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Diploma in Product and Brand Management

Rs.7,000 Rs.3,500

IISDT Offers 50% discount on all courses. Enroll your course today to avail discount offer. Government Job Valid Diploma/Certificate.

When a company makes its products and services attached to its audience is branding. and how the product reaches the customers and generates value for them is product management. In the product development process, product managers focus on how the product meets the company’s positioning and how it delivers the brand.


Course Name: Diploma in Product and Brand Management
Course Id: DPBM/Q1001.
Education Qualification: 12th Pass.

Duration: 370 Hrs (Equivalent to One Year).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

  • Duration- 120 minutes.
  • No. of Questions- 60. (Multiple Choice Questions).
  • 10 Questions from each module, each carry 10 marks.
  • Maximum Marks- 600, Passing Marks- 40%.
  • There is no negative marking in this module.
How Students will be Graded:
191-100O (Outstanding)
281-90A+ (Excellent)
371-80A (Very Good)
461-70B (Good)
551-60C (Average)
641-50P (Pass)
70-40F (Fail)

Benefits of Certification:

  • Government Authorized Assessment Agency Certification.
  • Certificate Valid for Lifetime.
  • Lifetime Verification of Certificate.
  • Free Job Assistance as per your Interest Area.

Diploma In Product and Brand Management

 Introduction to Product & Product Related Concepts- Objectives, Introduction, Meaning of Product, Product Mix and Product Line, Product Mix and Product Line Strategies, Classification of Products, Consumer Goods, Industrial Goods, Durable Goods and Non-durable Goods, Services, Product Diversification, Related Diversification, Unrelated Diversification, Advantages of Diversification, explain the meaning of product and its essential attributes.

Product Planning- Introduction, Product Planning, Market Analysis, Assessing Competitors’ Strength and Weaknesses, How to Get Competitive Advantage, Product Promotional Efforts, Product Mix Determination, Summary, understand the importance of product planning, understand the need of market analysis in product planning, assess competitors’ strength and weaknesses, identify the specific ways by which you can differentiate among products of different brands.

Brand and Brand Management- Basics of Brand Management, The Market and Brand Basics, Brand Evolution and Value of Brands, The Brand and The Consumer, Brand Planning, Brand Planning and Budling, The Strategic Brand Management Process, Building Brand Portfolios, Brand Equity and Brand Value, Basics of Brand Equity and Brand Value, Brand Positioning, Brand Re- Positioning, Brand Assessment, Brand Evaluation, Brand Assessment Through Research.

New Product development- Objectives, Introduction, Importance of Product Innovation, New Product Development, Idea Generation, Idea Screening, Concept Development and Testing, Business Analysis, Product Development and Marketing Strategy Development, Market Testing, Commercialisation, Product Life Cycle, Marketing Strategies at Different Stages of PLC, stat8 tile meaning and importance of product innovation.

Brand Valuation and Brand Loyalty- Introduction, Background, Problem discussion, Purpose, Brand Loyalty, Behavioral and Attitudinal Brand Loyalty, Product Involvement, Theoretical summary, Research model and research questions, Methodology chapter, Data Analysis Method-­‐ Grounded Theory, Quality Criteria, Empirical Investigation, Behavioral Brand Loyalty, Cognitive Brand Loyalty, Analysis, Conclusion, Delimitations, Research Implications.

Ethics and Spirituality for Product and Brand Management- Product Planning and Management, Product Life-cycle and Marketing Strategies, New Product Development Idea Generation, Screening, Concept Development and Testing, Business Analysis, Test Marketing and Product Launching, Branding Strategies, Branding Concepts, Branding Decisions, Introduction, Product concept, Definitions, Product levels, Product hierarchy, Product classifications, Product mix, Product-line decisions, Managing line extensions.