Diploma in Retail Management

Description

Course Name: Diploma in Retail Management

Course Id: DRM/Q1001.

Eligibility: Completion of 10th Grade (high School) or equivalent.

Objective:  A Diploma in Retail Management is an excellent choice for individuals looking to pursue a career in the dynamic and growing retail industry. The program equips students with the knowledge and skills to manage retail businesses effectively, handle customer relations, optimize sales, and work with both physical stores and online platforms. Graduates are well-prepared to take on leadership roles and contribute to the success of retail operations.

Duration: 370 Hrs (Equivalent to One Year).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

• Duration- 120 minutes.
• No. of Questions- 60. (Multiple Choice Questions).
• 10 Questions from each module, each carry 10 marks.
• Maximum Marks- 600, Passing Marks- 40%.
• There is no negative marking in this module.

How Students will be Graded:
S.No.	Marks	Grade
1	91-100	O (Outstanding)
2	81-90	A+ (Excellent)
3	71-80	A (Very Good)
4	61-70	B (Good)
5	51-60	C (Average)
6	41-50	P (Pass)
7	0-40	F (Fail)

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Syllabus

Stores Operations & Supply Chain Management- Basic Concepts of Supply Chain Management, Production, Inventory, Location, Transportation, Information, How the Supply Chain Works, Stock keeping unit, Job lot storage, Cross docking, Cycle Inventory, Safety Inventory, Seasonal Inventory, Transportation, The Evolving Structure of Supply Chains.

Marketing Management- Introduction to Marketing Mix, Types of Marketing Mix, Significance / Importance of Marketing Mix, The Concept of Market Segmentation, A Tale of Two Approaches, Principles of Marketing Management, Market Segmentation in Consumer Markets, Profile Criteria, Geographic, Political Failure to Segment.

Business Statistics- Aggregate of Facts, Numerically Expressed, Affected by Multiplicity of Causes, Reasonable Accuracy, Pre-determined Purpose, Collected in a Systematic Manner, Important terminology in statistics, Characteristics of Statistics, Nature of Statistics, Stages in a statistical Investigation.

Consumer Behaviour- Consumer Behavior and Marketing Action, Consumer Involvement, Consumer Decision Making Process, Consumer Behavior and Marketing Implications, Consumer Behavior Models, Consumer Behavior: Definition, Customers versus Consumers, Need for Study of Consumer Behavior.

Retail Environment- Retailing: Meaning, Retail Location Strategy, Retail in India, Global Retail Market, Retail Management, Modern Retail Management, Retailing Management, Characteristics and Functions, Life cycle and phase in growth of retail markets, Location assessment procedures, Challenges to retail developments in India.

Sales Management- Introduction, Definition, Benefits of selling activities, Elements of sales management, Objectives of sales management, SMBO approach, Organization of selling unit, Summary, Keywords, Self assessment questions, References/suggested readings.

Job Opportunities after completion of Diploma in Retail Management course:

After successful completion of the Diploma in Retail Management program, graduates are prepared to take on a variety of roles in the retail industry. This program equips students with essential skills and knowledge in retail operations, marketing, customer service, inventory management, sales strategies, and business analysis. The diploma opens up diverse career opportunities across retail businesses, from small shops to large-scale retail chains and e-commerce platforms.

Career Options After Completion of the Diploma in Retail Management Program:

1. Retail Manager

• Responsibilities: Retail managers oversee the daily operations of retail stores, ensuring smooth operations, meeting sales targets, managing inventory, and improving customer satisfaction. They supervise staff, train new employees, and ensure that the store adheres to company policies.
• Key Skills: Team management, customer service, sales strategies, inventory control, and leadership.
• Industries: Supermarkets, fashion retail, electronics, department stores, and specialty shops.

2. Store Manager

• Responsibilities: Store managers are responsible for managing the entire store operation, including staff management, sales, budgeting, customer service, and overall store performance. They work closely with district or regional managers and ensure the store achieves its sales goals.
• Key Skills: Leadership, decision-making, problem-solving, and operational management.
• Industries: Retail chains, clothing stores, grocery stores, and consumer electronics.

3. Visual Merchandiser

• Responsibilities: Visual merchandisers are responsible for designing attractive in-store displays to entice customers and drive sales. They use their creativity and knowledge of consumer behavior to enhance product presentation and layout.
• Key Skills: Creativity, design skills, knowledge of consumer behavior, and attention to detail.
• Industries: Retail stores, fashion boutiques, shopping malls, and department stores.

4. Sales Manager

• Responsibilities: Sales managers lead sales teams, develop sales strategies, monitor performance, and ensure sales targets are met. They are responsible for driving revenue through effective selling techniques and customer engagement.
• Key Skills: Sales strategy, leadership, communication, and negotiation.
• Industries: Retail, wholesale, consumer electronics, and fashion.

5. Retail Buyer

• Responsibilities: Retail buyers are responsible for selecting and purchasing products for retail stores. They analyze market trends, negotiate with suppliers, and ensure that the store offers the right mix of products to attract customers.
• Key Skills: Market research, negotiation, product knowledge, and decision-making.
• Industries: Fashion, electronics, groceries, and home goods.

