Diploma in Consumer Psychology & Advertising

Description

Course Name: Diploma in Consumer Psychology & Advertising

Course Id: DCPA/Q0001.

Eligibility: Completion of 10+2 (higher Secondary) or equivalent.

Objective: A Diploma in Consumer Psychology & Advertising is an ideal program for individuals who are interested in understanding how psychology influences consumer behavior and how to leverage this knowledge to create impactful advertising campaigns. This diploma provides a blend of theory and practical skills, preparing graduates for a wide range of roles in advertising, marketing, and consumer research.

Duration: 370 Hrs (Equivalent to One Year).

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

• Duration- 120 minutes.
• No. of Questions- 60. (Multiple Choice Questions).
• 10 Questions from each module, each carry 10 marks.
• Maximum Marks- 600, Passing Marks- 40%.
• There is no negative marking in this module.

How Students will be Graded:
S.No.	Marks	Grade
1	91-100	O (Outstanding)
2	81-90	A+ (Excellent)
3	71-80	A (Very Good)
4	61-70	B (Good)
5	51-60	C (Average)
6	41-50	P (Pass)
7	0-40	F (Fail)

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Syllabus

Introduction to Consumer Psychology: History of consumer psychology, the role of knowledge accessibility in cognition and behavior, consumer memory, fluency, and familiarity, the nature and role of affect in consumer behavior, consumer attitudes and behavior,social values in consumer psychology.

Overview of foundation of consumer behavior: Introduction, scope of consumer behaviour, environmental factors: environmental influences on consumer behavior, consumer socialization, impact of perception on consumer behaviour, classical conditioning theory.

Consumer Decision Making: Introduction, research objectives, consumer decision making in the hospitality sector, past purchase behaviour: the key role of internal information, methodology, managerial implications.

Consumer perceptions: Introduction, advantages of online shopping, disadvantages of online shopping, objectives, literature review.

Advertising: Introduction, objective of advertisement, importance of advertising, types/forms of media advertising, functions of advertising agency, methods of advertising budget allocation, effects of advertising on society, advertising campaign of types/basis.

Marketing Communications: Fundamentals of communication in marketing, consumer behaviour and marketing communication, promotion planning and techniques, advertising techniques, direct marketing, public relation, advertising media, sales promotion and publicity.

Job Opportunities after completion of Diploma in Consumer Psychology & Advertising course:

After completing a Diploma in Consumer Psychology & Advertising, graduates can explore opportunities in marketing, advertising, and consumer behavior analysis. The program equips them with skills to understand consumer preferences and create impactful marketing strategies.

Career Options and Salary Ranges

1. Marketing Executive
   • Role: Develop and execute marketing campaigns based on consumer insights.
   • Salary Range: ₹2,50,000–₹4,50,000 per annum.
2. Advertising Executive
   • Role: Plan and coordinate advertising strategies for brands.
   • Salary Range: ₹3,00,000–₹5,00,000 per annum.
3. Brand Manager
   • Role: Manage brand perception and create strategies to enhance consumer engagement.
   • Salary Range: ₹6,00,000–₹10,00,000 per annum.
4. Market Research Analyst
   • Role: Study consumer behavior, analyze trends, and provide actionable insights.
   • Salary Range: ₹3,50,000–₹6,00,000 per annum.
5. Digital Marketing Specialist
   • Role: Use online platforms to promote brands and analyze digital consumer behavior.
   • Salary Range: ₹3,00,000–₹7,00,000 per annum.
6. Copywriter
   • Role: Write compelling advertising and marketing content targeting specific audiences.
   • Salary Range: ₹2,50,000–₹5,00,000 per annum.
7. Consumer Behavior Consultant
   • Role: Advise businesses on consumer psychology to improve products and services.
   • Salary Range: ₹4,00,000–₹8,00,000 per annum.
8. Media Planner
   • Role: Develop media strategies to ensure maximum reach and engagement.
   • Salary Range: ₹3,00,000–₹6,00,000 per annum.
9. Social Media Manager
   • Role: Create and manage social media campaigns based on audience psychology.
   • Salary Range: ₹3,00,000–₹6,50,000 per annum.
10. Public Relations (PR) Executive
    • Role: Manage communication and enhance brand reputation.
    • Salary Range: ₹3,00,000–₹5,00,000 per annum.

Industries for Employment

• Advertising Agencies
• Marketing Firms
• FMCG Companies
• E-commerce
• Media and Entertainment
• Consulting Firms
• Digital Marketing Agencies

Skills Acquired

• Understanding consumer psychology
• Marketing strategy development
• Advertising campaign planning
• Data analysis and interpretation
• Communication and persuasive skills

Conclusion

A Diploma in Consumer Psychology & Advertising offers diverse career paths with entry-level salaries ranging from ₹2,50,000–₹4,50,000 annually. With experience, professionals can earn ₹8,00,000 or more in strategic roles. The field promises steady growth in India’s competitive market.