Description
Course Name: Diploma in Management (E- Business)
Course Id: DMEB/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective:A Diploma in Management (E-Business) provides valuable skills for individuals looking to thrive in the fast-paced and growing digital business environment. The program offers a combination of technical, managerial, and marketing knowledge that is crucial for success in managing and growing online businesses.
Duration: 370 Hrs (Equivalent to One Year).
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Introduction to E-Business: The development of the new economy, types of e- business and related industries, the growth of e- business, the world wide web (WWW), e- marketplaces, types of e-business models, internet marketing, online advertising, targeting online customers, customer relationship management, the internet and the law, strategic management and objective setting, competitive strategies for business, organisational culture and e- business, technology evaluation, website evaluation, e- business strategy evaluation.
Principles of Management: Introduction, nature of management, management functions, importance of management, advantages and disadvantages of planning, decision making, orientation and placement, remuneration of employees, need and importance of directing, direction and supervision, planning and controlling, leadership, communication.
E Commerce Venture: Introduction, meaning of e-commerce, definition of e-commerce, benefits and limitations of e-commerce, meaning and features of business model, e- business models, importance of e- marketing, impact of e-commerce on markets, types of e-payment systems, credit cards as e- payment system, micro payment system.
E-business Network Technology Basis: Introduction to information systems in business, competing with information technology (IT), managing data resources, the networked enterprise, internet revolution and role of internet, e- business systems, e- commerce systems, IT and competitive advantages, developing business/IT solutions, implementing new business systems, security and ethical challenges, enterprise and global management of IT.
E-Payment: Introduction, mode of payment, making payment, check payment status, list of all transactions, verify payment, the salient features of e- payment, minimum hardware & software requirement.
Marketing Management: Introduction to marketing management, objectives, process of marketing management, core concept of marketing, market information system (MIS), consumer behavior, demand forecasting, branding strategy, packaging strategy, promotional strategy, international marketing, digital marketing.
Job Opportunities after completion of Diploma in Management (E- Business) course:
After successfully completing a Diploma in Management (E-Business), graduates are equipped with the skills to manage business operations in the digital space. This program focuses on the use of technology in business, online marketing, e-commerce, and digital transactions, making it ideal for individuals looking to pursue a career in the expanding world of e-business.
Here’s a detailed overview of the career options and salary ranges for graduates in India:
Career Options After Diploma in Management (E-Business)
1. E-Commerce Manager
- Role: Oversee the online sales and presence of a company, managing digital marketing strategies, customer relationships, and product listings. E-commerce managers ensure the smooth functioning of an online retail operation, from sales to logistics.
- Salary Range: ₹6,00,000 – ₹12,00,000 per annum
- Skills Needed: E-commerce platforms (Shopify, Magento), digital marketing, analytics, customer service, SEO, and product management.
2. Digital Marketing Manager
- Role: Develop and implement digital marketing campaigns to increase brand awareness and sales via digital channels such as social media, SEO, SEM, and email marketing.
- Salary Range: ₹5,00,000 – ₹12,00,000 per annum
- Skills Needed: SEO, Google Analytics, content strategy, paid advertising (Google Ads, Facebook Ads), social media marketing.
3. E-Business Consultant
- Role: Advise businesses on how to incorporate e-business strategies into their operations. This can include suggesting the best e-commerce platforms, digital transformation methods, or new business models for online sales.
- Salary Range: ₹6,00,000 – ₹15,00,000 per annum
- Skills Needed: Business analysis, digital strategy, project management, change management, and communication.
4. Online Business Entrepreneur
- Role: Start and manage an online business. This could involve launching an e-commerce store, providing online services, or developing digital products.
- Salary Range: Varies widely depending on the success of the business; potential earnings can range from ₹2,00,000 to ₹20,00,000+ per annum.
- Skills Needed: Business development, financial management, digital marketing, product development, and customer acquisition.
