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Diploma in Product and Brand Management

Rs.8,000 Rs.4,000

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A Diploma in Product and Brand Management is a specialized program designed to provide individuals with the knowledge and skills necessary to manage products and brands effectively. This qualification is ideal for those looking to develop a career in product management, brand development, or marketing.

Description

Course Name: Diploma in Product and Brand Management
Course Id: DPBM/Q1001.

Eligibility: Completion of 10+2 (higher Secondary) or equivalent.

Objective: The program is aimed at individuals interested in pursuing careers in marketing, product management, brand management, or entrepreneurship. It equips them with the practical tools and strategic insights needed to develop and manage products and brands that resonate with customers and perform well in the market.

Duration: 370 Hrs (Equivalent to One Year).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

  • Duration- 120 minutes.
  • No. of Questions- 60. (Multiple Choice Questions).
  • 10 Questions from each module, each carry 10 marks.
  • Maximum Marks- 600, Passing Marks- 40%.
  • There is no negative marking in this module.
How Students will be Graded:
S.No. Marks Grade
1 91-100 O (Outstanding)
2 81-90 A+ (Excellent)
3 71-80 A (Very Good)
4 61-70 B (Good)
5 51-60 C (Average)
6 41-50 P (Pass)
7 0-40 F (Fail)

Benefits of Certification:

  • Government Authorized Assessment Agency Certification.
  • Certificate Valid for Lifetime.
  • Lifetime Verification of Certificate.
  • Free Job Assistance as per your Interest Area.

Diploma In Product and Brand Management

 Introduction to Product & Product Related Concepts- Objectives, Introduction, Meaning of Product, Product Mix and Product Line, Product Mix and Product Line Strategies, Classification of Products, Consumer Goods, Industrial Goods, Durable Goods and Non-durable Goods, Services, Product Diversification, Related Diversification, Unrelated Diversification, Advantages of Diversification, explain the meaning of product and its essential attributes.

Product Planning- Introduction, Product Planning, Market Analysis, Assessing Competitors’ Strength and Weaknesses, How to Get Competitive Advantage, Product Promotional Efforts, Product Mix Determination, Summary, understand the importance of product planning, understand the need of market analysis in product planning, assess competitors’ strength and weaknesses, identify the specific ways by which you can differentiate among products of different brands.

Brand and Brand Management- Basics of Brand Management, The Market and Brand Basics, Brand Evolution and Value of Brands, The Brand and The Consumer, Brand Planning, Brand Planning and Budling, The Strategic Brand Management Process, Building Brand Portfolios, Brand Equity and Brand Value, Basics of Brand Equity and Brand Value, Brand Positioning, Brand Re- Positioning, Brand Assessment, Brand Evaluation, Brand Assessment Through Research.

New Product development- Objectives, Introduction, Importance of Product Innovation, New Product Development, Idea Generation, Idea Screening, Concept Development and Testing, Business Analysis, Product Development and Marketing Strategy Development, Market Testing, Commercialisation, Product Life Cycle, Marketing Strategies at Different Stages of PLC, stat8 tile meaning and importance of product innovation.

Brand Valuation and Brand Loyalty- Introduction, Background, Problem discussion, Purpose, Brand Loyalty, Behavioral and Attitudinal Brand Loyalty, Product Involvement, Theoretical summary, Research model and research questions, Methodology chapter, Data Analysis Method-­‐ Grounded Theory, Quality Criteria, Empirical Investigation, Behavioral Brand Loyalty, Cognitive Brand Loyalty, Analysis, Conclusion, Delimitations, Research Implications.

Ethics and Spirituality for Product and Brand Management- Product Planning and Management, Product Life-cycle and Marketing Strategies, New Product Development Idea Generation, Screening, Concept Development and Testing, Business Analysis, Test Marketing and Product Launching, Branding Strategies, Branding Concepts, Branding Decisions, Introduction, Product concept, Definitions, Product levels, Product hierarchy, Product classifications, Product mix, Product-line decisions, Managing line extensions.

