Description
Course Name: Diploma in Digital Marketing & Automation
Course Id: DDMA/Q1001
Eligibility: 10+2(higher Secondary) or equivalent.
Objective: The Diploma in Digital Marketing & Automation aims to develop industry-ready professionals who can effectively use digital platforms and automation technologies to promote brands, products, and services. The course focuses on building a strong foundation in core digital marketing areas such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and web analytics.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Fundamentals of Digital Marketing: Introduction to Digital Marketing, Digital Marketing Channels, Customer Journey Mapping, Digital Marketing Strategy, Market Research and Competitor Analysis, Target Audience Identification, Branding and Online Presence, Marketing Funnel Fundamentals, Ethics and Data Privacy in Digital Marketing, Emerging Trends in Digital Marketing
Module 2: Search Marketing and Content Strategy: Search Engine Optimization (SEO), Keyword Research Techniques, On-Page SEO Optimization, Technical SEO Basics, Search Engine Marketing (SEM), Content Marketing Strategy, Blog Writing and SEO Copywriting, Video Content Marketing, Local SEO Optimization, Website Performance Optimization
Module 3: Social Media and Paid Advertising: Social Media Marketing Strategy, Facebook and Instagram Marketing, LinkedIn Marketing, YouTube Marketing, X (Twitter) Marketing, Paid Advertising Campaigns, Google Ads Fundamentals, Display and Video Advertising, Influencer Marketing, Social Media Analytics and Performance Measurement
Module 4: Marketing Automation and CRM: Introduction to Marketing Automation, Email Marketing Campaigns, Lead Generation and Lead Nurturing, Customer Relationship Management (CRM), Sales Funnel Automation, Workflow Automation, Chatbots and AI-Powered Customer Engagement, Landing Page Optimization, Conversion Rate Optimization (CRO), Marketing Automation Analytics
Module 5: Data Analytics and AI in Digital Marketing: Google Analytics Fundamentals, Website Traffic Analysis, Campaign Performance Measurement, Dashboard and Reporting, Customer Behavior Analytics, Artificial Intelligence in Digital Marketing, AI Content Creation Tools, Marketing Personalization Strategies, E-Commerce Marketing Analytics, Data-Driven Decision Making
Module 6: Professional Practice and Growth Strategies: Digital Marketing Project Planning, Brand Reputation Management, Affiliate Marketing, E-Commerce Growth Strategies, Mobile Marketing, Online Business Development, Legal Compliance and Digital Advertising Policies, Emerging Marketing Technologies, Capstone Project in Digital Marketing & Automation, Career Development and Freelancing Skills
