Diploma in Media Management

Description

Course Name: Diploma in Media Management

Course Id: DMM/Q0001.
Education Qualification: 10th Class.

Duration: 370 Hrs (Equivalent to One Year).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

• Duration- 120 minutes.
• No. of Questions- 60. (Multiple Choice Questions).
• 10 Questions from each module, each carry 10 marks.
• Maximum Marks- 600, Passing Marks- 40%.
• There is no negative marking in this module.

How Students will be Graded:
S.No.	Marks	Grade
1	91-100	O (Outstanding)
2	81-90	A+ (Excellent)
3	71-80	A (Very Good)
4	61-70	B (Good)
5	51-60	C (Average)
6	41-50	P (Pass)
7	0-40	F (Fail)

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Syllabus

Media Marketing – Your Digital Marketing Strategy Template, Developing a Content Marketing Strategy, Crafting a Digital Advertising Plan, Understanding Social Media Marketing, Following Email Marketing Best Practices, Designing Your Search Marketing Strategy, Applying Website Analytics to Your Digital Marketing, Leveraging Convention Rate Optimization to Drive Growth.

Media Planning Strategies – An Overview of Media Planning, Sources of Media Research, Media Planning Process, Media Strategy, Role of Media Buyer, Criterion for Selecting Media Vehicles, Selecting Suitable Media options and Media Buying, Communication Mix, Six Successful Strategies for Negotiation, Digital Media Planning, Digital Media Buying.

Advertising – Advertising: An Introduction, Advertising Media, Advertising Agencies, Advertising Budget, Advertising Appeal, Advertisement Copywriting, Advertising Layout Design, Advertising Campaign, Strategic Advertising Decision, Strategic Media Planning, Creativity in Advertising, Media Planning, Media Decision, Internet as Advertising Media, Permission Marketing, Measuring Advertising Effectiveness, Advertising in International Market Place, Sales Promotion, Sales Force Management.

News Media Management – Importance of Media Management, Management Systems in Press, Radio Management, Cinema Management, Television Management, New Media and its Impact-Media Economy With Special Reference to Indian Market, Introduction to Media Economies, Customer Relationship Management in Print, FDI in Media, Administration in Broadcast Media Organizations.

New Media Communication – New Media and New Technologies, New Media and Visual Cultural, Networks, Users and Economics, New Media in Everyday Life, Cyber culture: Technology, Nature and Culture.

Reporting, Writing and Editing for Print Media – Modern Trends in Reporting, News Writing is an Art, Principles of Translation, Editing, The Art of Interviewing, Structure of the Editorial Department, Style Sheet, Typography, Newspaper Makeup,      Elements of Newspaper Makeup, Newspaper Format, Freedom of Press, Price and Page Control.