Description
Course Name: Diploma in Marketing and Brand Management
Course Id: DMBM/Q1001.
Eligibility: 10+2(higher Secondary) or equivalent.
Objective: A Diploma in Marketing and Brand Management is an ideal program for individuals looking to advance their career in marketing and sales. It provides a deep understanding of marketing principles and strategies, preparing graduates to manage brands, drive sales, and lead marketing efforts across industries.
Duration: 370 Hrs (Equivalent to One Year).
Total Credits: 18.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
How Students will be Graded: | ||
S.No. | Marks | Grade |
1 | 91-100 | O (Outstanding) |
2 | 81-90 | A+ (Excellent) |
3 | 71-80 | A (Very Good) |
4 | 61-70 | B (Good) |
5 | 51-60 | C (Average) |
6 | 41-50 | P (Pass) |
7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Business Economics- Introduction, Meaning and Managerial Economics, Objectives and Uses, Operational/internal issues, Demand analysis and forecasting, cast analysis, pricing decisions, profit analysis, capital budgeting, production and supply analysis, Environmental or external issues, Chief Characteristics of Managerial or Business economics.
Management Theory and Practice-Management define the concept of management; trace the history of management, Definition of Management, Features of Management, Pioneer of Management Thinkers, Frederic Winslow Taylor, Summary, Self-Assessment Questions, Features of Management, Universal Activity, and Interdisciplinary.
Marketing Management- Basic Concepts of Marketing Management, Definition, Marketing Concepts or Marketing Management Philosophies, Production Concept, Applicability of this Concept, Product Concept, Selling Concept, Marketing Concept, Societal Marketing Concept, Holistic Marketing Concept, Selling on Other E-Commerce Platforms.
Marketing Research-Introduction to Marketing Research, Definition, Features, Functions, Significance of Marketing Research in Marketing decision Making, Limitation of Marketing Research.
Brand Management- Introduction to Brand, Brands and Branding Basics, The nature of relationship of brand with customers, Building Successful Brands, Understanding various Terms, Brand Names and Brand Extensions, Co-Branding and Corporate Branding, Brand Associations and Brand Image, Brand Loyalty, Brand Relationship, Brand Equity, Brand Management Process, Brand Evolution.
Marketing Strategy-Introduction to Marketing Strategy, Strategic Analysis – Customer and Competitor Analysis, Strategic Analysis – Market and Environmental Analysis, Internal Analysis and Creating Advantage, Alternative Value Propositions and Building and Managing Brand Equity, Energizing and Leveraging the Business, Creating New Business and Global Strategies.
Job Opportunities after completion of Diploma in Marketing and Brand Management course:
Graduates of the Diploma in Marketing and Brand Management program are equipped with advanced knowledge and practical skills in marketing, strategic planning, and consumer behavior. This qualification opens up a wide range of career opportunities in various industries, as businesses of all sizes rely on marketing professionals to drive their growth, brand visibility, and customer engagement.
Career Options After Completion of the Diploma in Marketing and Brand Management:
1. Marketing Manager
- Responsibilities: Overseeing the marketing department of a company, developing marketing strategies, conducting market research, managing promotional campaigns, and tracking the effectiveness of marketing efforts.
- Key Skills: Strategic thinking, leadership, market analysis, creative thinking, communication.
- Industries: Consumer goods, retail, IT, FMCG, financial services, media.
2. Brand Manager
- Responsibilities: Managing the overall image and perception of a brand. Developing brand strategies, overseeing product positioning, and ensuring consistency across all marketing channels.
- Key Skills: Brand development, creative strategy, marketing research, customer insights.
- Industries: FMCG, retail, technology, luxury goods, media.
3. Digital Marketing Manager
- Responsibilities: Developing and implementing online marketing strategies across digital platforms. Managing social media, SEO, content marketing, paid campaigns (PPC), and email marketing to enhance online visibility and customer engagement.
- Key Skills: SEO, content strategy, Google Ads, social media marketing, analytics.
- Industries: E-commerce, technology, education, travel, entertainment.
4. Sales and Marketing Director
- Responsibilities: Overseeing the sales and marketing strategies of an organization, creating revenue growth plans, managing cross-functional teams, and ensuring alignment between sales targets and marketing strategies.
- Key Skills: Leadership, sales strategy, negotiation, team management, financial forecasting.
- Industries: Real estate, retail, manufacturing, IT, healthcare.
5. Market Research Analyst
- Responsibilities: Conducting research to understand market trends, customer preferences, and competitive landscapes. Analyzing data to provide actionable insights that guide business decisions, product development, and marketing strategies.
- Key Skills: Data analysis, statistical software, critical thinking, consumer behavior analysis.
- Industries: FMCG, consulting, retail, healthcare, technology.
6. Content Marketing Manager
- Responsibilities: Creating and managing content strategies to drive brand awareness and customer engagement. Overseeing the production of blogs, videos, whitepapers, and other content types for marketing campaigns.
- Key Skills: Content creation, storytelling, SEO, project management.
- Industries: E-commerce, education, technology, publishing.
7. Product Manager
- Responsibilities: Managing the development and marketing of a product. Working closely with R&D, sales, and marketing teams to create product strategies, pricing models, and promotional plans.
- Key Skills: Product development, market research, strategic planning, communication.
