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Master Diploma in Retail Management

Rs.8,000 Rs.4,000

IISDT Offers 50% discount on all courses. Enroll your course today to avail discount offer. Government Job Valid Diploma/Certificate.

Retail Management is the study of promoting and selling products and services while increasing customer satisfaction and brand loyalty. It examines the entire customer journey, from window shopping to entering the store.

Description

Course Name: Master Diploma in Retail Management

Course Id: MDRM/Q1001.
Education Qualification: Graduate.
Course Duration: 370 hrs (Equivalent to One Year).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will receive Study Material and Online Examination link on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 600, Passing Marks- 40%.
There is No Negative marking in this module.

Benefits of Certification:

  • Government Authorized Assessment Agency Certification.
  • Certificate Valid for Lifetime.
  • Lifetime Verification of Certificate.
  • Free Job Assistance as per your Interest Area.

Syllabus

Retail Management Perspective-Definition, functions of retailing, types of retailing, forms of retailing based on ownership, Retail theories, Wheel of Retailing, Retail life cycle. Retailing in India, Influencing factors, Retail Consumer Behavior, Retail Operations, Retail Marketing Mix, Impact it in Retailing, Buying decision process and its implication to retailing.

Customer Service Management-Introduction, Customer Service Management, Service Breakdown, Customer Relationship Management, Research Methodology, Conclusions, Service Breakdown, Excellence and Success, Benefits to the Business firms, Meeting the Customer Expectations, types of Customer Relationship Management, Analytical and Collaborative, CRM as a sales strategy.

Buying Merchandising- Merchandise Management, Merchandise Assortment Planning, Purchasing Systems, Merchandise Purchasing, Organizing the Buying Process by Categories, Category Management, Setting Financial Objectives, Gross Margin Return on Inventory Investment, Sales Forecasting, Assortment Planning Process, Product Mix Trends.

Principles of Marketing Economics- Marketing Economics, Key Economic Concepts Related to Marketing, Supply and Demand, Economic Fundamentals, Supply and Demand Dynamics, Pricing, Competition, Shark Tank, What does supply and demand say about pricing generally, How could competition impact your brand.

Customer Value Management-Customer Value Management, What is Value in Business Markets, Customer Value Management, Gathering Evidence for Superior Value, Value Realization, How does the customer view the purchase, What does the customer want for non-strategic purchases.

Business Communication-English Grammar and its Usage, Enriching Vocabulary, Comprehension of Passage and  Art of Summarizing, Concept of Business Communication, Listening Skills, Business Correspondence, Concept of E-Correspondence, Common Business Terminologies.

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