Description
Certification Name: Certificate in Product Strategy & Lifecycle Manager
Course Id: CPSLM/Q0001.
Eligibility: Graduation or Equivalent.
Objective: The Certified Product Strategy & Lifecycle Manager course is designed to equip professionals with the expertise to strategically manage products throughout their lifecycle, from concept and development to launch, growth, maturity, and retirement. The program covers product strategy, market analysis, portfolio management, pricing, positioning, go-to-market planning, and lifecycle optimization.
Duration: Three Month.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Assessment Modules:
Module 1 (Foundations of Product Strategy & Lifecycle): Role and responsibilities of a lifecycle manager, Concepts of product strategy vs product management, Overview of product‑lifecycle stages, Systems thinking in product management, Strategic importance of lifecycle management, Lifecycle mindset vs short‑term project mindset
Module 2 (Market Strategy & Competitive Positioning): Market opportunity analysis across lifecycle phases, Customer segmentation & persona evolution, Competitive dynamics and lifecycle implications, Value proposition tailoring through lifecycle, Positioning strategy for different lifecycle stages, Strategic differentiation and defensibility
Module 3 (Portfolio & Roadmap Management): Portfolio management across product generations, Roadmap design aligned with lifecycle phases, Prioritization frameworks (e.g. RICE, MoSCoW), Planning new product introductions, Phase-out and sunsetting strategy for declining products, Balancing innovation vs legacy product investments
Module 4 (Lifecycle Design & Development): Product design methodologies (concurrent engineering, design for X), Prototyping and MVP development, Agile development aligned with stages of lifecycle, Engineering trade‑offs & sustainable design, Quality, reliability & maintainability across lifecycle, Cross-functional collaboration (development, operations, support)
Module 5 (Go‑to‑Market & Growth Strategy): Go‑to‑market strategy for launch and growth, Pricing models and revenue strategy over the lifecycle, Sales and distribution planning, Customer acquisition, engagement & retention strategies, Experimentation, A/B testing & learning loops, Metrics & KPIs (adoption, churn, product‑market fit)
Module 6 (Maturity, Decline & End-of-Life Management): Strategies to extend product maturity, Cost optimization and efficiency in mature phase, Innovation/reinvention in maturity phase, Decline phase decision‑making (sunset, pivot, harvest), End‑of‑life planning and product retirement, Sustainable disposal and lifecycle closure
