Certificate in Social Media Marketing and Management

Description

Course Name: Certificate in Social Media Marketing and Management

Course Id: CSMMM/Q1001.

Eligibility: 10th Grade (High School) or Equivalent.

Objective: A Certificate in Social Media Marketing and Management is a short-term professional program designed to provide individuals with the knowledge and skills needed to effectively manage and market through social media platforms.

Duration: Three Months.

How to Enroll and Get Certified in Your Chosen Course:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

Marking System:
S.No.	No. of Questions			Marks Each Question		Total Marks
1	10			5		50
2	5			4		20
3	5			3		15
4	5			2		10
5	5			1		5
	30					100
How Students will be Graded:
S.No.		Marks	Grade
1		91-100	O (Outstanding)
2		81-90	A+ (Excellent)
3		71-80	A (Very Good)
4		61-70	B (Good)
5		51-60	C (Average)
6		40-50	P (Pass)
7		0-40	F (Fail)

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Syllabus:

Introduction to Social Media Marketing: Overview of social media marketing, Importance of social media in business, Key social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok), Understanding the social media landscape, The role of social media in branding, Types of social media content (text, image, video, live streams), Building a social media strategy, Setting social media goals and objectives, Social media trends and innovations, Case studies on successful social media campaigns.

Social Media Content Creation and Strategy: Understanding content creation for social media, Types of content (organic vs. paid), Content creation tools and software, Crafting engaging social media posts, Visual storytelling and design principles, Developing a content calendar, Content curation and repurposing, The importance of authenticity in social media, Engaging with the audience through content, Case studies on content creation success in social media marketing.

Social Media Advertising and Campaigns: Introduction to social media advertising, Overview of paid campaigns on social platforms, Understanding ad formats (carousel, video, stories, etc.), Setting up and managing paid campaigns, Targeting and segmentation for social media ads, Budgeting and bidding strategies for ads, Tracking and measuring the success of campaigns, A/B testing and optimization of ads, Creating compelling ad copy and creatives, Case studies on successful social media ad campaigns.

Social Media Analytics and Insights: Understanding social media analytics, Key performance indicators (KPIs) for social media, Using social media analytics tools (Google Analytics, Facebook Insights, Twitter Analytics), Measuring engagement metrics (likes, shares, comments), Analyzing reach, impressions, and conversion rates, Interpreting data to refine strategies, Tracking ROI from social media efforts, Social media sentiment analysis, Competitor analysis on social media, Case studies on analytics-driven social media success.

Social Media Community Building and Engagement: Building an online community on social media, Developing community engagement strategies, The importance of two-way communication with followers, Moderation and managing comments, Creating social media challenges and campaigns, Using contests and giveaways for engagement, Influencer partnerships for community building, Creating exclusive groups or forums for customers, Responding to customer feedback and queries, Case studies on community-building success on social platforms.

Social Media Branding and Positioning: Building a brand identity on social media, Consistency in brand messaging across platforms, Developing a unique voice for social media, Using visuals to enhance brand recognition, Brand storytelling through social media, Social media brand positioning strategies, Handling negative brand perception online, Reputation management on social platforms, Brand advocacy and influencer collaborations, Case studies on social media branding excellence.