Description
Course Name: Diploma in Marketing Management
Course Id: DMM/Q1001.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The Diploma in Marketing Management provides practical knowledge of marketing principles, consumer behaviour, market research, product and brand management, pricing, promotion, sales coordination, digital marketing, customer relationship management, and marketing analytics. The course develops the professional skills required to understand customer needs, identify market opportunities, plan marketing activities, coordinate promotional campaigns, support brand development, analyze marketing performance, and contribute to business growth.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and examination fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: After completing the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
- A soft copy (scanned) of your certificate via email within 7 days of the examination.
- A hard copy (original with official seal and signature) sent to your address within 45 days of the declaration of the result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Fundamentals of Marketing Management: Introduction to Marketing Management, Nature and Scope of Marketing, Marketing Concepts and Principles, Functions of Marketing Management, Marketing Environment and Business Markets, Roles and Responsibilities of Marketing Managers, Understanding Customer Needs and Value, Marketing Planning Process, Marketing Ethics and Professional Practices, Emerging Trends in Marketing Management.
Module 2: Market Research and Consumer Behaviour: Fundamentals of Marketing Research, Marketing Research Process, Primary and Secondary Market Research, Market Data Collection and Interpretation, Understanding Consumer Behaviour, Consumer Buying Decision Process, Factors Influencing Buying Behaviour, Market Segmentation and Targeting, Customer Profiling and Market Analysis, Marketing Information for Decision-Making.
Module 3: Product Brand and Pricing Management: Product and Service Management, Product Planning and Development, Product Life Cycle Management, Product Portfolio Decisions, Fundamentals of Brand Management, Brand Positioning and Brand Identity, Pricing Objectives and Strategies, Factors Influencing Pricing Decisions, New Product Launch Management, Product and Brand Performance Evaluation.
Module 4: Promotion Advertising and Digital Marketing: Integrated Marketing Communication, Advertising Planning and Management, Sales Promotion Techniques, Public Relations and Corporate Communication, Content Marketing Fundamentals, Digital Marketing Strategies, Social Media Marketing Management, Search and Online Marketing Fundamentals, Email and Mobile Marketing, Measuring Promotional and Digital Marketing Performance.
Module 5: Sales Distribution and Customer Management: Fundamentals of Sales Management, Sales Planning and Forecasting, Sales Team and Territory Management, Distribution Channel Management, Retail and Wholesale Marketing, Logistics and Marketing Coordination, Customer Relationship Management, Customer Service and Experience Management, Customer Retention and Loyalty Strategies, Sales and Distribution Performance Monitoring.
Module 6: Strategic Marketing and Business Growth: Strategic Marketing Planning, Competitive and Industry Analysis, Marketing Strategy Development, Market Penetration and Development Strategies, Business Growth and Market Expansion, International and Global Marketing Fundamentals, Marketing Budget and Resource Management, Marketing Analytics and Performance Measurement, Innovation and Sustainable Marketing, Future Trends in Strategic Marketing Management.
Job Opportunities after Diploma in Marketing Management
A Diploma in Marketing Management prepares learners for marketing, sales support, brand promotion, digital marketing, customer relationship, market research, and business development roles.
Top Roles: Marketing Executive, Marketing Coordinator, Digital Marketing Executive, Brand Executive, Sales & Marketing Executive, Business Development Executive, Market Research Executive, Customer Relationship Executive, Social Media Executive, Promotional Executive, Marketing Operations Executive and Marketing Assistant.
Key Skills: Marketing planning, market research, consumer analysis, branding, product promotion, pricing awareness, advertising, sales coordination, digital marketing, customer relationship management, campaign management and marketing analytics.
Salary Range (India):
- Entry-level: ₹2.5–6 LPA
- Mid-level: ₹6–12 LPA
- Senior-level: ₹12–25+ LPA
- Marketing Consultancy/Entrepreneurship: Income varies according to experience, specialization, clients, business scale, location and performance.
Scope: Opportunities are available in corporate organizations, advertising agencies, digital marketing companies, retail businesses, e-commerce companies, financial institutions, IT companies, manufacturing organizations, healthcare companies, educational institutions, hospitality businesses, media organizations, startups and marketing consultancies. Career advancement depends on marketing experience, communication ability, creativity, digital proficiency, customer understanding, analytical skills, business knowledge, professional performance, further education and specialization.
