Description
Course Name: Diploma in Public Relation Officer
Course Id: DPRO/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective: A Diploma in Public Relations Officer is ideal for those seeking to pursue a career in public relations, media communication, and corporate branding. The program provides essential knowledge and skills in media relations, event management, social media, crisis communication, and brand management, making graduates well-equipped to manage and enhance the reputation of organizations or individuals.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Introduction to Public Relations: Definition and Scope of Public Relations, Importance of PR in Organizations, Functions of a Public Relations Officer, History and Evolution of PR, Advertising vs. Marketing, PR in Government and Corporate Sectors, Role of PR in Crisis Management, Ethics and Code of Conduct in PR, Trends and Innovations in PR, Career Opportunities in Public Relations.
Media Relations and Communication Strategies: Understanding the Media Landscape, Writing Effective Press Releases, Media Pitching and Relationship Building, Organizing Press Conferences, Managing Media Interviews, Role of Digital Media in PR, Press Kit Preparation, Handling Media Queries and Public Statements, Storytelling and Brand Narrative.
Corporate Branding and Reputation Management: Brand Identity and Image Building, Corporate Social Responsibility (CSR) and PR, Employer Branding Strategies, Reputation Monitoring and Damage Control, Managing Online Reviews and Public Perception, Creating Engaging PR Campaigns, Role of PR in Crisis Management, Measuring Brand Sentiment and Public Perception, Brand Storytelling Techniques, Public Opinion Analysis.
Public Speaking and Presentation Skills: Elements of Effective Public Speaking, Speech Writing Techniques, Delivering Press Statements and Public Addresses, Handling Q&A Sessions Professionally, Non-Verbal Communication in Public Speaking, Persuasion and Influence Techniques, Overcoming Stage Fear and Nervousness, Using Visual Aids for Effective Communication, Interview Techniques for TV and Radio, Mock Press Conference Exercises.
Digital PR and Social Media Management: Introduction to Digital Public Relations, Role of Social Media in PR, Creating Engaging Content for Social Media, Managing PR Campaigns on Digital Platforms, Online Reputation Management (ORM), Influencer Marketing and PR, Handling Social Media Backlash and Controversies, Social Media Monitoring Tools and Analytics, Crisis Management on Digital Platforms, Case Studies on Successful Digital PR Campaigns.
Public Affairs and Government Relations: Understanding Government and Political PR, Role of PR in Political Campaigns, Public Policy Advocacy and PR, Writing Political Press Releases and Speeches, Handling Media for Government Officials, Lobbying Strategies and Ethical Considerations, Public Awareness Campaigns, Managing Government Crises and Scandals, PR for Non-Profit and Social Causes, Case Studies on Government PR Success.
.Job Opportunities after completion of Diploma in Public Relation Officer course:
After the successful completion of the Diploma in Public Relations Officer (PRO) program, graduates are equipped with essential skills to handle communication and media relations for organizations, governments, or individuals. This diploma provides knowledge in handling public perceptions, crafting media messages, managing crises, and promoting the reputation of businesses, institutions, or individuals.
Career Options After Completion of the Diploma in Public Relations Officer Program:
1. Public Relations Officer (PRO)
- Responsibilities: PROs are responsible for managing an organization’s communication with the public, media, and other stakeholders. They create press releases, handle media inquiries, organize events, and manage the organization’s image.
- Key Skills: Excellent communication, media relations, crisis management, event planning, and writing skills.
- Industries: Corporates, government organizations, public sector companies, media houses, NGOs, healthcare, and education.
2. Corporate Communication Manager
- Responsibilities: Corporate communication managers oversee internal and external communication strategies for an organization. They work on brand messaging, manage crisis communication, and ensure the company’s messages align with its goals and values.
- Key Skills: Strategic communication, leadership, media relations, writing, and public speaking.
- Industries: Large corporations, MNCs, PR firms, government departments, and non-profit organizations.
3. Media Relations Manager
- Responsibilities: Media relations managers develop and maintain relationships with journalists and media outlets. They ensure positive media coverage and handle media inquiries for organizations or clients.
- Key Skills: Networking, communication, media knowledge, and understanding of journalistic practices.
- Industries: Public relations agencies, corporations, government, media houses, and NGOs.
4. Event Manager
- Responsibilities: Event managers organize corporate events, product launches, press conferences, and other promotional events for organizations. They manage logistics, publicity, vendor coordination, and ensure events are successful.
- Key Skills: Event planning, negotiation, coordination, communication, and budgeting.
- Industries: PR agencies, corporate offices, event management companies, hospitality industry, and media companies.
5. Brand Manager
- Responsibilities: Brand managers oversee the development and positioning of a brand in the market. They ensure consistent communication of the brand’s message and monitor its reputation through media and other communication channels.
- Key Skills: Marketing, strategic communication, creative thinking, market research, and media relations.
- Industries: Consumer goods companies, advertising agencies, MNCs, e-commerce, and retail.
6. Crisis Communication Specialist
- Responsibilities: Crisis communication specialists handle media and public relations during emergencies or company crises. They develop strategies to manage negative publicity and maintain or restore an organization’s reputation.
