Master Diploma in Sales & Marketing Management

Description

Course Name: Master Diploma in Sales & Marketing Management

Course Id: MDS&MM/Q1001.
Education Qualification: 12th Pass.

Duration: 370 Hrs (Equivalent to One Year).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will receive Study Material on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

Duration- 60 minutes in each Module.
No. of Questions- 30. (Multiple Choice Questions) in each Module.
Maximum Marks- 600, Passing Marks- 40%.
There is No Negative marking in this module.

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Syllabus

Basics of Information technology- The Basics – What is Information, What Is A Computer, What do we mean by general purpose, Computers Are Programmable, How computers, process, information, Processing – the ‘Black Box’ model, Components of a Computer System, Types Of Computer, Computer Organization – the Von Neumann model, Computer Hardware components.

Marketing Legislation- Marketing and Sales– Introduction to Marketing Mix, Types of Marketing Mix, Significance / Importance of Marketing Mix, Place/Distribution, Direct distribution, Market Segmentation Targeting and Positioning, Understand the importance of Segmentation, Concept of Market Segmentation.

 Principles of Marketing management- Market Segmentation, Targeting and Positioning- The target marketing process, Market segmentation, Segmenting consumer markets, The Concept of Market Segmentation, A Tale of Two Approaches, The Process of Market Segmentation, Market Segmentation in Consumer Markets, Profile Criteria, Geographic.

 Principles of Sales management- Introduction, Definition, Benefits of selling activities, Elements of sales management, Objectives of sales management, SMBO approach, Organization of selling unit, Need and Importance, Functions of Sale Organization, Structure of Sales Organization, Steps to establish a sales structure, Keywords.

Demonstrating appropriate sales skills- Professional Selling, Outline, Overcoming Sales Fears, Selling, Professional, Professional Continued, Some Characteristics of Professional selling, The Basic Sales Cycle, Know Thyself- Listening Skills.

Professional code of business and sales ethic- Concept of Business Ethics, Introduction to Business Ethics, Meaning of Ethics, Meaning of Business Ethics, Definition of Business Ethics, Importance of Business Ethics, Nature of Business Ethics, Role of Ethics, Purpose of Business Ethics, Elements of Business Ethics, Advantages of Business Ethics.