Job Opportunities after completion of Diploma in Product and Brand Management course:

Graduates of the Diploma in Product and Brand Management program are equipped with specialized knowledge in managing products and building brands effectively. This program focuses on understanding market trends, consumer behavior, product development, brand strategy, and marketing tactics that help businesses create strong product offerings and establish market-leading brands. Product and brand management professionals play a vital role in driving business growth, ensuring product success, and maintaining brand value.

The demand for skilled product and brand managers is high across industries such as consumer goods, retail, technology, pharmaceuticals, and services, as organizations increasingly recognize the importance of strong product strategies and brand positioning.

Here are the career options for graduates of a Diploma in Product and Brand Management program along with salary ranges in India:

1. Brand Manager

  • Role: Brand managers are responsible for developing and managing the overall brand strategy, including brand positioning, marketing, and communication. They ensure brand consistency, work on brand promotions, and monitor consumer perception and market trends to enhance brand equity.
  • Industries: FMCG, retail, fashion, technology, consumer electronics, automobiles.
  • Salary Range:
    • Entry-Level: ₹6,00,000 – ₹8,00,000 per year
    • Mid-Level: ₹8,00,000 – ₹15,00,000 per year
    • Senior-Level: ₹15,00,000 – ₹30,00,000+ per year
    • Note: Brand Managers in leading FMCG and technology companies can earn higher salaries, especially with more experience and a proven track record.

2. Product Manager

  • Role: Product managers oversee the development and lifecycle of products from concept to market. They work closely with cross-functional teams (marketing, R&D, operations) to ensure that the product meets market needs, is competitive, and aligns with the company’s business goals.
  • Industries: Technology, consumer goods, automotive, e-commerce, pharmaceutical, FMCG.
  • Salary Range:
    • Entry-Level: ₹6,00,000 – ₹9,00,000 per year
    • Mid-Level: ₹9,00,000 – ₹18,00,000 per year
    • Senior-Level: ₹18,00,000 – ₹35,00,000+ per year
    • Note: Product Managers in the tech industry or those handling high-growth products can earn more, especially in companies with large product portfolios.

3. Marketing Manager

  • Role: Marketing Managers are responsible for creating and executing marketing campaigns that promote products and brands. They also analyze market trends, customer insights, and competitor strategies to develop effective marketing strategies that drive brand awareness and sales.
  • Industries: FMCG, technology, retail, fashion, healthcare, financial services.
  • Salary Range:
    • Entry-Level: ₹5,00,000 – ₹8,00,000 per year
    • Mid-Level: ₹8,00,000 – ₹15,00,000 per year
    • Senior-Level: ₹15,00,000 – ₹25,00,000+ per year
    • Note: Marketing Managers in high-demand sectors like e-commerce or tech startups can earn higher salaries.

4. Product Development Manager

  • Role: Product Development Managers oversee the process of developing new products or improving existing ones. They ensure that products meet market needs, regulatory requirements, and quality standards. They work closely with R&D, marketing, and manufacturing teams.
  • Industries: Technology, FMCG, pharmaceuticals, consumer goods, automotive.
  • Salary Range:
    • Entry-Level: ₹6,00,000 – ₹8,00,000 per year
    • Mid-Level: ₹8,00,000 – ₹15,00,000 per year
    • Senior-Level: ₹15,00,000 – ₹30,00,000+ per year
    • Note: Product Development Managers in technology or pharmaceutical sectors tend to earn more due to the complexity and regulatory nature of these industries.

5. Digital Brand Manager

  • Role: Digital Brand Managers focus on managing the online presence and branding of a company or product. They work on digital marketing strategies, social media campaigns, search engine optimization (SEO), content marketing, and influencer partnerships to build a brand’s online visibility.
  • Industries: E-commerce, retail, media, tech, FMCG, lifestyle brands.
  • Salary Range:
    • Entry-Level: ₹5,00,000 – ₹8,00,000 per year
    • Mid-Level: ₹8,00,000 – ₹15,00,000 per year
    • Senior-Level: ₹15,00,000 – ₹25,00,000+ per year
    • Note: Digital Brand Managers in high-growth digital sectors like e-commerce or technology can earn more.

