Description
Course Name: Professional Certificate in Advertising & Public Relations
Course Id: PCAPR/Q1001.
Eligibility: 10+2 Grade (Higher Secondary) or Equivalent.
Objective: A Professional Certificate in Advertising & Public Relations is a professional course designed to provide foundational knowledge and skills in the fields of advertising and public relations. This course is ideal for individuals looking to start or advance their careers in marketing, communications, media, or related industries.
Duration: Three Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus:
Module 1: Fundamentals of Advertising & Public Relations: Introduction to Advertising and Public Relations, Evolution of Advertising Industry, Principles of Public Relations, Marketing Communication Basics, Brand Identity and Positioning, Consumer Behaviour Fundamentals, Advertising Ethics and Professional Standards, Communication Skills, Media Landscape Overview, Career Opportunities in Advertising and PR
Module 2: Advertising Strategy and Creative Development: Advertising Campaign Planning, Creative Brief Development, Copywriting Fundamentals, Visual Communication Principles, Print Advertising, Radio and Television Advertising, Outdoor Advertising, Digital Display Advertising, Brand Storytelling Techniques, Advertising Budget Planning
Module 3: Public Relations and Media Management: Public Relations Planning, Media Relations and Networking, Press Release Writing, Media Kit Preparation, Corporate Communication, Internal Communication Strategies, Event Planning and Publicity, Reputation Management, Crisis Communication Fundamentals, Influencer and Community Relations
Module 4: Digital Advertising and Online PR: Digital Marketing Fundamentals, Social Media Advertising, Search Engine Marketing (SEM) Basics, Content Marketing Strategies, Email Marketing Campaigns, Online Reputation Management, Website Content Planning, Public Relations through Digital Platforms, Performance Analytics Basics, AI Tools for Marketing Communication
Module 5: Brand Management and Client Services: Brand Building Strategies, Client Relationship Management (CRM), Customer Engagement Techniques, Market Research Basics, Campaign Performance Evaluation, Presentation and Pitching Skills, Team Collaboration, Project Management Fundamentals, Business Communication, Professional Documentation
Module 6: Professional Practice and Career Development: Integrated Marketing Communication (IMC), Advertising Laws and Regulatory Compliance, Ethics in Advertising and PR, Entrepreneurship in Advertising Services, Agency Operations Management, Personal Branding, Portfolio Development, Emerging Trends in Advertising and Public Relations, Capstone Project in Advertising & Public Relations, Career Planning and Interview Skills
Job Opportunities after Professional Certificate in Advertising & Public Relations
Graduates gain strong skills in media planning, copywriting, brand communication, public relations strategy, digital advertising, event promotion, and crisis communication, preparing them for creative and strategic roles in agencies, corporate communication teams, media houses, and digital marketing firms.
Top Roles: Advertising Executive, Copywriter (Ad Agency), Media Planner / Buyer, Public Relations Executive, Client Servicing Executive, Social Media Manager (Entry Level), Event & Promotion Coordinator, Communication Assistant / Content Executive, Digital Advertising Associate, Brand Communication Executive.
Key Skills: Advertising campaign development, copywriting, media planning, public relations strategy, digital marketing, social media management, event coordination, content creation, brand communication, and crisis communication.
Salary Range (India):
Entry-level: ₹2.5 – ₹4.5 LPA
Mid-level: ₹4.5 – ₹7.0 LPA
Experienced / Specialist: ₹7 – ₹12 LPA+
Scope: Opportunities in advertising & media agencies, PR firms, corporate communication departments, FMCG and retail brands, automobile companies, digital marketing agencies, film & entertainment industry, government communication units, NGOs, and educational institutions.
