Description
Course Name: Diploma in Marketing and Brand Management
Course Id: DMBM/Q1001.
Eligibility: 10+2(higher Secondary) or equivalent.
Objective: A Diploma in Marketing and Brand Management is an ideal program for individuals looking to advance their career in marketing and sales. It provides a deep understanding of marketing principles and strategies, preparing graduates to manage brands, drive sales, and lead marketing efforts across industries.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Business Economics- Introduction, Meaning and Managerial Economics, Objectives and Uses, Operational/internal issues, Demand analysis and forecasting, cast analysis, pricing decisions, profit analysis, capital budgeting, production and supply analysis, Environmental or external issues, Chief Characteristics of Managerial or Business economics.
Management Theory and Practice-Management define the concept of management; trace the history of management, Definition of Management, Features of Management, Pioneer of Management Thinkers, Evolution of Management Thought, Planning and Decision-Making, Organizing and Staffing, Leadership and Motivation, Controlling and Performance Measurement, Business Ethics and Corporate Social Responsibility (CSR), Emerging Trends in Management.
Marketing Management- Basic Concepts of Marketing Management, Definition, Marketing Concepts or Marketing Management Philosophies, Production Concept, Applicability of this Concept, Product Concept, Selling Concept, Marketing Concept, Societal Marketing Concept, Holistic Marketing Concept, Selling on Other E-Commerce Platforms.
Marketing Research-Introduction to Marketing Research, Definition, Features, Functions, Significance of Marketing Research in Marketing decision Making, Limitation of Marketing Research, Types of Marketing Research, Research Design, Data Collection Methods, Sampling in Marketing Research, Measurement and Scaling Techniques, Data Processing and Analysis, Use of Technology in Marketing Research, Consumer Behavior and Marketing Research, Competitive and Industry Analysis, Product and Brand Research, Pricing and Advertising Research, Ethical Issues in Marketing Research.
Brand Management- Introduction to Brand, Brands and Branding Basics, The nature of relationship of brand with customers, Building Successful Brands, Understanding various Terms, Brand Names and Brand Extensions, Co-Branding and Corporate Branding, Brand Associations and Brand Image, Brand Loyalty, Brand Relationship, Brand Equity, Brand Management Process, Brand Evolution.
Marketing Strategy-Introduction to Marketing Strategy, Strategic Analysis – Customer and Competitor Analysis, Strategic Analysis – Market and Environmental Analysis, Internal Analysis and Creating Advantage, Alternative Value Propositions and Building and Managing Brand Equity, Energizing and Leveraging the Business, Creating New Business and Global Strategies.
Job Opportunities after Diploma in Marketing and Brand Management
Graduates can build careers in branding, digital marketing, advertising, and strategic marketing across multiple industries.
Top Roles: Marketing Manager, Brand Manager, Digital Marketing Manager, Sales & Marketing Director, Market Research Analyst, Content Marketing Manager, Product Manager, Advertising Manager, Public Relations (PR) Manager, E-commerce Manager, CRM Manager, Social Media Manager, Influencer Marketing Manager, Corporate Communications Manager, Affiliate Marketing Manager, International Marketing Manager
Key Skills: Brand management, digital marketing (SEO/SEM), content strategy, social media marketing, market research, consumer behavior analysis, advertising, CRM tools, campaign management, analytics, communication, strategic planning
Salary Range (India):
Entry-level: ₹3–6 LPA
Mid-level: ₹6–12 LPA
Senior-level: ₹12–25 LPA+
Top roles: ₹25–50 LPA+
Scope: High-growth field with strong demand across FMCG, e-commerce, IT, media, and retail sectors. Offers excellent career progression, global opportunities, and high earning potential with the rise of digital branding and online marketing.
