Description
Course Name: Diploma in Industrial Marketing
Course Id: DIM/Q1001.
Education Qualification: 12th Pass.
Duration: 370 Hrs (Equivalent to One Year).
Total Credits: 18.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Diploma In Industrial Marketing
Concepts of marketing- Cooperative Agricultural Marketing Institutions Co- operative Marketing, Meaning, Functions, History, Single Commodity Co-operative Marketing Societies, Multi-Commodity Co-operative Marketing Societies, Multi-purpose, Multi-commodity Co-operative Marketing Societies, State Level, Membership, Ordinary Members, National Members, Sources of Finance, Share Capital, Loans, Subsidy, Sale on Commission Basis, Purchase of Members’ Produce, Advancement of Credit, Procurement and Price Support Purchases.
Market segmentation- Introduction, The STP Process, The Concept of Market Segmentation, A Tale of Two Approaches, The Process of Market Segmentation, Market Segmentation in Consumer Markets, Profile Criteria, Geographics, Geodemographics, Political Failure to Segment, Psychological Criteria, Psychographics, Behavioural Criteria, Product Usage, Transaction and Purchase, Media Usage, Segmentation in Business Markets.
Industrial marketing- Introduction, Unit Objectives, Reason for understanding the concept of industrial marketing, Attributes of Marketing Strategy, Concept of Industrial Marketing, Definition of Industrial Marketing, Types of Products, Industrial Product, Industrial Process Exchange, Types of Industrial Customers, Commercial Enterprises, Industrial Distributors and Dealers, Original Equipment Manufacturers (OEMs), Government Customers, Institutions.
Consumer behaviour- Consumer Behavior and Marketing Action, Consumer Involvement, Consumer Decision Making Process, Consumer Behavior and Marketing Implications, Consumer Behavior Models, Customers versus Consumers, Need for Study of Consumer Behavior, Importance in Day-to-Day Life, Organizational Buyer versus Individual Buyer, Market Structure and Demand, Consumer Involvement- Causes of Consumer Involvement, Situational Factors, Types of Involvement.
Technology and digital marketing- What is Digital Marketing, Your Digital Marketing Strategy Template, developing a Content Marketing Strategy, crafting a Digital Advertising Plan, Understanding Social Media Marketing, Following Email Marketing Best Practices, Designing Your Search Marketing Strategy, Applying Website Analytics to Your Digital Marketing, Applying Website Analytics to Your Digital Marketing, Leveraging Conversion Rate Optimization to Drive,Growth, The Methods, The Metrics.
Ethics of marketing- Why Ethics Matter, Ethics from Antiquity to the Present, Defining and Prioritizing Stakeholders, Three Special Stakeholders: Society, the Environment, and Government, The Impact of Culture and Time on Business Ethics, What Employers Owe Employees, What Employees Owe Employers, Recognizing and Respecting the Rights of All, Professions under the Microscope, Changing Work Environments and Future Trends, Epilogue: Why Ethics Still Matter.