- Industries: Consumer electronics, FMCG, technology, retail.
8. Advertising Manager
- Responsibilities: Managing advertising campaigns and working with creative agencies to design and implement ad strategies. Ensuring the right message reaches the target audience through appropriate channels, whether print, digital, or broadcast.
- Key Skills: Creative direction, campaign management, media planning, communication.
- Industries: Advertising agencies, media companies, retail, FMCG.
9. Public Relations (PR) Manager
- Responsibilities: Managing the public image of the company, organizing media relations, press releases, and corporate communications. Ensuring positive relationships with the media and addressing any public concerns or crises.
- Key Skills: Communication, crisis management, media relations, writing.
- Industries: PR firms, media, corporate sectors, entertainment.
10. E-commerce Manager
- Responsibilities: Managing online sales and marketing strategies for a company’s e-commerce platform. Ensuring a seamless customer experience, optimizing the online store, and managing product listings, pricing, and promotions.
- Key Skills: E-commerce strategy, online sales, UX/UI, digital marketing.
- Industries: Retail, technology, fashion, electronics.
11. Customer Relationship Manager (CRM)
- Responsibilities: Managing customer relationships and ensuring high levels of customer retention. Implementing loyalty programs, analyzing customer feedback, and building long-term relationships to maximize lifetime value.
- Key Skills: Customer service, data analysis, relationship-building, communication.
- Industries: Retail, financial services, telecom, e-commerce.
12. Social Media Manager
- Responsibilities: Developing and executing social media strategies to build brand presence on platforms like Facebook, Instagram, LinkedIn, Twitter, and others. Engaging with followers, analyzing metrics, and adjusting strategies based on performance.
- Key Skills: Social media marketing, content creation, analytics, engagement strategies.
- Industries: Retail, entertainment, media, technology.
13. Influencer Marketing Manager
- Responsibilities: Managing relationships with influencers and identifying the right influencers to collaborate with for brand promotions. Developing campaigns that leverage influencer audiences to increase brand awareness.
- Key Skills: Social media, influencer outreach, negotiation, campaign management.
- Industries: Fashion, beauty, technology, e-commerce.
14. Corporate Communications Manager
- Responsibilities: Overseeing all internal and external communications of a company. Ensuring consistent messaging, managing media relations, and handling press inquiries.
- Key Skills: Communication strategy, writing, media relations, crisis communication.
- Industries: Corporate sectors, government, media, non-profits.
15. Sales Manager
- Responsibilities: Leading the sales team, developing strategies to meet sales targets, managing customer relationships, and coordinating with the marketing team for lead generation and product promotion.
- Key Skills: Sales strategy, leadership, customer engagement, negotiation.
- Industries: Retail, manufacturing, B2B, tech.
16. Affiliate Marketing Manager
- Responsibilities: Managing affiliate marketing programs and partnerships. Identifying potential affiliates, negotiating deals, and tracking performance to maximize affiliate revenue.
- Key Skills: Digital marketing, partnership management, negotiation, data analysis.
- Industries: E-commerce, travel, finance, technology.
17. International Marketing Manager
- Responsibilities: Developing and managing marketing strategies for global markets. Analyzing international market trends, overseeing the launch of global marketing campaigns, and adapting strategies to regional preferences.
- Key Skills: International business, cultural sensitivity, market research, strategy.
- Industries: FMCG, retail, technology, automotive.
Industries for Diploma in Marketing and Brand Management Graduates:
Graduates of the Diploma in Marketing and Brand Management can pursue careers across multiple industries:
- FMCG (Fast-Moving Consumer Goods): Managing the marketing strategies of everyday consumer products.
- Retail and E-commerce: Overseeing online and offline marketing strategies to drive sales.
- Technology and IT: Creating marketing plans for software, apps, and technology solutions.
- Hospitality: Managing marketing efforts for hotels, resorts, and tourism businesses.
- Automobile Industry: Promoting automotive products and services.
- Healthcare and Pharmaceuticals: Marketing health-related products and services.
- Media and Entertainment: Promoting media content and entertainment properties.
- Financial Services: Managing marketing for banks, insurance companies, and financial institutions.
Salary Range:
Salaries for graduates of the Diploma in Marketing and Brand Management vary based on job roles, industry, and experience level. Below are approximate salary ranges in India:
- Entry-Level (0-2 years): ₹3 – 6 LPA (for roles such as Marketing Executive, Sales Executive, Social Media Coordinator)
- Mid-Level (2-5 years): ₹6 – 12 LPA (for roles such as Brand Manager, Digital Marketing Manager, Market Research Analyst)
- Senior-Level (5+ years): ₹12 – 25 LPA (for roles such as Marketing Manager, Sales and Marketing Director, E-commerce Manager)
In international markets, the salary range for entry-level positions may start at $40,000–$60,000 annually, with senior roles earning $80,000–$150,000 or more, depending on the industry and location.
Conclusion:
The Diploma in Marketing and Brand Management equips graduates with the critical skills and knowledge to succeed in diverse and dynamic marketing roles across industries. With businesses constantly evolving and new marketing channels emerging, there is a growing demand for qualified professionals who can navigate the complexities of global marketing strategies. Graduates have access to various career paths that provide significant growth potential, high salaries, and opportunities to work in both local and international markets.