Description
Course Name: Diploma in Marketing and Public Relationship Management
Course Id: DMPRM/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective: Upon completing a Diploma in Marketing and Public Relations Management, individuals will be well-equipped to handle both marketing and PR responsibilities within an organization. Graduates will be able to design integrated marketing and PR strategies, manage communication channels, and build strong, positive relationships with customers, media, and stakeholders.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.v
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Diploma In Marketing and Public Relationship Management
Introduction to Marketing- Introduction, Meaning & Definitions of marketing, Importance of marketing, Scope of marketing, Concepts of marketing, Role of marketing manager in changing environment, Marketing is a process, Marketing is consumer-oriented, Marketing is both art and science, Transfer of ownership, Precedes and follows production, Core aspect of business, satisfies human wants, Generates Employment, Improves standard of living.
Marketing Communications- Introduction to Integrated Marketing Communications, Advertising and Types of Media, Advertising, Reputation Management, Promotional Campaign, Direct Marketing Methods, Media Planning, Personal Selling, Definition and Meaning of Integrated Marketing Communication, Evolution of IMC, Key Features of IMC, Definition and Meaning of Integrated Marketing Communication.
Advertising management- Introduction- Advertising, Concept, Objectives, Evolution., Classifications, Advertising, Origin of Advertising, Meaning, Definitions, Scope of Advertising, Objectives of Advertising, Importance of Advertising- Promotion of Sales, Introduction of New Product, Creation of Good Public Image, Mass Production, Research, Education of People, Support to Press, Characteristics/ Features of Advertising- Communication, Information.
Research in Public Relations- Why conduct PR research, PR best practices, what makes news – a study of news values, Description versus inference, conducting a content analysis, Reviewing and summarizing literature, conducting a case study, making questionnaires and In-Depth interviews, conducting focus group discussions, Participant observation, Sampling techniques and strategies – what is the random, Experimental design, control, and public relations, Writing a research report.
Public Relations Theory and Practice- Publics, Relationships and Social Exchange Theory, Group Dynamics Definition and Theory, Mass Society, Mass Culture and Mass Media, Definition of PR, Grunig’s four models. Events and PSEUDO events, Origin and Growth of PR in the world and India, Propaganda Public Opinion and Publicity, Public Relations: Catalyst, Persuasion and Motivation, Communication Theories with Special Reference to Persuasion Theory, Cultivation Theory and Uses and Gratifications Theory, Understanding Evolution of Mass Media and Mass Communication with specific reference to India.
Media Relations and Media Writing- What Makes News with Specific Reference to the News Values Debate, The Media Organisation, working with the News Media – Print, TV, Digital Media, The Media Relations Campaign Pitching Your Story, preparing a Media Docket, Introduction, what is News- What are News Values, Evolution of News as a content format, The current debate on what constitutes news, Definition of news, Timeliness/Newness, Proximity or Nearness.
Career Options after Diploma in Marketing and Public Relationship Management
Graduates can build careers in marketing, public relations, corporate communications, digital media, and event management.
Top Roles: Marketing Executive, PR Executive, Digital Marketing Specialist, Brand Manager, Corporate Communications Specialist, Media Relations Specialist, Event Manager, Market Research Analyst, Social Media Manager, Advertising Executive.
Key Skills: Marketing strategy, brand management, PR campaigns, digital marketing, social media management, event planning, market research, communication, client relations.
Salary Range (India):
- Entry-level: ₹2.5–5 LPA
- Mid-level: ₹5–10 LPA
- Senior-level: ₹8–20 LPA+
Scope: Opportunities exist across advertising agencies, PR firms, corporate communications, retail, FMCG, e-commerce, and hospitality. Metro cities like Mumbai, Bengaluru, Delhi, and Hyderabad offer higher salaries, and proficiency in tools like Google Analytics, SEO, and CRM systems enhances career prospects.
