Description
Course Name: Diploma in Marketing Management
Course Id: DMM/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective: A Diploma in Marketing Management is an ideal choice for individuals who want to build a solid foundation in marketing and pursue careers in this dynamic field. With the program’s comprehensive curriculum, students gain the necessary skills to understand market dynamics, develop strategic marketing plans, and implement effective sales and advertising campaigns. Graduates are well-equipped to take on marketing roles in a variety of industries, with the potential for significant career growth.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Introduction to Marketing Management: Definition and scope of marketing, Marketing vs. sales: Key differences, Importance of marketing in business growth, The marketing environment and SWOT analysis. Principles of Marketing: The 4Ps & 7Ps of marketing (Product, Price, Place, Promotion, People, Process, Physical Evidence), Market segmentation, targeting, and positioning (STP), Consumer buying behavior and decision-making process, Customer relationship management (CRM).
Consumer Behavior & Branding: Psychological and social factors affecting consumer behavior, Buying patterns and decision-making models, Introduction to market research and data analysis, Market research techniques (surveys, focus groups, interviews). Branding & Advertising Strategies: Brand building and brand positioning, advertising principles and media planning, Public relations and corporate communication, creating effective advertising campaigns.
Digital Marketing & Promotional Strategies: Introduction to digital marketing, Search Engine Optimization (SEO) and Pay-Per-Click (PPC), Social media marketing (Facebook, Instagram, LinkedIn, YouTube), Email marketing and content marketing strategies. Marketing Communications & Promotional Strategies: Integrated Marketing Communication (IMC), Promotional tools (advertising, direct marketing, sales promotion), Public relations (PR) and media relations, Event marketing and sponsorship.
Pricing Strategies and Distribution & Channel Management: Pricing models and strategies, Product life cycle and new product development, Competitive pricing and pricing psychology, Value-based pricing strategies. Distribution & Channel Management: Supply chain and logistics in marketing, Retail marketing and merchandising strategies, Online vs. offline distribution channels, Franchise and dealership marketing.
International & Global Marketing: Basics of global marketing, Cross-cultural marketing strategies, International trade and market entry strategies, Challenges and opportunities in international markets. Entrepreneurship & Business Development: Starting and managing a marketing-based business, Business development strategies, Market expansion and growth planning, creating a business marketing plan.
Business Communication & Negotiation Skills: Effective marketing communication strategies, Negotiation techniques in marketing deals, Persuasive presentation and storytelling in marketing, Handling customer complaints and crisis communication. Marketing designing a marketing campaign, Conducting market research for a new product launch.
Job Opportunities after Diploma in Marketing Management:
The program equips graduates with skills in marketing strategy, branding, market research, digital marketing, and sales, enabling effective promotion and business growth.
Top Career Options: Marketing Manager, Sales Manager, Brand Manager, Digital Marketing Specialist, Product Manager, Market Research Analyst, Advertising Executive, PR Manager, Sales Executive, E-commerce Manager, Social Media Manager, CRM Executive.
Salary Range:
Entry-level: ₹2.5–₹4.5 LPA
Mid-level: ₹4.5–₹8 LPA
Senior-level: ₹8–₹15+ LPA
Key Industries: FMCG, retail, e-commerce, technology, healthcare, media, real estate, finance, and education.
Graduates gain strong marketing, communication, and strategic skills, offering excellent career growth in marketing and business roles.
