Description
Course Name: Diploma in School Marketing & Parent Engagement
Course Id: DSMPE/Q1001
Eligibility: 10+2(higher Secondary) or equivalent.
Objective: The Diploma in School Marketing & Parent Engagement is designed to prepare professionals with the knowledge and skills required to promote educational institutions effectively while building strong, trust-based relationships with parents and the wider community. The course aims to develop specialists who can support school growth through strategic marketing, branding, and meaningful parent involvement.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Job Opportunities after Diploma in School Marketing & Parent Engagement
Graduates of this program gain expertise in education marketing, student admissions strategies, parent communication, branding of schools, and engagement campaigns. This prepares them for roles in schools, EdTech companies, coaching institutes, education marketing agencies, and private education groups.
Key Career Options: School Marketing Executive, Admissions & Outreach Manager, Parent Engagement Coordinator, Education Marketing Specialist, Student Enrollment Officer, Digital Marketing Executive (Education Sector), School Branding Manager, Community Engagement Officer, PR & Communications Executive (School), EdTech Marketing Associate, Event & Outreach Coordinator, Freelance Education Marketing Consultant, Franchise Development Executive.
Salary Range (India):
Entry-level: ₹2.5–4.5 LPA
Mid-level: ₹4.5–8 LPA
Senior-level: ₹8–18+ LPA
(Performance-based incentives are common in admissions, marketing, and enrollment-driven roles.)
Industries Hiring Graduates: Private Schools, International Schools, Coaching Institutes, EdTech Companies, Education Marketing Agencies, Franchise School Networks, Online Learning Platforms, Higher Education Institutions.
Skills Developed: Education marketing strategies, admissions funnel management, parent communication, branding and positioning, digital marketing basics, CRM tools usage, event planning, public relations, content creation, and stakeholder engagement.
Graduates can progress into senior marketing managers, admissions directors, school brand heads, or start their own education marketing consultancy or admissions support service, with strong demand in competitive education markets.
