Description
Course Name: Diploma in Marketing and Public Relationship Management
Course Id: DMPRM/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective: Upon completing a Diploma in Marketing and Public Relations Management, individuals will be well-equipped to handle both marketing and PR responsibilities within an organization. Graduates will be able to design integrated marketing and PR strategies, manage communication channels, and build strong, positive relationships with customers, media, and stakeholders.
Duration: Six Months.
 How to Enroll and Get Certified in Your Chosen Course:
 Step 1: Choose the course you wish to get certified in.
 Step 2: Click on the “Enroll Now” button.
 Step 3: Proceed with the enrollment process.
 Step 4: Enter your billing details and continue to course fee payment.
 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
 Step 7: Once you complete the course, take the online examination.
 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.v
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Diploma In Marketing and Public Relationship Management
 Introduction to Marketing- Introduction, Meaning & Definitions of marketing, Importance of marketing, Scope of marketing, Concepts of marketing, Role of marketing manager in changing environment, Marketing is a process, Marketing is consumer-oriented, Marketing is both art and science, Transfer of ownership, Precedes and follows production, Core aspect of business, satisfies human wants, Generates Employment, Improves standard of living.
Marketing Communications- Introduction to Integrated Marketing Communications, Advertising and Types of Media, Advertising, Reputation Management, Promotional Campaign, Direct Marketing Methods, Media Planning, Personal Selling, Definition and Meaning of Integrated Marketing Communication, Evolution of IMC, Key Features of IMC, Definition and Meaning of Integrated Marketing Communication.
Advertising management- Introduction- Advertising, Concept, Objectives, Evolution., Classifications, Advertising, Origin of Advertising, Meaning, Definitions, Scope of Advertising, Objectives of Advertising, Importance of Advertising- Promotion of Sales, Introduction of New Product, Creation of Good Public Image, Mass Production, Research, Education of People, Support to Press, Characteristics/ Features of Advertising- Communication, Information.
Research in Public Relations- Why conduct PR research, PR best practices, what makes news – a study of news values, Description versus inference, conducting a content analysis, Reviewing and summarizing literature, conducting a case study, making questionnaires and In-Depth interviews, conducting focus group discussions, Participant observation, Sampling techniques and strategies – what is the random, Experimental design, control, and public relations, Writing a research report.
Public Relations Theory and Practice- Publics, Relationships and Social Exchange Theory, Group Dynamics Definition and Theory, Mass Society, Mass Culture and Mass Media, Definition of PR, Grunig’s four models. Events and PSEUDO events, Origin and Growth of PR in the world and India, Propaganda Public Opinion and Publicity, Public Relations: Catalyst, Persuasion and Motivation, Communication Theories with Special Reference to Persuasion Theory, Cultivation Theory and Uses and Gratifications Theory, Understanding Evolution of Mass Media and Mass Communication with specific reference to India.
Media Relations and Media Writing- What Makes News with Specific Reference to the News Values Debate, The Media Organisation, working with the News Media – Print, TV, Digital Media, The Media Relations Campaign Pitching Your Story, preparing a Media Docket, Introduction, what is News- What are News Values, Evolution of News as a content format, The current debate on what constitutes news, Definition of news, Timeliness/Newness, Proximity or Nearness.
Job Opportunities after completion of Diploma in Marketing and Public Relationship Management course:
After completing a Diploma in Marketing and Public Relationship (PR) Management, graduates can access various career opportunities across industries. Here’s a detailed overview of career options and salary ranges in India:
1. Marketing Executive
- Role: Plan and execute marketing campaigns, analyze market trends, and support brand growth.
- Salary:
- Entry-level: ₹2.5–4 LPA
- Mid-level: ₹4.5–8 LPA
- Senior-level: ₹8–12 LPA
2. Public Relations (PR) Executive
- Role: Build and maintain a positive public image for clients or organizations through media communication and reputation management.
- Salary:
- Entry-level: ₹3–4.5 LPA
- Mid-level: ₹5–8 LPA
- Senior-level: ₹8–15 LPA
3. Digital Marketing Specialist
- Role: Manage online marketing strategies, including social media, SEO, content marketing, and email campaigns.
- Salary:
- Entry-level: ₹3–5 LPA
- Mid-level: ₹6–10 LPA
- Senior-level: ₹10–18 LPA
4. Brand Manager
- Role: Develop and execute strategies to strengthen the brand’s market position and identity.
- Salary:
- Entry-level: ₹4–6 LPA
- Mid-level: ₹7–12 LPA
- Senior-level: ₹12–20 LPA
5. Corporate Communications Specialist
- Role: Oversee internal and external communications, including press releases, newsletters, and employee engagement programs.
- Salary:
- Entry-level: ₹3–5 LPA
- Mid-level: ₹6–10 LPA
- Senior-level: ₹10–15 LPA
6. Media Relations Specialist
- Role: Act as a liaison between an organization and the media to ensure accurate and favorable coverage.
- Salary:
- Entry-level: ₹3–4.5 LPA
- Mid-level: ₹5–9 LPA
- Senior-level: ₹9–15 LPA
7. Event Manager
- Role: Plan and execute corporate events, product launches, and promotional campaigns to enhance brand visibility.
- Salary:
- Entry-level: ₹3–5 LPA
- Mid-level: ₹6–10 LPA
- Senior-level: ₹10–15 LPA
8. Market Research Analyst
- Role: Analyze consumer behavior, industry trends, and market data to guide marketing strategies.
- Salary:
- Entry-level: ₹3–4.5 LPA
- Mid-level: ₹5–8 LPA
- Senior-level: ₹8–12 LPA
9. Social Media Manager
- Role: Manage a brand’s social media presence, create engaging content, and track performance metrics.
- Salary:
- Entry-level: ₹3–5 LPA
- Mid-level: ₹5–8 LPA
- Senior-level: ₹8–12 LPA
10. Advertising Executive
- Role: Develop and manage advertising campaigns across various media platforms to promote products or services.
- Salary:
- Entry-level: ₹3–5 LPA
- Mid-level: ₹6–10 LPA
- Senior-level: ₹10–15 LPA
Industries Employing Graduates
- Advertising and Media
- Public Relations Firms
- Corporate Communications
- Retail and FMCG
- E-commerce
- Hospitality and Events
Key Factors Influencing Salaries in India
- Location:
- Metro cities (Mumbai, Bengaluru, Delhi, etc.) offer higher pay.
- Experience:
- Entry-level roles offer basic pay, with significant increases for 3–5 years of experience.
- Skills:
- Proficiency in tools like Google Analytics, SEO, and CRM systems boosts earning potential.
- Industry:
- PR agencies, IT firms, and multinational companies pay higher compared to local firms.
With the right skills and experience, graduates can unlock rewarding opportunities in the growing fields of marketing and PR management.