Description
Course Name: Diploma in Financial Services Marketing
Course Id: DFSM/Q1001.
Education Qualification: 12th Pass.
Duration: 370 Hrs.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will receive Study Material on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
Duration- 60 minutes in each Module.
No. of Questions- 30. (Multiple Choice Questions) in each Module.
Maximum Marks- 600, Passing Marks- 40%.
There is No Negative marking in this module.
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Diploma in Financial Service Marketing
| Name of Paper | M. Marks | Pass Marks |
| Introduction to Financial Services | 100 | 40 |
| Marketing | 100 | 40 |
| Cost Accounting | 100 | 40 |
| Business Statistics & Operation Research | 100 | 40 |
| Financial Management | 100 | 40 |
| Retail Operations | 100 | 40 |
Introduction to Financial Services
Mutual introduction, Understanding self and others, Understanding what is banking history, types of banks in India, Appreciate role of banks in the economy and the importance of trust, Get an overview of banking functions, Intermediary, payment mechanism and financial services, Identify the different types of products and services offered by banks, Understanding the trends and challenges in banking, Understanding the types of Deposits and explain features, benefits, variants of Savings, Current, Fixed and recurring deposit.
Marketing
Market Segmentation, Targeting, Positioning: Market segmentations, levels of market segmentations, patterns, procedures, requirement for effective segmentation, evaluating the market segments, selecting the market segments, tool for competitive differentiation, developing a positioning strategy, Product Decision: Objectives, Product classification, Product-Mix, Product life cycle strategies, equity, challenges, repositioning branding, introduction and factors contributing the growth of packaging, introduction of labelling, Pricing Decision: Factors affecting price, pricing methods and strategies.
Cost Accounting
Introduction to Cost Accounting, Cost Ascertainment – Elements of Cost, Cost Accounting Standards, Cost Book Keeping, Methods of Costing, Definition, Scope, objectives and significance of cost accounting, its relationship with financial accounting and management accounting, Cost Objects, Cost centres and Cost Units, Elements of cost, Classification of costs, Procurement of Materials, Inventory Management and Control, Inventory Accounting & Valuation, Physical Verification, treatment of losses, Scrap, spoilage, defectives and wastage.
Business Statistics & Operation Research
Introduction to Operations Research, Introduction to Foundation mathematics and statistics, Linear Programming (LP), LP and allocation of resources, LP definition, Linearity requirement, Expressing LP problems, Limitations or constraints, Maximization Then Minimization problems, Linear Programming – Graphical Solutions, Introduction To Graphical LP Maximization solution, Graphical LP Minimization solution, Introduction, Simplex method definition, formulating the Simplex model, Linear Programming – Simplex Method for Maximizing.
Financial Management
Fundamentals of financial management, financial, legal and tax support of business, Financial and management accounting and reporting as the basis of the financial management, Management of business profitability, Budgeting as the instrument of working capital management, Financial analysis and forecasting of the enterprise financial state, Financial mathematics fundamentals, Working capital management, Financial assets management, Capital value estimation and optimization of its structure, Investment appraisal.
Retail Operations
Introduction to Retail and Retail Store Operations, Define Retailing, Evolution of Retail in India, Indian Retail Industry, Organized and Unorganized Retail Sector, Types of Retail Formats, Pre -Store Opening, Store Opening and Closing, Loss Prevention & Shrinkage, Store Merchandise Handling, Basics of Visual Merchandising, Health, Safety & Security, Store Safety & Security (RAS/N0120) Health and Safety, Team and Organizational Dynamics, Consumer Buying Behaviour and Retail Sales, Customer Service and Customer Relationship Management.