Diploma in Marketing Management

Description

Course Name: Diploma in Marketing Management

Course Id: DMM/Q1001.
Education Qualification: 12th Pass.

Duration: 370 Hrs.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

• Duration- 120 minutes.
• No. of Questions- 60. (Multiple Choice Questions).
• 10 Questions from each module, each carry 10 marks.
• Maximum Marks- 600, Passing Marks- 40%.
• There is no negative marking in this module.

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Syllabus

Business Economics- Introduction, Meaning and Managerial Economics, Objectives and Uses, Operational/internal issues, Demand analysis and forecasting, cast analysis, pricing decisions, profit analysis, capital budgeting, production and supply analysis, Environmental or external issues, Chief Characteristics of Managerial or Business economics.

Management Theory and Practice-Management define the concept of management; trace the history of management, Definition of Management, Features of Management, Pioneer of Management Thinkers, Frederic Winslow Taylor, Summary, Self-Assessment Questions, Features of Management, Universal Activity, and Interdisciplinary.

Marketing Management- Basic Concepts of Marketing Management, Definition, Marketing Concepts or Marketing Management Philosophies, Production Concept, Applicability of this Concept, Product Concept, Selling Concept, Marketing Concept, Societal Marketing Concept, Holistic Marketing Concept, Selling on Other E-Commerce Platforms.

Marketing Research-Introduction to Marketing Research, Definition, Features, Functions, Significance of Marketing Research in Marketing decision Making, Limitation of Marketing Research.

Brand Management- Introduction to Brand, Brands and Branding Basics, The nature of relationship of brand with customers, Building Successful Brands, Understanding various Terms, Brand Names and Brand Extensions, Co-Branding and Corporate Branding, Brand Associations and Brand Image, Brand Loyalty, Brand Relationship, Brand Equity, Brand Management Process, Brand Evolution.

Marketing Strategy-Introduction to Marketing Strategy, Strategic Analysis – Customer and Competitor Analysis, Strategic Analysis – Market and Environmental Analysis, Internal Analysis and Creating Advantage, Alternative Value Propositions and Building and Managing Brand Equity, Energizing and Leveraging the Business, Creating New Business and Global Strategies.