Diploma in Retail and Customer Service Management

Description

Course Name: Diploma in Retail and Customer Service Management

Course Id: DRCSM/Q1001.

Eligibility: Completion of 10+2 (higher Secondary) or equivalent.

Objective: The Diploma in Retail and Customer Service Management is a practical and industry-relevant program designed to prepare students for successful careers in the retail industry. By focusing on key areas such as retail management, sales, customer service, inventory management, and marketing, this program provides students with the skills necessary to excel in various retail positions.

Course Duration: 370 hrs (Equivalent to One Year).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will receive Study Material and Online Examination link on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 600, Passing Marks- 40%.
There is No Negative marking in this module.

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Syllabus

Retail Management Perspective-Definition, functions of retailing, types of retailing, forms of retailing based on ownership, Retail theories, Wheel of Retailing, Retail life cycle. Retailing in India, Influencing factors, Retail Consumer Behavior, Retail Operations, Retail Marketing Mix, Impact it in Retailing, Buying decision process and its implication to retailing.

Customer Service Management-Introduction, Customer Service Management, Service Breakdown, Customer Relationship Management, Research Methodology, Conclusions, Service Breakdown, Excellence and Success, Benefits to the Business firms, Meeting the Customer Expectations, types of Customer Relationship Management, Analytical and Collaborative, CRM as a sales strategy.

Buying Merchandising- Merchandise Management, Merchandise Assortment Planning, Purchasing Systems, Merchandise Purchasing, Organizing the Buying Process by Categories, Category Management, Setting Financial Objectives, Gross Margin Return on Inventory Investment, Sales Forecasting, Assortment Planning Process, Product Mix Trends.

Principles of Marketing Economics- Marketing Economics, Key Economic Concepts Related to Marketing, Supply and Demand, Economic Fundamentals, Supply and Demand Dynamics, Pricing, Competition, Shark Tank, What does supply and demand say about pricing generally, How could competition impact your brand.

Customer Value Management-Customer Value Management, What is Value in Business Markets, Customer Value Management, Gathering Evidence for Superior Value, Value Realization, How does the customer view the purchase, What does the customer want for non-strategic purchases.

Business Communication-English Grammar and its Usage, Enriching Vocabulary, Comprehension of Passage and  Art of Summarizing, Concept of Business Communication, Listening Skills, Business Correspondence, Concept of E-Correspondence, Common Business Terminologies.

Job Opportunities after completion of Diploma in Retail and Customer Service Management course:

After successful completion of the Diploma in Retail and Customer Service Management program, graduates are equipped with the skills and knowledge required to pursue a variety of career opportunities within the retail industry. The program focuses on aspects like consumer behavior, retail strategy, supply chain management, merchandising, and retail marketing, making graduates highly qualified for roles that drive business growth and customer satisfaction in the retail sector.

Career Options for Graduates of the Diploma in Retail and Customer Service Management:

1. Retail Manager

• Role: Overseeing day-to-day operations of a retail store or chain, managing staff, inventory, and customer service, and ensuring the store meets sales targets and operational efficiency. Retail managers play a crucial role in driving sales and creating a positive shopping experience for customers.
• Salary Range:
  • Entry-Level: ₹4,00,000 – ₹6,00,000 per annum
  • Mid-Level: ₹6,00,000 – ₹12,00,000 per annum
  • Senior-Level: ₹12,00,000 – ₹18,00,000+ per annum

2. Retail Store Operations Manager

• Role: Managing the day-to-day operations of a retail store, including staff management, inventory control, visual merchandising, and customer service. This role requires strong leadership skills and the ability to optimize store operations to improve efficiency and sales.
• Salary Range:
  • Entry-Level: ₹5,00,000 – ₹7,00,000 per annum
  • Mid-Level: ₹7,00,000 – ₹12,00,000 per annum
  • Senior-Level: ₹12,00,000 – ₹20,00,000 per annum

3. Visual Merchandiser

• Role: Designing and arranging product displays in retail stores to attract customers and boost sales. A visual merchandiser uses design principles and knowledge of consumer behavior to create visually appealing product placements and in-store displays.
• Salary Range:
  • Entry-Level: ₹3,00,000 – ₹5,00,000 per annum
  • Mid-Level: ₹5,00,000 – ₹8,00,000 per annum
  • Senior-Level: ₹8,00,000 – ₹12,00,000+ per annum

4. Supply Chain Manager (Retail)

• Role: Managing the end-to-end process of the supply chain, from product sourcing and manufacturing to delivery and distribution to retail outlets. Supply chain managers ensure products are available to meet demand while controlling costs and maintaining efficiency.
• Salary Range:
  • Entry-Level: ₹5,00,000 – ₹7,00,000 per annum
  • Mid-Level: ₹7,00,000 – ₹12,00,000 per annum
  • Senior-Level: ₹12,00,000 – ₹18,00,000+ per annum

