Diploma in Marketing Management

Description

Course Name: Diploma in Marketing Management

Course Id: DMM/Q1001.
Education Qualification: 12th Pass.
Course and Exam Fee: 4000.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will receive Study Material and Online Examination link on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination within 7 days you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign) within 30 days.

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

Duration- 60 minutes.

No. of Questions- 30. (Multiple Choice Questions).

Maximum Marks- 600, Passing Marks- 40%.

There is No Negative marking in this module.

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Or You Can Fill below Enquiry form For Regular Course Training from our Training Centers located in India.

Student Course Enquiry Form

Syllabus

Diploma in Marketing Management

Business Economics

Economics: Introduction, Nature and Scope of Economics, Utility Analysis: Concept of Utility, marginal and total Utility, Law of Diminishing Marginal Utility, Demand Analysis: Law of Demand, Elasticity of demand, and methods for measuring elasticity of Demand, Indifference Curve Analysis: Definition, Properties, Price Line Price Substitution and Income effect derivation of demand curve from indifference curve, Cost Theory: Types of costs, short and long period cost functions, Market conditions: Price determination under perfect and imperfect competition.

Management Theory and Practice

Management-definitions, nature and scope of management, functions of management-evolution of management theory from Taylor, Fayol to the present,  Schools of management thoughts, evolution of professional management in India, Ethics in management, Managerial planning-definition of planning-planning process, types of plans, strategic vs. operational plans, models of strategy formulation, linking strategy to structure, Decision making-process of managerial decision making decision making models, steps in rational decision making, creativity and group decision-making.

Marketing Management

Marketing: Meaning, Traditional and Modern Concept of Marketing. Marketing and its Basic Tasks in Economic Development, Functions of Marketing, Market Segmentation: Its importance, Factors on which it Depends and Limitations, Marketing Planning and Developing Appropriate Marketing Organization, Concept of Marketing Mix: Product Decision – Definition, Classification, Product Life Cycle and its Applications, Packaging and Branding Strategy, Pricing Decision: Objectives, Factors Influencing Price Decisions, Pricing Methods.

Marketing Research

Marketing Research: Definition, Nature and Scope for Marketing Decision Making, Marketing Research Process, Organisation for Marketing Research, Marketing Information Systems, Marketing Research Scenario in the Indian Corporate Sector, Causal Research Designs: Basic designs – After only design, Before-After design, After only with control group design, Before-After with control group design, Time series design. Statistical designs – Latin Square and Factorial designs. Qualitative Techniques of Primary Data Collection: Depth interview, Focus group, Delphi and Projective methods, Measurement Errors in Marketing: Concepts of Reliability and Validity, Data Analysis Techniques: Covariance analysis, Multidimensional Scaling (MDS), Cluster Analysis, Conjoint analysis, Logistic Regression.

Brand Management

Introduction to Product & Brand Management, Emergence as a separate area of study, Product, Product Levels, Product Hierarchy, Classification of Product, Product Mix – A strategic choice. Product Mix decisions, Product Line decision – strategic decision involving adding or pruning product lines, Concept of STP & strategies, Product Positioning, Developing Positioning Strategy, Elements of Positioning, Positioning Methods, Communicating the Positioning Strategy. Branding, Need for Branding, Brand & related concepts: Brand Equity, Brand Life Cycle, Brand Positioning & Repositioning, Branding decisions, Family vs. individual Branding, Multiple branding, brand extension, Branding in specific sectors like Industrial, retail, and service, e-branding.

Marketing Strategy

Strategic Management –Its Nature and Importance, Skills , Knowledge and Attitudes, Group aspects of Strategic Management , Characteristics of Business Policy and Corporate Strategy, Norms of Strategy Making , Organizational Mission, Corporate Objectives and goods, Analysis of Internal Resources , Strength and weaknesses, Strategic advantage analysis- Factors of common concern, Marketing and distribution , financing and Accounting , Production and operations management , R&D, Human Resources and other organizational factor, sources of data for internal analysis and diagnosis.