- Key Skills: Problem-solving, quick decision-making, communication under pressure, and public relations strategies.
- Industries: Corporates, government organizations, PR firms, NGOs, and media.
7. Social Media Manager
- Responsibilities: Social media managers create and implement social media strategies to enhance brand presence, engage with customers, and manage online reputation. They craft content for platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
- Key Skills: Social media platforms, content creation, analytics, and brand promotion.
- Industries: Marketing agencies, media companies, corporations, non-profits, and tech startups.
8. Advertising Copywriter
- Responsibilities: Advertising copywriters create compelling content for ads, brochures, websites, social media posts, and press releases. They develop brand narratives and ensure the message aligns with marketing goals.
- Key Skills: Creative writing, communication, and marketing.
- Industries: Advertising agencies, media companies, corporations, and PR firms.
9. Press Secretary
- Responsibilities: Press secretaries are responsible for managing the public image of public figures (such as politicians, celebrities, or corporate leaders) by managing media interactions and preparing official statements or speeches.
- Key Skills: Communication, media relations, political awareness, public speaking.
- Industries: Government offices, political campaigns, celebrities, and PR agencies.
10. Speech Writer
- Responsibilities: Speechwriters assist executives, politicians, or public figures in crafting speeches that communicate their messages effectively. They work closely with the public relations or media teams.
- Key Skills: Creative writing, research, public speaking, and communication.
- Industries: Government, corporate offices, media houses, PR agencies.
11. Public Affairs Specialist
- Responsibilities: Public affairs specialists manage the relationship between organizations and the public, especially in government and political settings. They draft policy statements, arrange public hearings, and communicate official viewpoints.
- Key Skills: Political knowledge, communication, research, and writing skills.
- Industries: Government agencies, non-profit organizations, and corporations with governmental ties.
12. Community Relations Coordinator
- Responsibilities: Community relations coordinators build and maintain relationships with local communities and ensure that a company’s operations are aligned with community interests. They often organize community-based events and initiatives.
- Key Skills: Communication, community engagement, event planning, and relationship building.
- Industries: Corporates, educational institutions, non-profits, and local government.
13. Public Relations Consultant
- Responsibilities: Public relations consultants provide advisory services to organizations on communication strategies. They help businesses craft positive public images and navigate through difficult PR situations.
- Key Skills: Strategic thinking, media relations, crisis management, and communication expertise.
- Industries: PR firms, self-employment, and consultancies.
14. Internal Communications Manager
- Responsibilities: Internal communication managers focus on maintaining communication within the organization. They ensure employees are well-informed about company policies, updates, and initiatives.
- Key Skills: Organizational communication, writing skills, employee engagement, and teamwork.
- Industries: Large corporations, healthcare institutions, and educational institutions.
15. Influencer Relations Manager
- Responsibilities: Influencer relations managers handle partnerships with social media influencers, bloggers, and celebrities to promote brands and products. They manage influencer collaborations, negotiations, and campaigns.
- Key Skills: Social media marketing, influencer outreach, contract negotiation, and communication.
- Industries: Marketing agencies, consumer goods companies, and tech firms.
Industries for Graduates of the Diploma in Public Relations Officer Program:
Graduates can find employment in a wide range of industries, including:
- Corporate Sector: Businesses that need to manage their public image, corporate communications, and customer relations.
- Government: Public information officers, spokespersons, or media advisors within government agencies.
- Media and Journalism: Media houses, public relations firms, and journalism organizations.
- Healthcare: Hospitals, healthcare management organizations, pharmaceutical companies, and NGOs working in health.
- Non-Profit Organizations: NGOs and charity organizations that need to communicate with the public, donors, and stakeholders.
- Education: Universities and educational institutions with large communication and outreach efforts.
- Entertainment and Sports: Celebrities, sports teams, and media personalities in need of public relations support.
- Hospitality and Tourism: Hotels, resorts, and travel agencies looking to manage their reputation and handle customer interactions.
Salary Range:
The salary range for Public Relations Officers and related roles in India varies widely depending on the level of experience, company size, and location:
- Entry-Level (0-2 years): ₹2.5 LPA – ₹4 LPA (for roles like Junior PR Executive, Media Assistant, or PR Assistant).
- Mid-Level (2-5 years): ₹4 LPA – ₹7 LPA (for roles like Public Relations Executive, Corporate Communication Manager, or Social Media Manager).
- Senior-Level (5+ years): ₹7 LPA – ₹12 LPA (for roles like Senior PR Manager, Media Relations Manager, or Corporate Communications Director).
- Specialized Roles (e.g., Crisis Communication Specialist, Influencer Relations Manager): ₹6 LPA – ₹15 LPA depending on experience and industry.
Conclusion:
Graduates of the Diploma in Public Relations Officer program have a wide range of career opportunities in various sectors such as corporate businesses, government, media, and non-profit organizations. With strong communication skills, media management expertise, and a strategic mindset, graduates can contribute significantly to shaping the public image of individuals, organizations, or brands. PR professionals are always in demand, especially in the age of digital media and constant media coverage.