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Certificate in Public Relation Officer

Diploma in Public Relation Officer

Rs.7,000 Rs.3,500

Enroll your course today to avail 50% discount offer, Diploma is valid for all type of Employment.

A Diploma in Public Relations Officer (PRO) is a specialized program designed to train students in the key aspects of public relations (PR) and communication. It provides practical knowledge and skills required to manage an organization’s image, handle media relations, and develop effective communication strategies.

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Description

Course Name: Diploma in Public Relation Officer
Course Id: DPRO/Q1001.

Eligibility: Completion of 10+2 (higher Secondary) or equivalent.

Objective: A Diploma in Public Relations Officer is ideal for those seeking to pursue a career in public relations, media communication, and corporate branding. The program provides essential knowledge and skills in media relations, event management, social media, crisis communication, and brand management, making graduates well-equipped to manage and enhance the reputation of organizations or individuals.

Duration: 370 Hrs (Equivalent to One Year).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

  • Duration- 120 minutes.
  • No. of Questions- 60. (Multiple Choice Questions).
  • 10 Questions from each module, each carry 10 marks.
  • Maximum Marks- 600, Passing Marks- 40%.
  • There is no negative marking in this module.
How Students will be Graded:
S.No. Marks Grade
1 91-100 O (Outstanding)
2 81-90 A+ (Excellent)
3 71-80 A (Very Good)
4 61-70 B (Good)
5 51-60 C (Average)
6 41-50 P (Pass)
7 0-40 F (Fail)

Benefits of Certification:

  • Government Authorized Assessment Agency Certification.
  • Certificate Valid for Lifetime.
  • Lifetime Verification of Certificate.
  • Free Job Assistance as per your Interest Area.

Syllabus

Introduction to Public Relations- Introduction, The Public Relations Environment, Definitions of Public Relations, Nature and Scope of Public Relations, Public Relations – Publics, The Process of Communication, The Public Relations Process, Benefits of Public Relations, Oral Communication, Speech and Interview, Printed and graphic Communication.

Code of Ethics in Public Relations- Ethics Defined Need for Ethical and Moral Standards of Society, Ethics in Public Relations-Unethical Practices in Public Relations, Impact of Public Relations on Society, Relation between Ethics and Professionalism, Relating Organizational Goals to Public Interest.

Effects of Good Public Realtion Strategies- Legal and Ethical Considerations in Public Relations, Concept of Social Responsibility in Business, Social Audit, Need for Ethical and Moral Standards of Society, Role of Public Relations : Information, Code of Ethics and Code of Conduct for Public Relations, Adoption of the Code of Ethics in India, Check Your Progress : Model Answers.

Public Relation and Brand Building- Aim and research question, Methodology and sources, Structure of the thesis, Limitations, Definitions, Building Strong brands, The fall of advertising and the rise of pr, How finish design brands use public relations in Building strong brands, Discussion, Concussion.

PR Campaign – Analysis and Implementation- Definitions of strategy, Definitions of Public Relations, Jargon busting, Why do you need a PR strategy, What are the essential elements, Conclusion, Jargon Busting -To whom are we talking, What is strategic planning and why do we need it, The Strategic Planning Process, Getting out what you put in.

Public Relations – Tools- Speeches delivered by experts, small sheets of paper distributed with your daily newspaper, advertisements on radio and television, huge display boards along the roadside giving information about a particular product, places where several products are displayed and sold, oral Communication, Speech and Interview.

Job Opportunities after completion of Diploma in Public Relation Officer course:

After the successful completion of the Diploma in Public Relations Officer (PRO) program, graduates are equipped with essential skills to handle communication and media relations for organizations, governments, or individuals. This diploma provides knowledge in handling public perceptions, crafting media messages, managing crises, and promoting the reputation of businesses, institutions, or individuals.

Career Options After Completion of the Diploma in Public Relations Officer Program:

1. Public Relations Officer (PRO)

  • Responsibilities: PROs are responsible for managing an organization’s communication with the public, media, and other stakeholders. They create press releases, handle media inquiries, organize events, and manage the organization’s image.
  • Key Skills: Excellent communication, media relations, crisis management, event planning, and writing skills.
  • Industries: Corporates, government organizations, public sector companies, media houses, NGOs, healthcare, and education.

2. Corporate Communication Manager

  • Responsibilities: Corporate communication managers oversee internal and external communication strategies for an organization. They work on brand messaging, manage crisis communication, and ensure the company’s messages align with its goals and values.
  • Key Skills: Strategic communication, leadership, media relations, writing, and public speaking.
  • Industries: Large corporations, MNCs, PR firms, government departments, and non-profit organizations.

3. Media Relations Manager

  • Responsibilities: Media relations managers develop and maintain relationships with journalists and media outlets. They ensure positive media coverage and handle media inquiries for organizations or clients.
  • Key Skills: Networking, communication, media knowledge, and understanding of journalistic practices.
  • Industries: Public relations agencies, corporations, government, media houses, and NGOs.

4. Event Manager

  • Responsibilities: Event managers organize corporate events, product launches, press conferences, and other promotional events for organizations. They manage logistics, publicity, vendor coordination, and ensure events are successful.
  • Key Skills: Event planning, negotiation, coordination, communication, and budgeting.
  • Industries: PR agencies, corporate offices, event management companies, hospitality industry, and media companies.

5. Brand Manager

  • Responsibilities: Brand managers oversee the development and positioning of a brand in the market. They ensure consistent communication of the brand’s message and monitor its reputation through media and other communication channels.
  • Key Skills: Marketing, strategic communication, creative thinking, market research, and media relations.
  • Industries: Consumer goods companies, advertising agencies, MNCs, e-commerce, and retail.

