Diploma in Retail Management

Description

Course Name: Diploma in Retail Management

Course Id: DRM/Q1001.
Education Qualification: 10th Pass.
Course and Exam Fee: 2500.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will receive Study Material and Online Examination link on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination within 7 days you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign) within 30 days.

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

Duration- 60 minutes.

No. of Questions- 30. (Multiple Choice Questions).

Maximum Marks- 600, Passing Marks- 40%.

There is No Negative marking in this module.

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Or You Can Fill below Enquiry form For Regular Course Training from our Training Centers located in India.

Student Course Enquiry Form

Syllabus

Diploma in Retail Management

Stores Operations & Supply Chain Management

Store Planning Design and Layout, Retail Merchandising, Pricing in Retailing, Importance of Supply Chain Management in Retailing; Setting up Retail organization, Size and space allocation, location strategy, Factors affecting the location of Retail, Retail location Research and Techniques, Objective of Good store Design. Store Layout and Space planning, Types of Layouts, role of Visual Merchandiser, Visual Merchandising Techniques, Controlling Costs and Reducing Inventories Loss, Exteriors, Interiors.

Marketing Management

Nature and scope of Marketing: Corporate orientations towards the market place. The marketing environment and Environment scanning, Marketing Information System and Marketing Research, Understanding consumer and Industrial markets, Market Segmentation: Targeting and Positioning, Product decisions –product mix, product life cycle, new product development, Branding and packaging decisions. Pricing methods and strategies, Distribution Decisions: Patterns of channels and types of intermediaries, channel design decisions, Channel conflict, types and functions of wholesalers and retailers, Emerging trends in retailing, Direct Marketing: Meaning, Benefits and growth of direct marketing, Forms of direct marketing, Multi level marketing, Meaning, need and importance of multilevel marketing, Advantages, Criticism of multilevel marketing, Ethical issues in direct & multilevel marketing.

Business Statistics

Measures of Central Tendency including arithmetic mean, geometric mean and harmonic mean: properties and applications; mode and median. Partition values- quartiles, deciles, and percentiles, Measures of Variation: absolute and Relative. Range, quartile deviation and mean deviation; Variance and Standard deviation; calculation and properties, Simple Linear Correlation Analysis: Meaning, and measurement. Karl Pearsons  co-efficient and Spearman’s rank correlation. Simple Linear Regression Analysis; Regression equations and estimation. Relationship between correlation and regression coefficients..

Ethics and corporate Social Responsibility

Business Ethics: Meaning of ethics’ why ethical problems occur in business. Ethical principles in business; Theories of Business Ethics. Globalization and Business Ethics, Concept, Need to improve corporate governance standards, Features of good governance, Models of Corporate Governance, Benefits of Good Corporate Governance. Meaning, Evolution of corporate social responsibility, CSR and corporate Sustainability, Business social performance. Environmental aspects of CSR, common indicators fro measuring social responsibility, CSR Models, Drivers of CSR, Role of Auditors in enhancing corporate governance ,duties and responsibility of auditors, corporate governance and internal auditors, Whistle blowing ;Kinds of Whistle blowing , Precluding the need for Whistle blowing discrimination.

Retail Environment

Retail: Meaning- Functions and special characteristics of Retailer- Reasons for studying. Retailing- Marketing- Retailer Equation- Marketing concepts applied to retailing-Retailing as a career- Trends in Retailing, Retail Model and Theories of Retail Development- Life cycle and phase in growth of retail markets- Business models in retail- other retail models, Strategic Planning in Retailing: Situation Analysis- Objectives- Need for identifying consumer needs- Overall strategy, feedback and control- consumer decision- making process, Retail in India: Evolution and size of retail in India- Drivers of retail change in India Foreign Direct Investment in retail- Challenges in retail developments in India.

Relationship Marketing & International Retailing

Management & Evaluation of Relationships in Retailing, Retail Research in Retailing: Importance of Research in Retailing, Trends in Retail Research, Areas of Retail Research. Customer Audits, Brand Management in retailing, Internationalization of Retailing and Evolution of International Retailing, Motives of International Retailing, International Retail Environment – Socio-Cultural, Economic, Political, Legal, Technological and issues in international retailing.