Diploma in Media Management

Description

Course Name: Diploma in Media Management

Course Id: DMM/Q0001.

Eligibility: Completion of 10+2 (higher Secondary) or equivalent.

Objective: A Diploma in Media Management is a gateway to a vibrant and dynamic career in the ever-evolving media industry. It offers a unique combination of creative and managerial expertise, enabling graduates to take on leadership roles in media production, marketing, and communication. By the end of the program, students are well-equipped to adapt to technological advancements, address industry challenges, and contribute meaningfully to the growth and success of media organizations.

Duration: 370 Hrs (Equivalent to One Year).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

• Duration- 120 minutes.
• No. of Questions- 60. (Multiple Choice Questions).
• 10 Questions from each module, each carry 10 marks.
• Maximum Marks- 600, Passing Marks- 40%.
• There is no negative marking in this module.

How Students will be Graded:
S.No.	Marks	Grade
1	91-100	O (Outstanding)
2	81-90	A+ (Excellent)
3	71-80	A (Very Good)
4	61-70	B (Good)
5	51-60	C (Average)
6	41-50	P (Pass)
7	0-40	F (Fail)

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Syllabus

Media Marketing – Your Digital Marketing Strategy Template, Developing a Content Marketing Strategy, Crafting a Digital Advertising Plan, Understanding Social Media Marketing, Following Email Marketing Best Practices, Designing Your Search Marketing Strategy, Applying Website Analytics to Your Digital Marketing, Leveraging Convention Rate Optimization to Drive Growth.

Media Planning Strategies – An Overview of Media Planning, Sources of Media Research, Media Planning Process, Media Strategy, Role of Media Buyer, Criterion for Selecting Media Vehicles, Selecting Suitable Media options and Media Buying, Communication Mix, Six Successful Strategies for Negotiation, Digital Media Planning, Digital Media Buying.

Advertising – Advertising: An Introduction, Advertising Media, Advertising Agencies, Advertising Budget, Advertising Appeal, Advertisement Copywriting, Advertising Layout Design, Advertising Campaign, Strategic Advertising Decision, Strategic Media Planning, Creativity in Advertising, Media Planning, Media Decision, Internet as Advertising Media, Permission Marketing, Measuring Advertising Effectiveness, Advertising in International Market Place, Sales Promotion, Sales Force Management.

News Media Management – Importance of Media Management, Management Systems in Press, Radio Management, Cinema Management, Television Management, New Media and its Impact-Media Economy With Special Reference to Indian Market, Introduction to Media Economies, Customer Relationship Management in Print, FDI in Media, Administration in Broadcast Media Organizations.

New Media Communication – New Media and New Technologies, New Media and Visual Cultural, Networks, Users and Economics, New Media in Everyday Life, Cyber culture: Technology, Nature and Culture.

Reporting, Writing and Editing for Print Media – Modern Trends in Reporting, News Writing is an Art, Principles of Translation, Editing, The Art of Interviewing, Structure of the Editorial Department, Style Sheet, Typography, Newspaper Makeup,      Elements of Newspaper Makeup, Newspaper Format, Freedom of Press, Price and Page Control.

Job Opportunities after completion of Diploma in Media Management course:

After successful completion of the Diploma in Media Management, graduates are equipped with essential skills in media planning, marketing, communication, and strategic media operations. This program focuses on managing media platforms such as television, radio, print, digital media, advertising, and public relations. Graduates have opportunities to work across diverse sectors, including entertainment, journalism, marketing, advertising, media houses, and public relations firms.

Career Options for Graduates:

1. Media Manager

• Role: Media Managers oversee the planning, execution, and monitoring of media campaigns, whether in traditional media (TV, radio, print) or digital platforms. They work closely with marketing teams, ensuring media content is aligned with the company’s branding and communication strategy.
• Salary:
  • Entry-level: ₹4–6 LPA
  • Mid-level: ₹6–10 LPA
  • Senior-level: ₹10–15 LPA

2. Media Planner

• Role: Media Planners analyze target audiences, identify appropriate media channels, and develop strategies to ensure effective media placement. They often work in advertising agencies, media buying firms, or in-house marketing teams.
• Salary:
  • Entry-level: ₹3–5 LPA
  • Mid-level: ₹5–8 LPA
  • Senior-level: ₹8–12 LPA

3. Digital Media Manager

• Role: Digital Media Managers focus on planning, implementing, and managing digital marketing strategies across online platforms. They are responsible for content creation, social media management, SEO, email marketing, and online campaigns.
• Salary:
  • Entry-level: ₹3–5 LPA
  • Mid-level: ₹5–8 LPA
  • Senior-level: ₹8–12 LPA

4. Content Strategist

• Role: Content Strategists develop content strategies for websites, blogs, social media, and digital marketing campaigns. They ensure content aligns with the company’s voice and attracts the target audience.
• Salary:
  • Entry-level: ₹3–5 LPA
  • Mid-level: ₹5–8 LPA
  • Senior-level: ₹8–12 LPA

5. Public Relations (PR) Manager

• Role: PR Managers handle the public image of organizations, manage media relations, coordinate press releases, and ensure positive media coverage. They work with media outlets to ensure favorable representations of their clients.
• Salary:
  • Entry-level: ₹3–5 LPA
  • Mid-level: ₹5–8 LPA
  • Senior-level: ₹8–15 LPA

