Description
Course Name: Diploma in Digital Marketing
Course Id: DDM/Q1001.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The Diploma in Digital Marketing provides practical knowledge of digital marketing strategy, website promotion, search engine optimization, search advertising, social media marketing, content marketing, email campaigns, online advertising, lead generation, e-commerce promotion, web analytics, and digital brand management. The course develops the skills required to plan and execute online campaigns, create engaging digital content, attract target audiences, generate leads, measure campaign performance, and support business growth through digital channels.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and examination fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: After completing the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
- A soft copy (scanned) of your certificate via email within 7 days of the examination.
- A hard copy (original with official seal and signature) sent to your address within 45 days of the declaration of the result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Fundamentals of Digital Marketing: Introduction to Digital Marketing, Scope and Importance of Digital Marketing, Traditional Marketing versus Digital Marketing, Digital Marketing Channels and Platforms, Understanding the Digital Customer Journey, Digital Marketing Strategy and Planning, Target Audience and Customer Persona Development, Digital Branding and Online Presence, Digital Marketing Ethics and Privacy, Emerging Trends in Digital Marketing.
Module 2: Search Engine Optimization and Content Marketing: Fundamentals of Search Engine Optimization, Keyword Research and Search Intent, On-Page SEO Techniques, Off-Page SEO and Link Building, Technical SEO Fundamentals, Local SEO and Business Visibility, Content Marketing Strategy, Content Planning and Development, Website and Blog Content Optimization, SEO and Content Performance Monitoring.
Module 3: Social Media and Influencer Marketing: Fundamentals of Social Media Marketing, Social Media Strategy Development, Social Media Content Planning, Audience Engagement and Community Building, Organic Social Media Promotion, Paid Social Media Advertising, Social Media Campaign Management, Influencer Marketing Fundamentals, Online Reputation and Brand Community Management, Social Media Performance Measurement.
Module 4: Paid Advertising and Digital Campaign Management: Fundamentals of Online Advertising, Search Engine Advertising, Display and Banner Advertising, Pay-Per-Click Campaign Management, Audience Targeting and Retargeting, Digital Advertising Budget Planning, Ad Copy and Creative Development, Landing Page Optimization, Campaign Tracking and Performance Analysis, Digital Advertising Optimization.
Module 5: Email Mobile and E-Commerce Marketing: Email Marketing Fundamentals, Email List Building and Segmentation, Email Campaign Planning and Automation, Mobile Marketing Strategies, SMS and Messaging Marketing, E-Commerce Marketing Fundamentals, Online Product Promotion, Customer Acquisition and Retention, Conversion Rate Optimization, Digital Customer Relationship Management.
Module 6: Digital Marketing Analytics and Strategy: Fundamentals of Web and Marketing Analytics, Website Traffic and User Behaviour Analysis, Digital Marketing Metrics and Performance Indicators, Conversion Tracking and Attribution, Marketing Data Interpretation and Reporting, Digital Marketing Budget and Resource Management, Integrated Digital Marketing Strategy, Marketing Automation and Digital Tools, Artificial Intelligence in Digital Marketing, Future Trends in Digital Marketing.
Job Opportunities after Diploma in Digital Marketing
A Diploma in Digital Marketing prepares learners for digital promotion, search marketing, social media, online advertising, content marketing, e-commerce, lead generation, and digital campaign roles.
Top Roles: Digital Marketing Executive, SEO Executive, Social Media Executive, Content Marketing Executive, Search Marketing Executive, PPC Executive, Digital Advertising Executive, E-Commerce Marketing Executive, Email Marketing Executive, Digital Marketing Coordinator, Online Marketing Executive and Digital Marketing Assistant.
Key Skills: Digital marketing strategy, SEO, keyword research, social media marketing, content marketing, paid advertising, lead generation, email marketing, e-commerce promotion, campaign optimization, web analytics and digital reporting.
Salary Range (India):
- Entry-level: ₹3–6 LPA
- Mid-level: ₹6–12 LPA
- Senior-level: ₹12–20+ LPA
- Top/Specialist Roles: ₹20–40 LPA+
- Freelancing/Agency Business: Income varies according to expertise, clients, projects, specialization and performance.
Scope: Opportunities are available in digital marketing agencies, advertising companies, e-commerce businesses, IT companies, corporate marketing departments, media organizations, startups, retail companies, educational organizations, healthcare businesses, financial services, hospitality companies and consulting firms. Learners may also pursue freelancing, digital consultancy, affiliate marketing, content businesses, or their own digital marketing agency. Career advancement depends on practical campaign experience, platform knowledge, creativity, analytical ability, digital tool proficiency, portfolio quality, continuous learning and professional specialization.