6. Customer Service Manager

• Responsibilities: Customer service managers oversee the customer service department, ensuring that all customer inquiries, complaints, and feedback are handled efficiently. They train customer service representatives and develop strategies to improve customer satisfaction.
• Key Skills: Communication, conflict resolution, leadership, and problem-solving.
• Industries: Retail, hospitality, telecommunications, and e-commerce.

7. Inventory Manager

• Responsibilities: Inventory managers oversee inventory control processes, ensuring the right stock levels are maintained. They monitor stock movement, handle stock orders, and track product availability.
• Key Skills: Inventory management, supply chain logistics, attention to detail, and organization.
• Industries: Retail, logistics, warehouses, and e-commerce.

8. E-commerce Manager

• Responsibilities: E-commerce managers are responsible for the online sales aspect of retail businesses. They manage online product listings, digital marketing campaigns, website optimization, and customer service related to online purchases.
• Key Skills: Digital marketing, SEO, e-commerce platforms, and data analysis.
• Industries: Online retail, consumer goods, fashion, and tech startups.

9. Franchise Manager

• Responsibilities: Franchise managers oversee the operation of retail franchise units. They ensure that franchisees adhere to the franchisor’s guidelines, achieve sales targets, and maintain operational standards.
• Key Skills: Management, communication, problem-solving, and business acumen.
• Industries: Fast food, retail chains, convenience stores, and fitness franchises.

10. Retail Analyst

• Responsibilities: Retail analysts research market trends, analyze consumer behavior, and monitor sales data to help businesses improve their retail strategies. They provide reports and recommendations based on data analysis.
• Key Skills: Analytical skills, data analysis, market research, and reporting.
• Industries: Consulting firms, retail chains, e-commerce companies, and market research agencies.

11. Supply Chain Manager

• Responsibilities: Supply chain managers oversee the logistics and distribution of products to retail stores. They manage suppliers, ensure on-time deliveries, and optimize the supply chain for efficiency.
• Key Skills: Logistics, negotiation, inventory management, and supply chain optimization.
• Industries: Retail, manufacturing, logistics, and warehousing.

12. Marketing Manager

• Responsibilities: Marketing managers in retail are responsible for promoting products, services, and the overall brand of the retail business. They create campaigns, manage advertising, and analyze customer feedback to drive sales.
• Key Skills: Marketing strategy, brand management, content creation, and digital marketing.
• Industries: Retail, e-commerce, FMCG, fashion, and electronics.

13. Retail Consultant

• Responsibilities: Retail consultants provide expert advice to retail businesses on improving operations, customer experience, and profitability. They may focus on areas such as store layout, inventory management, and sales strategies.
• Key Skills: Retail operations, consulting, problem-solving, and business strategy.
• Industries: Retail, consulting firms, and business development.

14. Loss Prevention Manager

• Responsibilities: Loss prevention managers are responsible for minimizing theft, fraud, and losses in retail stores. They implement security measures, conduct investigations, and train staff on security practices.
• Key Skills: Security management, attention to detail, risk assessment, and training.
• Industries: Retail, fashion, electronics, and supermarkets.

15. Human Resource Manager (Retail)

• Responsibilities: HR managers in retail are responsible for recruiting, training, and managing employees across retail stores. They ensure that the staff is motivated, well-trained, and aligned with the company’s goals.
• Key Skills: Recruitment, team management, communication, and conflict resolution.
• Industries: Retail chains, grocery stores, e-commerce, and hospitality.

Industries for Graduates of the Diploma in Retail Management Program:

Graduates of the Diploma in Retail Management can work in various sectors, including:

• Retail Chains: Clothing stores, supermarkets, electronics, and departmental stores.
• E-commerce: Online retail businesses, tech startups, and digital marketplaces.
• Hospitality: Hotels, restaurants, and resorts that operate retail shops or food outlets.
• Consumer Goods: Manufacturers and suppliers of products sold through retail channels.
• Franchising: Managing and supporting franchise operations across various industries.
• Consulting: Working as retail consultants to optimize store operations and strategies.

Salary Range:

The salary range for graduates of the Diploma in Retail Management program can vary depending on experience, location, and the company. Here is a rough idea of salary expectations in India:

• Entry-Level (0-2 years): ₹2.5 LPA – ₹4.5 LPA (for roles such as Sales Executive, Store Assistant, or Retail Assistant Manager).
• Mid-Level (2-5 years): ₹4.5 LPA – ₹8 LPA (for roles like Store Manager, Retail Supervisor, or Visual Merchandiser).
• Senior-Level (5+ years): ₹8 LPA – ₹15 LPA (for roles such as Retail Manager, Marketing Manager, or E-commerce Manager).
• Specialized Roles (e.g., Inventory Manager, Loss Prevention Manager): ₹6 LPA – ₹12 LPA, depending on the business’s scale.

Conclusion:

Graduates of the Diploma in Retail Management program can pursue a wide array of careers in the dynamic and growing retail industry. With the essential skills in retail operations, marketing, sales strategies, and customer service, they are well-positioned to take on leadership and management roles in both traditional brick-and-mortar retail businesses as well as the booming e-commerce sector. This program equips individuals for success in the competitive retail industry by preparing them for a range of roles that contribute to business growth and customer satisfaction.