Diploma in Advertising & Communication Skills

Description

Course Name: Diploma in Advertising & Communication Skills
Course Id: DACS/Q0101.

Eligibility: 10+2 (Higher Secondary) or equivalent is required.

Objective: The Diploma in Advertising & Communication Skills is designed to provide students with comprehensive knowledge of advertising strategies, communication techniques, and media planning. The course covers key areas such as copywriting, branding, digital marketing, public relations, content creation, market research, and campaign management. Students also learn verbal and non-verbal communication, presentation skills, interpersonal communication, and professional etiquette.

Duration: 400 hrs (Equivalent to One Year)

 How to Enroll and Get Certified in Your Chosen Course:

 Step 1: Choose the course you wish to get certified in.

 Step 2: Click on the “Enroll Now” button.

 Step 3: Proceed with the enrollment process.

 Step 4: Enter your billing details and continue to course fee payment.

 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.

 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.

 Step 7: Once you complete the course, take the online examination.

 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.

 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.

Online Examination Detail:

• Duration- 120 minutes.
• No. of Questions- 60. (Multiple Choice Questions).
• 10 Questions from each module, each carry 10 marks.
• Maximum Marks- 600, Passing Marks- 40%.
• There is no negative marking in this module.

How Students will be Graded:
S.No.	Marks	Grade
1	91-100	O (Outstanding)
2	81-90	A+ (Excellent)
3	71-80	A (Very Good)
4	61-70	B (Good)
5	51-60	C (Average)
6	41-50	P (Pass)
7	0-40	F (Fail)

 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:

 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.

 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.

 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.

 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.

 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.

 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.

Syllabus:

Module 1: Introduction to Advertising and Communication
Definition and scope of advertising, Role of advertising in marketing, Types of advertising (print, digital, broadcast, outdoor), Advertising history and evolution, Principles of effective communication, Communication models and process, Target audience analysis, Branding and positioning, Career opportunities in advertising, Current trends in advertising and communication.

Module 2: Marketing and Consumer Behavior
Basics of marketing principles, Market segmentation and targeting, Consumer behavior and buying patterns, Customer psychology, Marketing research techniques, Understanding consumer needs and preferences, Branding strategies, Product positioning, Marketing mix (4Ps), Role of advertising in influencing consumer behavior.

Module 3: Advertising Media and Techniques
Print media advertising, Television and radio advertising, Outdoor and transit advertising, Digital and social media advertising, Email and mobile marketing, Content creation for advertising, Visual communication and graphic design basics, Copywriting techniques, Storyboarding and scriptwriting, Media planning and selection.

Module 4: Communication Skills Development
Verbal and non-verbal communication, Business and professional writing, Presentation skills, Public speaking and speech delivery, Interpersonal communication, Listening and feedback techniques, Negotiation and persuasion skills, Conflict resolution in communication, Cross-cultural communication, Effective communication in the workplace.

Module 5: Campaign Planning and Execution
Advertising campaign concepts, Creative strategy development, Campaign budgeting and financial planning, Media scheduling and placement, Event-based marketing and promotions, Social media campaign management, Measuring campaign effectiveness, Use of analytics and metrics, Coordination with creative teams, Case studies of successful campaigns.

Module 6: Professional Skills and Emerging Trends
Leadership and teamwork in advertising, Time and project management, Ethics in advertising and communication, Client relationship management, Digital tools for advertising, Storytelling and content marketing, Influencer and experiential marketing, Emerging trends in communication technology, Branding and personal communication skills, Career growth and professional certifications in advertising.

Career Opportunities in India

Entry-Level Roles (0–2 Years)

• Advertising Executive / Assistant

• Copywriter / Content Writer

• Marketing Communication Assistant

• Public Relations Assistant

• Social Media Executive

Salary Range: ₹2 – 4 LPA

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Mid-Level Roles (3–6 Years)

• Account Executive / Account Manager (Advertising Agencies)

• Marketing Communications Executive

• PR Executive / Coordinator

• Digital Marketing Executive / Manager

• Media Planner / Coordinator

Salary Range: ₹4 – 8 LPA

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Senior-Level Roles (7+ Years)

• Creative Director / Advertising Manager

• Marketing Communication Manager

• Brand Manager

• PR Manager / Corporate Communication Head

• Digital Marketing Strategist

Salary Range: ₹8 – 15+ LPA

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Government & Public Sector Opportunities

• Public Relations Officer in government departments

• Communication Officer in public sector organizations

• Media & Advertisement Officer in state or central agencies
  Salary Range: ₹3 – 6 LPA depending on government pay scales

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Entrepreneurship Opportunities

• Advertising agency or consultancy

• Digital marketing services for SMEs

• Content creation and brand communication services
  Earnings: ₹5 – 20 LPA depending on client base and scale

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Key Skills Gained

• Advertising strategy and campaign planning

• Marketing communication and public relations

• Media planning and digital marketing

• Copywriting and content development

• Brand management and audience engagement

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Summary Table