Course Name: Master Diploma in Retail Management
Course Id: MDRM/Q1001.
Education Qualification: Graduate.
Course Duration: 370 hrs.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will receive Study Material and Online Examination link on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 600, Passing Marks- 40%.
There is No Negative marking in this module.
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Master Diploma in Retail Management
|Name of Paper||M. Marks||Pass Marks|
|Retail Management Perspective||100||40|
|Customer Service Management||100||40|
|Principles of Marketing Economics||100||40|
|Customer Value Management||100||40|
Retail Management Perspective
Concepts of Management, Definition of Management, Management and Administration, Management – Science Vs Art, Nature and Scope of Management, Approaches to Management Though, Scientific Management, Henry Fayol’s Principles of Modern Management, Functions of Management, Planning, Organizing, Staffing, Organizing, Staffing, Directing, Controlling, Managerial Skills, Ethical Responsibilities of a Retailer, Responsibility Towards Stakeholders, Responsibility Towards Customers, Responsibility Towards Society.
Customer Service Management
Introduction to CRM: Definition and concepts of CRM, Components of CRM, Understanding the goal of CRM and Customer Touch Points, crm process: Introduction and Objectives of a CRM Process; an Insight into CRM and ecrta/online CRM, The CRM cycle i.e. Assessment Phase; Planning Phase; The Executive Phase; Modules in CRM,Developing CRM Strategy, CRM implementation,sales force automation – Sales Process, Activity, Contact, Lead and Knowledge Management. Field Force Automation,crm links in e-business: e-Commerce and Customer Relationships on the Internet, Supplier.
The Buying Function in Retailing, Buying for Different Types of Stores, Obtaining Assistance for Making Buying Decision, Understanding Your Customers, Understanding Product trends: What Customers Buy, Selecting Vendors and building Partnerships, Making Market Visits and Negotiating with Vendors, Locating Sources in Foreign Markets, Making the Purchase, Pricing the Merchandise, Promoting the Merchandise, Forecasting Profit & Loss Statements, Profit & Loss Statements.
Principles of Marketing Economics
Nature, scope and importance of marketing; Selling vs Marketing; Marketing mix, Marketing environment: concept, importance, and components (Economic, Demographic, Technological, Natural, Socio-Cultural and Legal), Consumer Behaviour and Market segmentation, Product: Concept and importance, Product classifications; Concept of product mix, Pricing, Distribution Channels and Physical Distribution, Promotion and Recent developments in marketing.
Customer Value Management
The Concept of Customer Value Management (CVM), Customer Value and its Determinants, Customer Value Analysis, Customer Value Management, The Importance of CVM, Why is CVM Required in Retail, Factors Influencing Customer Value Generation, Internal Factors, External Factors, Benefits of CVM, Institutionalising Customer Value Philosophy, Long term Implications of CVM, Emergence of Rural Customers.
Communication-Defining communication, Process of communication, Communication Model, Objectives of communication, Principles of communication, Importance of Business communication, Importance Feedback,, Channels of communication, Types of communication, Dimensions of communication, Fundamental of Business writing, Format of Business, Types of Business letter, Inquiry letter,Employment Messages Writing Resume, Application letter, Writing the opening paragraph, Writing the closing paragraph, summarizing, Spoken skills Conducting Presentation, Oral presentation, Debates, Speeches,Barriers to Effective Communication and ways to overcome them, Listening: Importance of Listening, Types of Listening.
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