6. Crisis Communication Specialist

  • Responsibilities: Crisis communication specialists handle media and public relations during emergencies or company crises. They develop strategies to manage negative publicity and maintain or restore an organization’s reputation.
  • Key Skills: Problem-solving, quick decision-making, communication under pressure, and public relations strategies.
  • Industries: Corporates, government organizations, PR firms, NGOs, and media.

7. Social Media Manager

  • Responsibilities: Social media managers create and implement social media strategies to enhance brand presence, engage with customers, and manage online reputation. They craft content for platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
  • Key Skills: Social media platforms, content creation, analytics, and brand promotion.
  • Industries: Marketing agencies, media companies, corporations, non-profits, and tech startups.

8. Advertising Copywriter

  • Responsibilities: Advertising copywriters create compelling content for ads, brochures, websites, social media posts, and press releases. They develop brand narratives and ensure the message aligns with marketing goals.
  • Key Skills: Creative writing, communication, and marketing.
  • Industries: Advertising agencies, media companies, corporations, and PR firms.

9. Press Secretary

  • Responsibilities: Press secretaries are responsible for managing the public image of public figures (such as politicians, celebrities, or corporate leaders) by managing media interactions and preparing official statements or speeches.
  • Key Skills: Communication, media relations, political awareness, public speaking.
  • Industries: Government offices, political campaigns, celebrities, and PR agencies.

10. Speech Writer

  • Responsibilities: Speechwriters assist executives, politicians, or public figures in crafting speeches that communicate their messages effectively. They work closely with the public relations or media teams.
  • Key Skills: Creative writing, research, public speaking, and communication.
  • Industries: Government, corporate offices, media houses, PR agencies.

11. Public Affairs Specialist

  • Responsibilities: Public affairs specialists manage the relationship between organizations and the public, especially in government and political settings. They draft policy statements, arrange public hearings, and communicate official viewpoints.
  • Key Skills: Political knowledge, communication, research, and writing skills.
  • Industries: Government agencies, non-profit organizations, and corporations with governmental ties.

12. Community Relations Coordinator

  • Responsibilities: Community relations coordinators build and maintain relationships with local communities and ensure that a company’s operations are aligned with community interests. They often organize community-based events and initiatives.
  • Key Skills: Communication, community engagement, event planning, and relationship building.
  • Industries: Corporates, educational institutions, non-profits, and local government.

13. Public Relations Consultant

  • Responsibilities: Public relations consultants provide advisory services to organizations on communication strategies. They help businesses craft positive public images and navigate through difficult PR situations.
  • Key Skills: Strategic thinking, media relations, crisis management, and communication expertise.
  • Industries: PR firms, self-employment, and consultancies.

14. Internal Communications Manager

  • Responsibilities: Internal communication managers focus on maintaining communication within the organization. They ensure employees are well-informed about company policies, updates, and initiatives.
  • Key Skills: Organizational communication, writing skills, employee engagement, and teamwork.
  • Industries: Large corporations, healthcare institutions, and educational institutions.

15. Influencer Relations Manager

  • Responsibilities: Influencer relations managers handle partnerships with social media influencers, bloggers, and celebrities to promote brands and products. They manage influencer collaborations, negotiations, and campaigns.
  • Key Skills: Social media marketing, influencer outreach, contract negotiation, and communication.
  • Industries: Marketing agencies, consumer goods companies, and tech firms.

Industries for Graduates of the Diploma in Public Relations Officer Program:

Graduates can find employment in a wide range of industries, including:

  • Corporate Sector: Businesses that need to manage their public image, corporate communications, and customer relations.
  • Government: Public information officers, spokespersons, or media advisors within government agencies.
  • Media and Journalism: Media houses, public relations firms, and journalism organizations.
  • Healthcare: Hospitals, healthcare management organizations, pharmaceutical companies, and NGOs working in health.
  • Non-Profit Organizations: NGOs and charity organizations that need to communicate with the public, donors, and stakeholders.
  • Education: Universities and educational institutions with large communication and outreach efforts.
  • Entertainment and Sports: Celebrities, sports teams, and media personalities in need of public relations support.
  • Hospitality and Tourism: Hotels, resorts, and travel agencies looking to manage their reputation and handle customer interactions.

Salary Range:

The salary range for Public Relations Officers and related roles in India varies widely depending on the level of experience, company size, and location:

  • Entry-Level (0-2 years): ₹2.5 LPA – ₹4 LPA (for roles like Junior PR Executive, Media Assistant, or PR Assistant).
  • Mid-Level (2-5 years): ₹4 LPA – ₹7 LPA (for roles like Public Relations Executive, Corporate Communication Manager, or Social Media Manager).
  • Senior-Level (5+ years): ₹7 LPA – ₹12 LPA (for roles like Senior PR Manager, Media Relations Manager, or Corporate Communications Director).
  • Specialized Roles (e.g., Crisis Communication Specialist, Influencer Relations Manager): ₹6 LPA – ₹15 LPA depending on experience and industry.

Conclusion:

Graduates of the Diploma in Public Relations Officer program have a wide range of career opportunities in various sectors such as corporate businesses, government, media, and non-profit organizations. With strong communication skills, media management expertise, and a strategic mindset, graduates can contribute significantly to shaping the public image of individuals, organizations, or brands. PR professionals are always in demand, especially in the age of digital media and constant media coverage.