Description
Course Name: Diploma in Retail Marketing
Course Id: DRM/Q1002.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The Diploma in Retail Marketing provides practical knowledge of retail marketing strategies, consumer behaviour, store promotion, product merchandising, pricing, sales promotion, customer relationship management, retail branding, digital retail marketing, e-commerce, inventory coordination, and retail analytics. The course develops the professional skills required to attract customers, promote retail products, coordinate marketing campaigns, improve customer experience, support sales activities, manage retail communication, and contribute to profitable retail business growth.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and examination fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
- A soft copy (scanned) of your certificate via email within 7 days of the examination.
- A hard copy (original with official seal and signature) sent to your address within 45 days of the declaration of the result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification – Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification – All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Fundamentals of Retail Marketing: Introduction to Retail Marketing, Nature and Scope of Retail Business, Role and Functions of Retail Marketing, Retail Industry Structure and Formats, Retail Business Environment, Consumer-Oriented Retailing, Retail Marketing Mix, Retail Customer Value and Experience, Retail Ethics and Professional Practices, Emerging Trends in Retail Marketing.
Module 2: Retail Consumer Behaviour and Market Research: Fundamentals of Retail Consumer Behaviour, Retail Buying Decision Process, Factors Influencing Retail Purchases, Customer Needs and Expectations, Retail Market Research, Customer Data Collection and Analysis, Retail Market Segmentation, Target Customer Identification, Competitor and Store Analysis, Retail Marketing Insights for Decision-Making.
Module 3: Merchandise Product and Pricing Management: Merchandise Planning Fundamentals, Product Assortment and Category Management, Product Selection and Sourcing, Merchandise Presentation and Visual Merchandising, Product Life Cycle in Retail, Retail Branding and Private Labels, Retail Pricing Strategies, Discounts Offers and Promotions, Inventory and Stock-Based Marketing Decisions, Merchandise Performance Evaluation.
Module 4: Store Promotion and Customer Experience: Retail Advertising and Promotional Strategies, In-Store Promotion Techniques, Sales Promotion and Promotional Campaigns, Visual Merchandising Principles, Store Layout and Customer Flow, Point-of-Sale Communication, Customer Service Management, Customer Experience and Engagement, Loyalty Programs and Retention Strategies, Retail Reputation and Relationship Management.
Module 5: Retail Sales Distribution and E-Commerce: Retail Sales Management, Sales Staff Planning and Performance, Retail Distribution Channels, Supply Chain and Retail Logistics, Omnichannel Retailing, E-Commerce and Online Retail Marketing, Marketplace and Digital Store Promotion, Mobile Commerce and Social Commerce, Click-and-Collect and Delivery Models, Retail Channel Performance Management.
Module 6: Retail Strategy Analytics and Business Growth: Retail Marketing Strategy Development, Store Location and Market Potential Analysis, Retail Budgeting and Resource Planning, Retail Marketing Metrics and KPIs, Sales and Customer Analytics, Retail Demand and Trend Analysis, Digital Retail Analytics, Retail Business Growth and Expansion, Sustainable and Technology-Enabled Retailing, Future Trends in Retail Marketing.
Job Opportunities after Diploma in Retail Marketing
Graduates can pursue opportunities in retail marketing, store promotion, merchandising, sales, e-commerce, customer experience and retail business development.
Top Roles: Retail Marketing Executive, Retail Marketing Coordinator, Retail Sales Executive, Merchandising Executive, Visual Merchandising Executive, Store Marketing Executive, E-Commerce Marketing Executive, Customer Relationship Executive, Retail Brand Executive, Sales Promotion Executive, Digital Retail Marketing Executive and Retail Operations Executive.
Key Skills: Retail marketing, consumer behaviour, merchandising, product promotion, pricing, sales promotion, retail branding, customer relationship management, digital retail marketing, e-commerce promotion, customer experience and retail analytics.
Salary Range (India):
- Entry-level: ₹2.5–6 LPA
- Mid-level: ₹6–12 LPA
- Senior-level: ₹12–25+ LPA
Scope: Opportunities are available in retail chains, shopping malls, supermarkets, department stores, e-commerce companies, fashion retailers, consumer goods companies, electronics retailers, automobile businesses, lifestyle brands, food and beverage businesses, online marketplaces and retail marketing agencies. Learners may also pursue independent retail businesses, e-commerce ventures, merchandising services, retail marketing consultancy or digital retail services. Career advancement depends on retail experience, sales ability, customer understanding, communication skills, merchandising knowledge, digital proficiency, analytical capability, professional performance and further specialization.