6. Market Research Analyst

  • Role: Market Research Analysts gather and analyze data about market trends, consumer preferences, and competitor strategies. They provide insights that help in product development, marketing strategies, and brand positioning decisions.
  • Industries: Market research firms, consulting firms, FMCG, retail, technology, healthcare.
  • Salary Range:
    • Entry-Level: ₹3,50,000 – ₹6,00,000 per year
    • Mid-Level: ₹6,00,000 – ₹10,00,000 per year
    • Senior-Level: ₹10,00,000 – ₹18,00,000+ per year
    • Note: Market Research Analysts with specialized knowledge in consumer behavior or advanced analytical skills can earn higher salaries.

7. Advertising Manager

  • Role: Advertising Managers oversee advertising campaigns across different channels (TV, print, digital, social media, etc.). They work with creative teams, media agencies, and other stakeholders to develop strategies that increase brand awareness and drive consumer engagement.
  • Industries: Advertising agencies, media companies, FMCG, automotive, retail, technology.
  • Salary Range:
    • Entry-Level: ₹4,00,000 – ₹7,00,000 per year
    • Mid-Level: ₹7,00,000 – ₹12,00,000 per year
    • Senior-Level: ₹12,00,000 – ₹20,00,000+ per year
    • Note: Advertising Managers with experience in managing large-scale campaigns or those working in high-budget sectors (like FMCG) earn more.

8. Category Manager

  • Role: Category Managers are responsible for managing a group or category of products within an organization. They make strategic decisions regarding product assortment, pricing, promotions, and inventory management to maximize profitability and market share.
  • Industries: FMCG, retail, consumer electronics, e-commerce.
  • Salary Range:
    • Entry-Level: ₹5,00,000 – ₹7,00,000 per year
    • Mid-Level: ₹7,00,000 – ₹12,00,000 per year
    • Senior-Level: ₹12,00,000 – ₹20,00,000+ per year
    • Note: Category Managers in large organizations or those managing high-margin product categories can earn higher salaries.

9. E-commerce Manager

  • Role: E-commerce Managers manage online product listings, marketing strategies, and sales channels. They work closely with marketing teams to optimize product visibility, increase conversions, and enhance the customer experience on digital platforms.
  • Industries: E-commerce, retail, technology, FMCG, lifestyle.
  • Salary Range:
    • Entry-Level: ₹6,00,000 – ₹8,00,000 per year
    • Mid-Level: ₹8,00,000 – ₹15,00,000 per year
    • Senior-Level: ₹15,00,000 – ₹25,00,000+ per year
    • Note: E-commerce Managers in large online retail platforms or tech companies earn higher salaries, especially in growing sectors.

10. Product Marketing Manager

  • Role: Product Marketing Managers focus on launching and promoting products. They work on go-to-market strategies, marketing communications, competitive analysis, and positioning. They ensure that products meet customer needs and that the marketing messages are aligned with product goals.
  • Industries: Technology, FMCG, retail, healthcare, consumer electronics, e-commerce.
  • Salary Range:
    • Entry-Level: ₹6,00,000 – ₹8,00,000 per year
    • Mid-Level: ₹8,00,000 – ₹15,00,000 per year
    • Senior-Level: ₹15,00,000 – ₹30,00,000+ per year
    • Note: Senior Product Marketing Managers with experience in launching global products can command higher salaries.

Geographic Variability:

  • Metro Cities: Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, and Pune tend to offer higher salary ranges due to the concentration of multinational companies, consumer brands, and marketing agencies in these areas.
  • Tier-2 Cities: Cities like Chandigarh, Jaipur, Ahmedabad, and Kolkata provide opportunities, but salaries may be slightly lower compared to metros.

Conclusion:

A Diploma in Product and Brand Management offers a diverse range of career opportunities in fields such as brand management, product development, marketing, and digital strategy. The program opens doors to roles in high-demand sectors like FMCG, e-commerce, retail, technology, and more. As businesses increasingly focus on creating innovative products and strengthening their brand image, graduates with this diploma can expect a promising career with competitive salaries and ample growth opportunities.