Automation, Managing Multi-Channel Marketing Orchestration Platforms.
Module 4: Social Media Engineering, Influencer Analytics and Video AI: AI-Driven Social Listening, Sentiment Analysis and Trend Tracking, Dynamic Content Scheduling and Automated Feed Management, Algorithmic Analysis of Viral Hooks and Audience Retention, Influencer Discovery and Fraud Evaluation via Big Data, Generative Video AI for Automated Video Ad Production, Text-to-Speech (TTS) and Automated Multilingual Voiceovers, AI Scriptwriting and Visual Storyboarding for Short-Form Video, Community Management Automation and Automated Comment Moderation, Interactive Social Commerce Pipelines and Chat-to-Buy Workflows, Managing Brand Reputation Crises via Real-Time Monitoring.
Module 5: Marketing Analytics, Data Engineering and Text-to-SQL Systems: Connecting Multi-Channel Data Sources via API Pipelines, Building Marketing Dashboards in Tableau and Power BI, Server-Side Tracking, First-Party Data and Privacy Sandbox, Customer Lifetime Value (CLV) and Churn Prediction Modeling, Text-to-SQL Agents for Real-Time Marketing Database Querying, Attribution Dashboard Engineering and ROI Calculations, Automated Reporting Pipelines and Executive Slack/Email Alerts, Cohort Analysis and Customer Behavioral Segmentation, Data Privacy Compliances (GDPR, CCPA) in Automated Tracking, Data Cleaning, Wrangling and Anomaly Detection in Ad Spend.
Module 6: Growth Hacking Strategies, AI Governance and Capstone Project: Scraping Leads and Automated Outbound B2B Growth Engines, Low-Code/No-Code Growth Stack Selection and Sourcing, Growth Hacking Frameworks (AARRR Pirate Metrics Implementation), AI Hallucination Management and Brand Safety Guardrails, Ethical AI Use, Intellectual Property and Fair Use Copyrights, Sizing Campaign Costs, CAPEX/OPEX Marketing Budget Modeling, Change Management and Upskilling In-House Marketing Teams, Pitching AI Automation Strategies to Corporate Boards, Establishing an Enterprise AI Marketing Governance Directive, Final Capstone Project and Working Automated Marketing Infrastructure Demonstration.
Job Opportunities after Professional Diploma in Digital Marketing & AI Automation
Graduates of this program gain expertise in digital marketing strategies, social media marketing, search engine optimization (SEO), paid advertising, content marketing, marketing analytics, and AI-powered automation tools, preparing them for diverse roles across digital agencies, startups, IT companies, and global online businesses.
Key Career Options: Digital Marketing Executive, SEO Specialist, Social Media Manager, Performance Marketing Executive, AI Marketing Automation Specialist, Content Marketing Executive, Email Marketing Specialist, Growth Marketing Executive, PPC Specialist (Google Ads/Meta Ads), Marketing Analyst, E-commerce Marketing Executive, Digital Marketing Consultant.
Salary Range (India):
Entry-level: ₹2.5 – 5 LPA
Mid-level: ₹5 – 10 LPA
Senior-level: ₹10 – 25+ LPA
Industries Hiring Graduates: Digital Marketing Agencies, IT & Software Companies, E-commerce Businesses, Startups & SaaS Companies, Media & Advertising Firms, Educational Institutions, Healthcare & Finance Companies, Real Estate Firms, Hospitality Industry, Freelance & Remote Global Marketplaces.
Skills Developed: SEO & SEM, social media marketing, AI tools for marketing automation, content creation & strategy, paid advertising campaigns, analytics & reporting, email marketing automation, customer targeting & segmentation, conversion rate optimization, and digital branding.
Graduates can grow into senior digital marketing managers, AI marketing strategists, growth directors, or build their own freelancing agency, automation-based marketing business, or global remote career in digital marketing and AI-driven growth systems.
