Description
Course Name: Diploma in SEO
Course Id: DSEO/Q1002.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The Diploma in SEO provides practical knowledge of search engine optimization, keyword research, search intent, on-page optimization, technical SEO, content optimization, off-page SEO, link building, local SEO, e-commerce SEO, website auditing, search performance monitoring, and SEO reporting. The course develops the skills required to improve website visibility in organic search, optimize website content and structure, identify SEO issues, monitor search performance, and implement sustainable search optimization strategies.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and examination fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
- A soft copy (scanned) of your certificate via email within 7 days of the examination.
- A hard copy (original with official seal and signature) sent to your address within 45 days of the declaration of the result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification – Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification – All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Fundamentals of SEO: Introduction to Search Engine Optimization, Importance and Scope of SEO, Search Engine Crawling and Indexing, Search Engine Ranking Fundamentals, Search Engine Results Pages, Search Intent and User Behaviour, SEO Objectives and Planning, Website Structure and Navigation, Ethical SEO Practices, Emerging Trends in SEO.
Module 2: Keyword Research and On-Page SEO: Introduction to Keyword Research, Keyword Discovery and Selection, Search Intent Analysis, Short-Tail and Long-Tail Keywords, Keyword Mapping, Title Tags and Meta Descriptions, Heading and Content Optimization, URL Optimization, Internal Linking Strategies, Image and Multimedia Optimization.
Module 3: Technical SEO: Fundamentals of Technical SEO, Website Architecture, XML Sitemaps, Robots.txt Configuration, Crawlability and Indexability, Canonicalization and Duplicate Content Management, Mobile SEO, Website Speed and Performance Optimization, Structured Data and Schema Markup, HTTPS and Technical SEO Auditing.
Module 4: Off-Page SEO and Link Building: Fundamentals of Off-Page SEO, Backlink Concepts and Importance, Link Quality and Relevance, Link-Building Strategies, Content-Based Link Acquisition, Guest Content and Outreach, Digital PR and Brand Mentions, Online Reputation and Authority Building, Toxic Link Identification and Management, Off-Page SEO Monitoring.
Module 5: Local SEO and SEO Content: Fundamentals of Local SEO, Local Keyword Research, Business Profile Optimization, Local Citations and Directory Listings, Customer Reviews and Reputation Management, Location-Based Content, Content Marketing for SEO, SEO-Friendly Blog and Article Development, Competitor Content Analysis, Local and Content SEO Performance Measurement.
Module 6: SEO Analytics and Strategy: SEO Analytics Fundamentals, Organic Traffic Analysis, Keyword Ranking and Visibility Monitoring, Search Performance Data Analysis, SEO Metrics and KPIs, Conversion and Goal Tracking, Competitor SEO Analysis, SEO Audit and Reporting, SEO Strategy Development and Implementation, AI and Future Trends in SEO.
Job Opportunities after Diploma in SEO
A Diploma in SEO prepares learners for search optimization, website analysis, content SEO, technical SEO, local SEO and digital marketing roles.
Top Roles: SEO Executive, SEO Analyst, SEO Specialist, SEO Coordinator, On-Page SEO Executive, Off-Page SEO Executive, Technical SEO Assistant, Local SEO Executive, SEO Content Executive, Digital Marketing Executive, Website Optimization Executive and Organic Search Executive.
Key Skills: Keyword research, search intent analysis, on-page optimization, technical SEO, content optimization, website auditing, link building, local SEO, e-commerce SEO, organic traffic analysis, SEO reporting and competitor research.
Salary Range (India):
- Entry-level: ₹3–6 LPA
- Mid-level: ₹6–12 LPA
- Senior-level: ₹12–20+ LPA
- Top/Specialist Roles: ₹20–40 LPA+
Scope: Opportunities are available in SEO agencies, digital marketing companies, IT organizations, web-development companies, e-commerce businesses, media companies, corporate marketing departments, startups, online marketplaces, educational organizations, healthcare businesses and consulting firms. Learners may also pursue freelance SEO, website optimization, local SEO services, technical SEO services, content SEO or establish their own SEO consultancy. Career advancement depends on practical SEO experience, analytical ability, technical knowledge, content skills, portfolio quality, SEO tool proficiency, continuous learning and professional specialization.