5. Supply Chain Manager (E-commerce)
- Role: Manage the logistics, inventory, and distribution networks for e-commerce businesses. The role involves ensuring products are delivered to customers in a timely and efficient manner.
- Salary Range: ₹6,00,000 – ₹12,00,000 per annum
- Skills Needed: Logistics management, supply chain software (SAP, Oracle), inventory management, and vendor relations.
6. SEO Specialist
- Role: Focus on optimizing website content and structure to increase visibility in search engines like Google. An SEO specialist ensures that a business’s website ranks well for targeted keywords, driving organic traffic.
- Salary Range: ₹3,00,000 – ₹8,00,000 per annum
- Skills Needed: Keyword research, SEO tools (Google Analytics, SEMrush), content optimization, and link building.
7. Product Manager (Digital Products)
- Role: Manage the development and lifecycle of digital products such as software, apps, or online services. The product manager works closely with developers, marketing teams, and customers to build products that meet market demands.
- Salary Range: ₹7,00,000 – ₹15,00,000 per annum
- Skills Needed: Product development, market research, project management, and customer insights.
8. User Experience (UX) Designer
- Role: Design and improve the usability and experience of websites or applications. The UX designer ensures that users have an intuitive and pleasant experience when navigating online platforms.
- Salary Range: ₹4,00,000 – ₹10,00,000 per annum
- Skills Needed: UX design, wireframing, prototyping, user research, and tools like Adobe XD or Sketch.
9. Affiliate Marketing Manager
- Role: Manage affiliate marketing programs, which involve partnering with influencers or other businesses to promote products and services online. The manager tracks the performance of affiliate partners and ensures campaigns are successful.
- Salary Range: ₹5,00,000 – ₹12,00,000 per annum
- Skills Needed: Affiliate marketing, digital marketing, relationship management, and performance tracking tools.
10. Content Strategist
- Role: Develop and oversee the execution of content strategies for websites, blogs, social media, and other digital platforms. The content strategist ensures that all content aligns with business goals and enhances online visibility.
- Salary Range: ₹4,00,000 – ₹9,00,000 per annum
- Skills Needed: Content planning, SEO, writing skills, editorial strategy, and social media management.
11. Business Analyst (E-Business)
- Role: Analyze business operations and identify opportunities for e-business integration or improvement. Business analysts in e-business focus on optimizing digital strategies and increasing online sales and customer engagement.
- Salary Range: ₹6,00,000 – ₹12,00,000 per annum
- Skills Needed: Data analysis, process mapping, reporting tools, and knowledge of e-business platforms.
12. Digital Payment Solutions Manager
- Role: Manage the digital payment systems for e-business operations, ensuring secure and efficient transaction processing. This involves working with payment gateways, fraud prevention, and customer support.
- Salary Range: ₹6,00,000 – ₹14,00,000 per annum
- Skills Needed: Digital payment systems, security protocols, fintech knowledge, and customer service.
13. Cyber Security Analyst (E-Business)
- Role: Ensure the security of e-business operations by monitoring and protecting online platforms from cyber threats. This includes securing payment systems, user data, and business infrastructure.
- Salary Range: ₹6,00,000 – ₹15,00,000 per annum
- Skills Needed: Cybersecurity tools, ethical hacking, risk management, and data encryption.
Salary Expectations
Salaries in e-business management vary based on experience, job role, and location. However, here is a general breakdown:
- Entry-Level Roles (0-2 years): ₹3,00,000 – ₹5,00,000 per annum
- Mid-Level Roles (3-5 years): ₹5,00,000 – ₹10,00,000 per annum
- Senior-Level Roles (5+ years): ₹10,00,000 – ₹20,00,000 per annum (for managerial or specialized roles)
Conclusion
Graduates of the Diploma in Management (E-Business) have numerous career opportunities across various sectors including e-commerce, digital marketing, supply chain management, and product management. With the rapid expansion of online businesses and digital platforms, the demand for skilled professionals in this field is high. The growing shift towards digitalization in India ensures a promising future for graduates in e-business management.
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