6. Brand Manager

• Role: Brand Managers are responsible for managing a company’s brand, working on strategies to maintain and enhance brand identity. They work closely with media and advertising agencies to promote the brand across various platforms.
• Salary:
  • Entry-level: ₹4–6 LPA
  • Mid-level: ₹6–10 LPA
  • Senior-level: ₹10–15 LPA

7. Media Buyer

• Role: Media Buyers are responsible for purchasing media space (TV, radio, digital platforms) for advertising campaigns. They work closely with media planners and ensure that the media placement aligns with the overall marketing strategy.
• Salary:
  • Entry-level: ₹3–5 LPA
  • Mid-level: ₹5–8 LPA
  • Senior-level: ₹8–12 LPA

8. Advertising Manager

• Role: Advertising Managers plan, execute, and oversee advertising campaigns, either for agencies or in-house marketing teams. They manage the creation of ad content, choose media channels, and track the effectiveness of campaigns.
• Salary:
  • Entry-level: ₹3–5 LPA
  • Mid-level: ₹5–8 LPA
  • Senior-level: ₹8–12 LPA

9. Television Producer

• Role: Television Producers oversee the production of TV programs, from conception to broadcast. They handle the creative and logistical aspects, working with scriptwriters, directors, and technical teams to create engaging TV content.
• Salary:
  • Entry-level: ₹4–6 LPA
  • Mid-level: ₹6–10 LPA
  • Senior-level: ₹10–20 LPA

10. Film Production Manager

• Role: Film Production Managers oversee the logistics and administration of film production, managing budgets, schedules, and coordination among departments to ensure the smooth flow of operations during shoots.
• Salary:
  • Entry-level: ₹4–6 LPA
  • Mid-level: ₹6–10 LPA
  • Senior-level: ₹10–18 LPA

11. Social Media Manager

• Role: Social Media Managers develop and implement social media strategies to enhance brand visibility, engage with the audience, and increase followers. They manage content creation, community interaction, and track social media metrics.
• Salary:
  • Entry-level: ₹3–5 LPA
  • Mid-level: ₹5–8 LPA
  • Senior-level: ₹8–12 LPA

12. Media Sales Executive

• Role: Media Sales Executives are responsible for selling media space or airtime to advertisers, generating new business leads, negotiating contracts, and managing client accounts.
• Salary:
  • Entry-level: ₹2.5–4 LPA
  • Mid-level: ₹4–6 LPA
  • Senior-level: ₹6–10 LPA (plus commissions)

13. Film Critic/Journalist

• Role: Film Critics or Media Journalists review and critique films, TV shows, and other media content. They write articles, blogs, or make video content offering their analysis and opinion on entertainment topics.
• Salary:
  • Entry-level: ₹2.5–4 LPA
  • Mid-level: ₹4–7 LPA
  • Senior-level: ₹7–10 LPA

14. Event Manager

• Role: Event Managers plan and organize corporate events, press conferences, media launches, and other promotional activities. They handle everything from venue selection to content creation and media outreach.
• Salary:
  • Entry-level: ₹3–5 LPA
  • Mid-level: ₹5–8 LPA
  • Senior-level: ₹8–12 LPA

15. Media Researcher

• Role: Media Researchers analyze media trends, viewership patterns, audience preferences, and marketing data to provide insights for media planning, strategy, and decision-making.
• Salary:
  • Entry-level: ₹3–5 LPA
  • Mid-level: ₹5–8 LPA
  • Senior-level: ₹8–12 LPA

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Industries and Sectors Employing Graduates:

Graduates of Diploma in Media Management can work in a variety of industries, including:

• Media Houses (TV, Radio, Print, Digital)
• Advertising and Marketing Agencies
• Public Relations Firms
• Film and Television Production Companies
• Publishing and Journalism
• Entertainment Industry
• Event Management Companies
• Corporate Communication Teams
• Broadcasting Networks
• Social Media and Digital Marketing Agencies

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Key Factors Affecting Salaries:

1. Experience: As with most fields, more experienced professionals earn higher salaries, especially those in senior roles like Media Directors, Senior PR Managers, and Television Producers.
2. Location: Salaries tend to be higher in larger cities like Mumbai, Delhi, Bengaluru, and Chennai, where the media industry is more concentrated.
3. Company Size: Working in large media organizations or multinational advertising agencies usually comes with higher compensation packages compared to smaller firms.
4. Specialization: Graduates who specialize in high-demand areas like digital marketing, content strategy, or media buying can expect better pay, as these fields are increasingly important in the media industry.

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Growth and Career Progression:

Graduates of the Diploma in Media Management have a clear path for growth. Starting in entry-level roles such as media assistants, content writers, or social media coordinators, professionals can quickly move into managerial or senior roles such as Media Director, PR Head, or even Media Consultant with further experience or education. With advancements in the digital media field, there’s also significant potential for growth in digital media management, content creation, and online marketing.

Some professionals may also choose to transition into entrepreneurship by starting their own media consultancy, digital marketing agency, or media production house.