5. Retail Marketing Manager

• Role: Developing and executing marketing strategies for retail brands, including promotional campaigns, advertising, and customer engagement programs. Retail marketing managers analyze customer data to create campaigns that attract more customers and increase sales.
• Salary Range:
  • Entry-Level: ₹5,00,000 – ₹7,00,000 per annum
  • Mid-Level: ₹7,00,000 – ₹12,00,000 per annum
  • Senior-Level: ₹12,00,000 – ₹18,00,000 per annum

6. Customer Relationship Manager

• Role: Managing customer relationships and ensuring a high level of customer satisfaction in retail operations. This includes overseeing loyalty programs, handling customer queries and complaints, and ensuring repeat business.
• Salary Range:
  • Entry-Level: ₹4,00,000 – ₹6,00,000 per annum
  • Mid-Level: ₹6,00,000 – ₹9,00,000 per annum
  • Senior-Level: ₹9,00,000 – ₹14,00,000+ per annum

7. E-commerce Manager (Retail)

• Role: Managing the online sales channels for retail brands, including the development of e-commerce websites, online marketing strategies, and customer experience on digital platforms. E-commerce managers ensure that online retail operations are seamless and profitable.
• Salary Range:
  • Entry-Level: ₹5,00,000 – ₹8,00,000 per annum
  • Mid-Level: ₹8,00,000 – ₹12,00,000 per annum
  • Senior-Level: ₹12,00,000 – ₹20,00,000+ per annum

8. Retail Analyst

• Role: Analyzing retail trends, customer behavior, sales data, and market conditions to make data-driven decisions that support business growth. Retail analysts help businesses understand how their products are performing and suggest improvements in inventory and marketing strategies.
• Salary Range:
  • Entry-Level: ₹4,00,000 – ₹6,00,000 per annum
  • Mid-Level: ₹6,00,000 – ₹9,00,000 per annum
  • Senior-Level: ₹9,00,000 – ₹15,00,000+ per annum

9. Franchise Manager

• Role: Managing the operations of retail franchises, including overseeing franchisee relationships, ensuring brand consistency, and achieving sales targets. Franchise managers ensure that each franchisee adheres to the company’s policies and guidelines.
• Salary Range:
  • Entry-Level: ₹5,00,000 – ₹7,00,000 per annum
  • Mid-Level: ₹7,00,000 – ₹10,00,000 per annum
  • Senior-Level: ₹10,00,000 – ₹15,00,000+ per annum

10. Product Manager (Retail)

• Role: Managing product portfolios for retail businesses, including product selection, pricing, and promotion strategies. Product managers collaborate with the supply chain, marketing, and sales teams to ensure products meet customer needs and generate profit.
• Salary Range:
  • Entry-Level: ₹5,00,000 – ₹7,00,000 per annum
  • Mid-Level: ₹7,00,000 – ₹10,00,000 per annum
  • Senior-Level: ₹10,00,000 – ₹18,00,000+ per annum

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Key Skills Developed During the Program:

• Retail Strategy & Planning: Understanding how to develop and implement strategies that align with business goals and market demands.
• Consumer Behavior Analysis: Learning to understand consumer preferences and behavior to optimize marketing and sales strategies.
• Retail Operations & Supply Chain: Knowledge of managing day-to-day operations, including inventory, logistics, and product sourcing.
• E-commerce Management: Insights into managing and growing online retail channels, with an emphasis on digital tools and platforms.
• Visual Merchandising: Skills in arranging products to create an attractive shopping environment that boosts sales.
• Sales & Marketing: Strong foundations in retail marketing strategies, promotions, and brand development.

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Salary Growth Factors:

• Experience: Entry-level salaries are typically on the lower end but can grow significantly with experience, especially in managerial and leadership positions.
• Location: Salaries are generally higher in major metropolitan cities such as Mumbai, Delhi, Bengaluru, and Hyderabad due to the higher cost of living and concentration of retail operations.
• Type of Employer: Global retail brands and top-tier companies tend to offer higher salaries compared to smaller or regional retail businesses.
• Industry Specialization: Professionals with specialized skills, such as in e-commerce, data analysis, or franchise management, may earn higher salaries due to the demand for expertise in those areas.

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Conclusion:

Graduates of the Diploma in Retail and Customer Service Management program have a wide range of career opportunities in retail management, operations, marketing, and supply chain management. With the growing importance of e-commerce and customer experience, professionals in this field can enjoy career advancement, salary growth, and opportunities for specialization. Whether in traditional retail stores, e-commerce, or franchise management, retail management professionals are crucial to the success and growth of retail businesses across India. The salary prospects improve with experience and expertise, especially as one progresses into leadership roles.