Description
Course Name: Diploma in Consumer Psychology & Advertising
Course Id: DCPA/Q0001.
Education Qualification: 12th Class.
Duration: 370 Hrs (Equivalent to One Year).
Total Credits: 18.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Introduction to Consumer Psychology: History of consumer psychology, the role of knowledge accessibility in cognition and behavior, consumer memory, fluency, and familiarity, the nature and role of affect in consumer behavior, consumer attitudes and behavior,social values in consumer psychology.
Overview of foundation of consumer behavior: Introduction, scope of consumer behaviour, environmental factors: environmental influences on consumer behavior, consumer socialization, impact of perception on consumer behaviour, classical conditioning theory.
Consumer Decision Making: Introduction, research objectives, consumer decision making in the hospitality sector, past purchase behaviour: the key role of internal information, methodology, managerial implications.
Consumer perceptions: Introduction, advantages of online shopping, disadvantages of online shopping, objectives, literature review.
Advertising: Introduction, objective of advertisement, importance of advertising, types/forms of media advertising, functions of advertising agency, methods of advertising budget allocation, effects of advertising on society, advertising campaign of types/basis.
Marketing Communications: Fundamentals of communication in marketing, consumer behaviour and marketing communication, promotion planning and techniques, advertising techniques, direct marketing, public relation, advertising media, sales promotion and publicity.
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