Description
Course Name: Professional Diploma in AI-Powered Digital Marketing
Course Id: PDAIPDM/Q1001
Eligibility: 10+2(higher Secondary) or equivalent.
Objective: The Professional Diploma in AI-Powered Digital Marketing is designed to equip learners with the knowledge and skills required to leverage artificial intelligence tools and digital marketing strategies to optimize online business growth, customer engagement, and campaign performance. The course focuses on AI-driven marketing automation, data analytics, content optimization, and performance marketing.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Foundations of AI-Powered Digital Marketing: Introduction to Digital Marketing, Fundamentals of Artificial Intelligence, AI in Modern Marketing, Digital Marketing Ecosystem, Consumer Behavior and Customer Journey, Marketing Strategy Development, Branding and Positioning, Business Ethics and Data Privacy, Marketing KPIs and Performance Metrics, Career Opportunities in AI-Powered Digital Marketing
Module 2: AI for Content Creation and Search Marketing: Prompt Engineering for Marketing, AI Content Writing Tools, AI Image and Video Generation, AI Presentation and Design Tools, Search Engine Optimization (SEO), AI-Assisted Keyword Research, Search Engine Marketing (SEM), Blog and Website Content Optimization, AI-Based Copywriting, Content Calendar Planning
Module 3: Social Media Marketing and Customer Engagement: Social Media Strategy Development, AI for Social Media Content Creation, Social Media Scheduling and Automation, Influencer Marketing Strategies, Community Management, AI Chatbots for Customer Engagement, Email Marketing Automation, WhatsApp and Messenger Marketing, Customer Relationship Management (CRM), Online Reputation Management
Module 4: Paid Advertising and Marketing Analytics: Google Ads Fundamentals, Social Media Advertising, AI-Based Campaign Optimization, Audience Segmentation and Targeting, Marketing Automation Platforms, Conversion Rate Optimization (CRO), Web Analytics and Performance Tracking, Dashboard Creation and Reporting, A/B Testing Strategies, Return on Investment (ROI) Analysis
Module 5: E-Commerce Marketing and Business Growth: E-Commerce Marketing Strategies, Marketplace Marketing, Product Listing Optimization, AI for Product Recommendations, Sales Funnel Development, Affiliate Marketing, Lead Generation Techniques, Customer Retention Strategies, Personalization and Predictive Marketing, Digital Business Growth Strategies
Module 6: Advanced AI Marketing and Professional Practice: Generative AI for Marketing Campaigns, AI-Powered Video and Creative Production, Voice Search and Conversational Marketing, Artificial Intelligence for Business Intelligence, Marketing Compliance and Data Protection, Emerging AI Marketing Technologies, Marketing Project Management, Capstone AI Digital Marketing Project, Professional Portfolio Development, Career Planning and Freelancing Opportunities
