Description
Course Name: Diploma in Retail Management
Course Id: DRM/Q1001.
Education Qualification: 10th Pass.
Duration: 370 Hrs (Equivalent to One Year).
Total Credits: 18.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Stores Operations & Supply Chain Management- Basic Concepts of Supply Chain Management, Production, Inventory, Location, Transportation, Information, How the Supply Chain Works, Stock keeping unit, Job lot storage, Cross docking, Cycle Inventory, Safety Inventory, Seasonal Inventory, Transportation, The Evolving Structure of Supply Chains.
Marketing Management- Introduction to Marketing Mix, Types of Marketing Mix, Significance / Importance of Marketing Mix, The Concept of Market Segmentation, A Tale of Two Approaches, Principles of Marketing Management, Market Segmentation in Consumer Markets, Profile Criteria, Geographic, Political Failure to Segment.
Business Statistics- Aggregate of Facts, Numerically Expressed, Affected by Multiplicity of Causes, Reasonable Accuracy, Pre-determined Purpose, Collected in a Systematic Manner, Important terminology in statistics, Characteristics of Statistics, Nature of Statistics, Stages in a statistical Investigation.
Consumer Behaviour- Consumer Behavior and Marketing Action, Consumer Involvement, Consumer Decision Making Process, Consumer Behavior and Marketing Implications, Consumer Behavior Models, Consumer Behavior: Definition, Customers versus Consumers, Need for Study of Consumer Behavior.
Retail Environment- Retailing: Meaning, Retail Location Strategy, Retail in India, Global Retail Market, Retail Management, Modern Retail Management, Retailing Management, Characteristics and Functions, Life cycle and phase in growth of retail markets, Location assessment procedures, Challenges to retail developments in India.
Sales Management- Introduction, Definition, Benefits of selling activities, Elements of sales management, Objectives of sales management, SMBO approach, Organization of selling unit, Summary, Keywords, Self assessment questions, References/suggested readings.
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