Description
Course Name: Professional Diploma in Consumer Behaviour Analysis
Course Id: PDCBA/Q1001
Eligibility: 10+2(higher Secondary) or equivalent.
Objective: The Professional Diploma in Consumer Behaviour Analysis is designed to equip learners with the knowledge and skills required to understand how consumers think, feel, and make purchasing decisions. The course focuses on analyzing psychological, social, cultural, and economic factors that influence consumer behavior to support effective marketing and business strategies.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Foundations of Consumer Behaviour Analysis: Introduction to Consumer Behaviour, Principles of Consumer Psychology, Consumer Decision-Making Process, Factors Influencing Consumer Behaviour, Consumer Needs and Motivation, Perception and Attitude Formation, Market Segmentation Fundamentals, Business Ethics and Consumer Rights, Research Ethics and Professional Conduct, Career Opportunities in Consumer Behaviour Analysis
Module 2: Consumer Research and Market Intelligence: Consumer Research Methodology, Primary and Secondary Market Research, Survey Design and Questionnaire Development, Focus Groups and Interviews, Observation Techniques, Customer Feedback Collection, Data Collection and Validation, Consumer Persona Development, Customer Journey Mapping, Market Intelligence Reporting
Module 3: Consumer Analytics and Buying Behaviour: Consumer Data Analysis, Demographic and Psychographic Analysis, Behavioural Segmentation, Buying Patterns and Trends, Customer Lifetime Value (CLV), Brand Loyalty Analysis, Product Preference Analysis, Pricing Behaviour, Retail and E-Commerce Consumer Behaviour, Consumer Decision Analytics
Module 4: Marketing Strategy and Customer Experience: Consumer-Centric Marketing Strategies, Brand Positioning and Perception, Customer Relationship Management (CRM), Digital Consumer Behaviour, Social Media Consumer Insights, Content and Influencer Impact Analysis, Customer Experience Management, Complaint Analysis and Service Recovery, Sales and Promotional Effectiveness, Consumer Engagement Strategies
Module 5: Digital Analytics and Emerging Technologies: Artificial Intelligence in Consumer Analytics, Prompt Engineering for Marketing Research, Predictive Consumer Analytics, Business Intelligence Dashboards, Web and Mobile Analytics, Data Visualization Techniques, Customer Sentiment Analysis, Marketing Automation Platforms, Data Privacy and Consumer Protection, Emerging Consumer Analytics Technologies
Module 6: Strategic Consumer Insights and Professional Practice: Strategic Consumer Insight Development, Innovation Through Consumer Research, Behavioural Economics Fundamentals, Product Development Based on Consumer Insights, Leadership and Decision-Making, Consumer Research Project Management, Business Consulting and Advisory Skills, Capstone Project in Consumer Behaviour Analysis, Professional Development and Career Planning, Future Trends in Consumer Behaviour Analytics
